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561 Publications


2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper J, Wünderlich N. Interdependent Relationships Between and among Service Providers and Customer Collectives. In: Proceedings of the AMA SERVSIG International Service Research Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7725
Eggert A, Böhm E, Cramer C. Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms. In: 2015 AMA Winter Marketing Educators’ Conference Proceedings. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri V, Münkhoff E, Scheer LK. Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter T, Eggert A, Münkhoff E, Ulaga W. The corporate marketing department - Between value and vanish. In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert A, Münkhoff E, Thiesbrummel C. Service transition: A viable option for manufacturing companies with declining financial performance? In: Proceedings of the 43rd European Marketing Academy (EMAC) Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho H, Eggert A, Ulaga W, Haas A. Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In: 2014 AMA Winter Marketing Educators’ Proceedings. ; 2014.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann JH, Wünderlich N, Evanschitzky H. Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing. 2014;90(1):111-118.
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2014 | Journal Article | LibreCat-ID: 5778
Schnedler W. Playing hard to get: an economic rationale for crowding out of intrinsically motivated behavior (with C. Vanberg). European Economic Review. 2014.
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2014 | Journal Article | LibreCat-ID: 444
Mir Djawadi B, Fahr R, Turk F. Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change. Value in Health. 2014;(8):814-822. doi:10.1016/j.jval.2014.08.2669
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