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544 Publications


2015 | Journal Article | LibreCat-ID: 4968
Public good provision in blended groups of partners and strangers
C. Grund, C. Harbring, K. Thommes, Economics Letters (2015) 41--44.
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2015 | Journal Article | LibreCat-ID: 5454
Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.
M. Baum, M. Schäfer, R. Kabst, Human Resource Management. (2015).
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2015 | Conference Paper | LibreCat-ID: 7722
You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Working Paper | LibreCat-ID: 21131
Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation
C. Grund, K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation, 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Die Veränderung des Mobilfunkmarktes durch die Discountanbieter
G.P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter, Universität Paderborn, 2015.
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2015 | Journal Article | LibreCat-ID: 4849
Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?
A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183.
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2015 | Journal Article | LibreCat-ID: 4969
Behavioral spillovers from freeriding in multilevel interactions
K. Thommes, J. Vyrastekova, A. Akkerman, Journal of Behavioral and Experimental Economics (2015) 78--87.
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2015 | Journal Article | LibreCat-ID: 5703
Conducting Service Research that Matters.
A. Gustafsson, L. Aksoy, M.K. Brady, J.R. McColl-Kennedy, N.J. Sirianni, L. Witell, N. Wünderlich, Journal of Services Marketing 29 (2015) 425–429.
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2015 | Journal Article | LibreCat-ID: 5455 LibreCat
 

2015 | Conference Paper | LibreCat-ID: 7723
Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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