Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
706 Publications
2018 | Conference Paper | LibreCat-ID: 46677
Salonen, A., Terho, H., Böhm, E., Rajala, R., & Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales? 47rd EMAC Annual Conference, Glasgow, UK. 47rd EMAC Annual Conference, Glasgow, UK.
LibreCat
2018 | Conference Paper | LibreCat-ID: 46676
Salonen, A., Terho, H., Böhm, E., Rajala, R., & Virtanen, A. (2018). Engaging a product-oriented salesforce in solution sales. ISBM 2018 Academic Conference, Cambridge, MA. ISBM 2018 Academic Conference, Cambridge, MA.
LibreCat
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, I., Böhm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147. https://doi.org/10.1007/s11747-018-0600-y
LibreCat
| DOI
2018 | Book Chapter | LibreCat-ID: 4946
Eisele, S., & Schneider, M. (2018). Personalwirtschaft. In G. Engels, G. Maier, & E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten (pp. 1–20).
LibreCat
| Files available
2018 | Book Chapter | LibreCat-ID: 4928
Schneider, M. (2018). Digitalization of Production, Human Capital, and Organizational Capital. In C. Harteis (Ed.), The Impact of Digitalization in the Workplace (pp. 39--52). https://doi.org/10.1007/978-3-319-63257-5_4
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research, 2(2), 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff, L., & Zondag, M. (2018). Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
LibreCat
2017 | Journal Article | LibreCat-ID: 24378
Krebs, B., Wehner, M., & Kabst, R. (2017). Wer hat hier das Sagen? Personalmagazin, 2, 20–23.
LibreCat
2017 | Journal Article | LibreCat-ID: 24379
Krebs, B., Wehner, M., & Kabst, R. (2017). Nordeuropa hat´s nicht nötig. Personalmagazin, 2, 24–25.
LibreCat