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704 Publications


2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. ; 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer A. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn; 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels LJ. The Segmentation of Video-On-Demand Consumers. Universität Paderborn; 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter M. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn; 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn H. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn; 2018.
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper J, Hendricks J, Wünderlich N, Schmitz G. Triadic relationships in the context of services for animal companions. Journal of Business Research. 2018;(85):295--303.
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2018 | Journal Article | LibreCat-ID: 5772
Fanasch P, Frick B. What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance. Journal of Wine Economics. 2018:1-27. doi:10.1017/jwe.2018.28
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research. 2018;(2):22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert A, Ulaga W, Frow P, Payne A. Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management. 2018:80--90.
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