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706 Publications
2017 | Conference Paper | LibreCat-ID: 45746
A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,” presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.
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2016 | Bachelorsthesis | LibreCat-ID: 3308
R. Breuer, Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn, 2016.
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2016 | Mastersthesis | LibreCat-ID: 3311
M. Amedick, Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 3318
V. Melnikov, E. Hüllermeier, D. Kaimann, B. Frick, and Pritha Gupta, “Pairwise versus Pointwise Ranking: A Case Study,” Schedae Informaticae, vol. 25, 2016.
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| Files available
| DOI
2016 | Journal Article | LibreCat-ID: 5700
C. Voss, H. Perks, R. Sousa, L. Witell, and N. Wünderlich, “Reflections on Context in Service Research.,” Journal of Service Management, vol. 27, no. 1, pp. 30–36, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 5775
X. Li and R. Peeters, “‘Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study’ ,” “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” , 2016.
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| Files available
2016 | Journal Article | LibreCat-ID: 4839
M. Steiner, A. Eggert, W. Ulaga, and K. Backhaus, “Do customized service packages impede value capture in industrial markets?,” Journal of the Academy of marketing Science, no. 2, pp. 151--165, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 4842
E. Boehm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation, no. 1–2, pp. 128--149, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 4843
M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations,” International Journal of Research in Marketing, no. 2, pp. 276--296, 2016.
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2016 | Journal Article | LibreCat-ID: 4845
S. M. Wagner and A. Eggert, “Co-management of purchasing and marketing: Why, when and how?,” Industrial Marketing Management, pp. 27--36, 2016.
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