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704 Publications
2019 | Conference Paper | LibreCat-ID: 45743
@inproceedings{Steinhoff_Zondag_2019, title={Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey}, booktitle={Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg}, author={Steinhoff, Lena and Zondag, M.}, year={2019} }
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3313
@book{Maurer_2018, title={Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse}, publisher={Universität Paderborn}, author={Maurer, Alexandra}, year={2018} }
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3314
@book{Michels_2018, title={The Segmentation of Video-On-Demand Consumers}, publisher={Universität Paderborn}, author={Michels, Luisa Juliane}, year={2018} }
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3315
@book{Walter_2018, title={Sentiment Analysis of User-generated Ratings in the Sharing Economy }, publisher={Universität Paderborn}, author={Walter, Miriam}, year={2018} }
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3316
@book{Korn_2018, title={Restaurant reputation and meal prices: empricial evidence from the German restaurant industry}, publisher={Universität Paderborn}, author={Korn, Hanna}, year={2018} }
LibreCat
2018 | Journal Article | LibreCat-ID: 3516
@article{Rötzmeier-Keuper_Hendricks_Wünderlich_Schmitz_2018, title={Triadic relationships in the context of services for animal companions}, number={85}, journal={Journal of Business Research}, publisher={Elsevier}, author={Rötzmeier-Keuper, Julia and Hendricks, Jennifer and Wünderlich, Nancy and Schmitz, Gertrud}, year={2018}, pages={295--303} }
LibreCat
2018 | Journal Article | LibreCat-ID: 5772
@article{Fanasch_Frick_2018, title={What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance}, DOI={10.1017/jwe.2018.28}, journal={Journal of Wine Economics}, publisher={Cambridge University Press (CUP)}, author={Fanasch, Patrizia and Frick, Bernd}, year={2018}, pages={1–27} }
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2018 | Conference Paper | LibreCat-ID: 6199
@article{Eggert_Steinhoff_Witte_2018, series={2018 Winter AMA Conference Proceedings}, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018}, collection={2018 Winter AMA Conference Proceedings} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4833
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, number={2}, journal={SMR-Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22--35} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
@article{Eggert_Ulaga_Frow_Payne_2018, title={Conceptualizing and communicating value in business markets: From value in exchange to value in use}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang and Frow, Pennie and Payne, Adrian}, year={2018}, pages={80--90} }
LibreCat