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706 Publications
2017 | Conference Paper | LibreCat-ID: 45746
Eggert, A., Lena Steinhoff, and C. Witte. “The Loyalty Effect of Gift Purchases.” In 2017 Winter AMA Conference Proceedings, Orlando, 2017.
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2016 | Bachelorsthesis | LibreCat-ID: 3308
Breuer, Robin . Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn, 2016.
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2016 | Mastersthesis | LibreCat-ID: 3311
Amedick, Michaela. Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn, 2016.
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2016 | Journal Article | LibreCat-ID: 3318
Melnikov, Vitalik, Eyke Hüllermeier, Daniel Kaimann, Bernd Frick, and Pritha Gupta. “Pairwise versus Pointwise Ranking: A Case Study.” Schedae Informaticae 25 (2016). https://doi.org/10.4467/20838476si.16.006.6187.
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| DOI
2016 | Journal Article | LibreCat-ID: 5700
Voss, Chris, Helen Perks, Rui Sousa, Lars Witell, and Nancy Wünderlich. “Reflections on Context in Service Research.” Journal of Service Management 27, no. 1 (2016): 30–36.
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2016 | Journal Article | LibreCat-ID: 5775
Li, Xinyu, and Ronald Peeters. “‘Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study’ .” “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” , 2016.
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| Files available
2016 | Journal Article | LibreCat-ID: 4839
Steiner, Michael, Andreas Eggert, Wolfgang Ulaga, and Klaus Backhaus. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” Journal of the Academy of Marketing Science, no. 2 (2016): 151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm, Eva, Christof Backhaus, Andreas Eggert, and Tim Cummins. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, no. 1–2 (2016): 128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner, Michael, Nico Wiegand, Andreas Eggert, and Klaus Backhaus. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” International Journal of Research in Marketing, no. 2 (2016): 276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner, Stephan M, and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” Industrial Marketing Management, 2016, 27--36.
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