{"date_updated":"2022-01-06T07:03:47Z","type":"conference","publication":"Proceedings of the 38th European Marketing Academy (EMAC) Conference","language":[{"iso":"eng"}],"title":"Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior","_id":"7870","department":[{"_id":"19"},{"_id":"180"}],"user_id":"57352","citation":{"apa":"Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In <i>Proceedings of the 38th European Marketing Academy (EMAC) Conference</i>.","mla":"Garnefeld, I., et al. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” <i>Proceedings of the 38th European Marketing Academy (EMAC) Conference</i>, 2009.","ama":"Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In: <i>Proceedings of the 38th European Marketing Academy (EMAC) Conference</i>. ; 2009.","ieee":"I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior,” in <i>Proceedings of the 38th European Marketing Academy (EMAC) Conference</i>, 2009.","short":"I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.","chicago":"Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” In <i>Proceedings of the 38th European Marketing Academy (EMAC) Conference</i>, 2009.","bibtex":"@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }"},"date_created":"2019-02-20T15:20:46Z","status":"public","year":"2009","author":[{"first_name":"I","full_name":"Garnefeld, I","last_name":"Garnefeld"},{"first_name":"E","last_name":"Münkhoff","full_name":"Münkhoff, E"},{"last_name":"Hogreve","full_name":"Hogreve, J","first_name":"J"},{"full_name":"Eggert, A","last_name":"Eggert","first_name":"A"}]}