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550 Publications


2014 | Journal Article | LibreCat-ID: 5463
Strohmeier S, Kabst R. Configurations of e-HRM - An Empirical Exploration. Employee Relations. 2014;36(4):333-353.
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2013 | Conference Abstract | LibreCat-ID: 21133
Oertel S, Thommes K, Walgenbach P. Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations. In: Atinc G, ed. Academy of Management Annual Meeting Proceedings. ; 2013. doi:10.5465/ambpp.2013.11642abstract
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2013 | Conference Paper | LibreCat-ID: 7732
Eggert A, Thiesbrummel C, Deutscher C. Can service innovations substitute or complement product innovations? The case of German industrial firms. In: Proceedings of the 20th International Product Development Management Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert A, Ulaga W, Steiner M, Backhaus K. Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: Roceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7736
Posner T, Garnefeld I, Eggert A. Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7738
Eggert A, Thiesbrummel C, Deutscher C. Exploring differential effects of product and service innovations on industrial firms’ financial performance. In: 2013 AMA Winter Marketing Educators’ Proceedings. ; 2013.
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2013 | Journal Article | LibreCat-ID: 5715
Wünderlich N, Wangenheim FV, Bitner MJ. High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services. Journal of Service Research. 2013;16(1):3-20.
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