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544 Publications
2019 | Journal Article | LibreCat-ID: 13455
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Boehm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595--616, 2019.
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2019 | Journal Article | LibreCat-ID: 80
A. E. Endres, S. Recker, B. Mir Djawadi, and B. Hoyer, “Network Formation and Disruption - An Experiment: Are equilibrium networks too complex?,” Journal of Economic Behavior and Organization , vol. 157, pp. 708–734, 2019.
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2019 | Conference Paper | LibreCat-ID: 13456
A. Eggert, E. Boehm, R. Akalan, and H. Gebauer, “Service Growth by Acquisition – An Event Study.” 2019.
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2019 | Journal Article | LibreCat-ID: 13457
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, 2019.
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2019 | Journal Article | LibreCat-ID: 13454
A. Eggert, M. Kleinaltenkamp, and V. Kashyap, “Mapping Value in Business Markets: An Integrative Framework,” Industrial Marketing Management, vol. 79, pp. 13--20, 2019.
LibreCat
2019 | Conference Paper | LibreCat-ID: 15532
M. Purrmann and N. Wünderlich, “Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms,” in Proceedings of the 2019 Frontiers in Service Conference, Singapore, 2019.
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