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706 Publications
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107. doi:10.1007/s11747-014-0405-6
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| DOI
2016 | Conference Paper | LibreCat-ID: 45747
Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. ; 2016.
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2016 | Working Paper | LibreCat-ID: 45754
Steinhoff L, Fang E, Palmatier RW, Wang K. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series.; 2016:16-121.
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| Files available
2015 | Mastersthesis | LibreCat-ID: 3309
Fanasch P. Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn; 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok GP. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn; 2015.
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2015 | Journal Article | LibreCat-ID: 288
Cox J, Kaimann D. How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry. Journal of Consumer Behaviour. 2015;14(6):366-377. doi:10.1002/cb.1553
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| Files available
| DOI
2015 | Working Paper | LibreCat-ID: 21131
Grund C, Thommes K. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation.; 2015.
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2015 | Working Paper | LibreCat-ID: 21132
Grund C, Harbring C, Thommes K. Cooperation in Diverse Teams: The Role of Temporary Group Membership.; 2015.
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2015 | Journal Article | LibreCat-ID: 228
Fahr R, Mir Djawadi B. “…and they are really lying”: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment. Journal of Economic Psychology. 2015:48-59. doi:10.1016/j.joep.2015.03.002
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| Files available
| DOI
2015 | Conference Paper | LibreCat-ID: 7722
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings. ; 2015.
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