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9158 Publications

2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: Proceedings of the 2009 AMA Winter Educators’ Proceedings. ; 2009.

2009 | Conference Paper | LibreCat-ID: 7871
Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.

2009 | Conference Paper | LibreCat-ID: 8014
Engels G, Geisen S, Sauer S, Port O. Sicherstellen der Betrachtung von nicht-funktionalen Anforderungen in SCRUM-Prozessen durch Etablierung von Feedback. In: Informatik 2009 - Im Focus Das Leben. Vol 154. Lecture Notes in Informatics. Bonn: Gesellschaft für Informatik (GI); 2009:458.

2009 | Conference Paper | LibreCat-ID: 8019
Soltenborn C, Engels G. Towards Test-Driven Semantics Specification. In: Proceedings of the 12th International Conference on Model Driven Engineering Languages and Systems (MODELS 2009), Denver, Colorado (USA). Vol 5795. LNCS. Berlin/Heidelberg: Springer; 2009:378-392. doi:
LibreCat | DOI

2009 | Conference Paper | LibreCat-ID: 8021
Güldali B, Funke H, Jahnich M, Sauer S, Engels G. Semi-automated Test Planning for e-ID Systems by Using Requirements Clustering. In: 24th IEEE/ACM International Conference on Automated Software Engineering (ASE 2009), 16-20 November 2009, Auckland, New Zeland. ; 2009:29-39. doi:
LibreCat | DOI

2009 | Journal Article | LibreCat-ID: 4860
Eggert A, Ulaga W, Hollmann S. Benchmarking the impact of customer share in key-supplier relationships. Journal of Business & Industrial Marketing. 2009;(3/4):154--160.

2009 | Journal Article | LibreCat-ID: 4884
Fahr R, Sunde U. Gender differentials in skill use and skill formation in the aftermath of vocational training. Applied Economics Letters. 2009;(9):885--889.

2009 | Book Chapter | LibreCat-ID: 4961
Helm S, Eggert A, Garnefeld I. Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares. In: Handbook of Partial Least Squares. Berlin, Heidelberg: Springer Berlin Heidelberg; 2009:515-534. doi:10.1007/978-3-540-32827-8_23
LibreCat | DOI

2009 | Report | LibreCat-ID: 5072
Institut für Normung e.V. D. PAS 1094: Hybride Wertschöpfung --- Integration von Produktion Und Dienstleistung.; 2009.

2009 | Journal Article | LibreCat-ID: 5560
Schwens C, Kabst R. How Early Opposed to Late Internationalizers Learn: Experience of Others and Paradigms of Interpretation. International Business Review (IBR). 2009;18(5):509-522.


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