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544 Publications

2015 | Journal Article | LibreCat-ID: 4968
Grund, C., Harbring, C., & Thommes, K. (2015). Public good provision in blended groups of partners and strangers. Economics Letters, 41--44.

2015 | Journal Article | LibreCat-ID: 5454
Baum, M., Schäfer, M., & Kabst, R. (2015). Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction. Human Resource Management. .

2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In 2015 AMA Summer Marketing Educators’ Conference Proceedings.

2015 | Working Paper | LibreCat-ID: 21131
Grund, C., & Thommes, K. (2015). Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation.

2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok, G. P. (2015). Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn.

2015 | Journal Article | LibreCat-ID: 4849
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2015). Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management, 173--183.

2015 | Journal Article | LibreCat-ID: 4969
Thommes, K., Vyrastekova, J., & Akkerman, A. (2015). Behavioral spillovers from freeriding in multilevel interactions. Journal of Behavioral and Experimental Economics, 78--87.

2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, A., Aksoy, L., Brady, M. K., McColl-Kennedy, J. R., Sirianni, N. J., Witell, L., & Wünderlich, N. (2015). Conducting Service Research that Matters. Journal of Services Marketing, 29(6/7), 425–429.

2015 | Journal Article | LibreCat-ID: 5455
Baum, M., & Kabst, R. (2015). The effectiveness of recruitment advertisement and recruitment websites: Indirect and interactive effects on applicant attraction. Human Resource Management (HRM).

2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., Böhm, E., & Eggert, A. (2015). Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In Proceedings of the 44th European Marketing Academy (EMAC) Conference.

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