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12493 Publications


2010 | Conference Paper | LibreCat-ID: 7808
Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting
I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 8438
Agility vs. Model-based Testing: A fair Play?
B. Güldali, M. Mlynarski, in: Proceedings of the IWK2010 Workshops: The First International Workshop on Evolution Support for Model-Based Development and Testing (EMDT2010), 2010, pp. 55–58.
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2010 | Conference Paper | LibreCat-ID: 8440
Towards Economical Software Release Recommendations
Y. Sancar, F. Brüseke, H. Voigt, S. Sauer, G. Engels, in: ECOOP 2010 - Workshop on Testing Object-Oriented Software Systems (ETOOS), 2010, pp. 59–67.
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2010 | Conference Paper | LibreCat-ID: 8445
MDDAUI 2010 Workshop Report
J. Van den Bergh, G. Meixner, S. Sauer, in: Proc. 5th Intl. Workshop on Model Driven Development of Advanced User Interfaces (MDDAUI 2010), urn:nbn:de:0074-617-8, 2010, pp. 53–56.
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2010 | Conference Paper | LibreCat-ID: 9753
Anregungskonzepte und Modellierung piezoelektrischer Trägheitsmotoren
M. Hunstig, T. Hemsel, W. Sextro, in: J. Gausemeier, F. Rammig, W. Schäfer, A. Trächtler (Eds.), 7. Paderborner Workshop Entwurf Mechatronischer Systeme, Heinz Nixdorf Institut, Universität Paderborn, Paderborn, 2010, pp. 129–141.
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2010 | Journal Article | LibreCat-ID: 9758
Hydrothermal (K1-xNax)NbO3 Lead-free Piezoelectric Ceramics
T. Maeda, N. Takiguchi, T. Morita, M. Ishikawa, T. Hemsel, Journal of Korean Physical Society 57 (2010) 924–928.
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2010 | Conference Paper | LibreCat-ID: 9760
Guideline for the dependability-oriented design of self-optimizing systems
C. Sondermann-Wölke, T. Hemsel, W. Sextro, J. Gausemeier, S. Pook, in: Industrial Informatics (INDIN), 2010 8th IEEE International Conference On, 2010, pp. 739–744.
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2010 | Book Chapter | LibreCat-ID: 17127
Preisfindung für hybride Leistungsbündel--Modellbasierte Integration von Ansätzen zur Entscheidungsunterstützung
J. Becker, D. Beverungen, R. Knackstedt, O. Müller, in: Dienstleistungsmodellierung 2010, Physica-Verlag HD, 2010, pp. 144–166.
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2010 | Journal Article | LibreCat-ID: 3503
Enabling Individualized Recommendations and Dynamic Pricing of Value-Added Services through Willingness-to-Pay Data
K. Backhaus, J. Becker, D. Beverungen, M. Frohs, O. Müller, M. Weddeling, R. Knackstedt, M. Steiner, Electronic Markets (2010) 131--146.
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