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706 Publications
2018 | Conference Paper | LibreCat-ID: 46677
@inproceedings{Salonen_Terho_Böhm_Rajala_Virtanen_2018, title={How to transform a product-focused salesforce to solution sales?}, booktitle={47rd EMAC Annual Conference, Glasgow, UK}, author={Salonen, A. and Terho, H. and Böhm, Eva and Rajala, R. and Virtanen, A.}, year={2018} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 46676
@inproceedings{Salonen_Terho_Böhm_Rajala_Virtanen_2018, title={Engaging a product-oriented salesforce in solution sales}, booktitle={ISBM 2018 Academic Conference, Cambridge, MA}, author={Salonen, A. and Terho, H. and Böhm, Eva and Rajala, R. and Virtanen, A.}, year={2018} }
LibreCat
2018 | Journal Article | LibreCat-ID: 41340
@article{Garnefeld_Böhm_Klimke_Oestreich_2018, title={I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}, volume={46}, DOI={10.1007/s11747-018-0600-y}, number={6}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Böhm, Eva and Klimke, Lena and Oestreich, Andrea}, year={2018}, pages={1133–1147} }
LibreCat
| DOI
2018 | Book Chapter | LibreCat-ID: 4946
@inbook{Eisele_Schneider_2018, title={ Personalwirtschaft}, booktitle={Handbuch Gestaltung digitaler und vernetzter Arbeitswelten}, author={Eisele, Simon and Schneider, Martin}, editor={Engels, Gregor and Maier, Gunter and Steffen, Eckhard}, year={2018}, pages={1–20} }
LibreCat
| Files available
2018 | Book Chapter | LibreCat-ID: 4928
@inbook{Schneider_2018, title={Digitalization of Production, Human Capital, and Organizational Capital}, DOI={https://doi.org/10.1007/978-3-319-63257-5_4}, booktitle={The Impact of Digitalization in the Workplace}, author={Schneider, Martin}, editor={Harteis, Christian}, year={2018}, pages={39--52} }
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, volume={2}, DOI={http://dx.doi.org/10.15358/2511-8676-2018-2-22}, number={2}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Witte, C. and Eggert, A.}, year={2018}, pages={22–35} }
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
@inproceedings{Steinhoff_Zondag_2018, title={Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Steinhoff, Lena and Zondag, M.}, year={2018} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2018} }
LibreCat
2017 | Journal Article | LibreCat-ID: 24378
@article{Krebs_Wehner_Kabst_2017, title={Wer hat hier das Sagen?}, volume={2}, journal={Personalmagazin}, author={Krebs, Benjamin and Wehner, Marius and Kabst, Rüdiger}, year={2017}, pages={20–23} }
LibreCat
2017 | Journal Article | LibreCat-ID: 24379
@article{Krebs_Wehner_Kabst_2017, title={Nordeuropa hat´s nicht nötig}, volume={2}, journal={Personalmagazin}, author={Krebs, Benjamin and Wehner, Marius and Kabst, Rüdiger}, year={2017}, pages={24–25} }
LibreCat