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704 Publications


2016 | Conference Paper | LibreCat-ID: 46683
Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award)
C. Cramer, E. Böhm, A. Eggert, in: 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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2016 | Conference Paper | LibreCat-ID: 46681
Business Service Outsourcing in Manufacturing Firms: An Event Study
A. Eggert, E. Böhm, C. Cramer, in: International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award), 2016.
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2016 | Conference Paper | LibreCat-ID: 46682
The service award paradox
C. Cramer, E. Böhm, A. Eggert, in: 45rd EMAC Annual Conference, Oslo, 2016.
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2016 | Journal Article | LibreCat-ID: 46663
Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective
E. Böhm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting and Negotiation,  (Ausgezeichnet Mit Best Paper Award) 3 (2016) 128–149.
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2016 | Book Chapter | LibreCat-ID: 46664
Retourenmanagement zur Steigerung des Kundenwerts
I. Garnefeld, E. Böhm, L. Feider, in: B. Günther, S. Helm, A. Eggert (Eds.), Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 2nd ed., 2016.
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2016 | Journal Article | LibreCat-ID: 46640
Service transition: A viable option for manufacturing companies with deteriorating financial performance?
E. Böhm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management 60 (2016) 101–111.
LibreCat | DOI
 

2016 | Journal Article | LibreCat-ID: 4929
Human resource management and radical innovation: a fuzzy-set QCA of US multinationals in Germany, Switzerland, and the UK
U. Backes-Gellner, M. Kluike, K. Pull, M. Schneider, S. Teuber, Journal of Business Economics (2016) 751--772.
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2016 | Journal Article | LibreCat-ID: 45732
Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
LibreCat | DOI
 

2016 | Conference Paper | LibreCat-ID: 45747
The Power of Gift Purchases in Strengthening Customer-Company Relationships
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
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