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17 Publications
2018 | Conference Paper | LibreCat-ID: 2832
What Drives Paid Search Success: A Systematic Literature Review
D. Schlangenotto, D. Kundisch, M. Poniatowski, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.
LibreCat
D. Schlangenotto, D. Kundisch, M. Poniatowski, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.
2018 | Conference Paper | LibreCat-ID: 4362
What Drives Paid Search Success: A Systematic Literature Review
D. Schlangenotto, D. Kundisch, M. Poniatowski, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.
LibreCat
D. Schlangenotto, D. Kundisch, M. Poniatowski, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.