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706 Publications
2016 | Journal Article | LibreCat-ID: 45732
@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}, volume={44}, DOI={10.1007/s11747-014-0405-6}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2016}, pages={88–107} }
LibreCat
| DOI
2016 | Conference Paper | LibreCat-ID: 45747
@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, C. and Steinhoff, Lena and Eggert, A.}, year={2016} }
LibreCat
2016 | Working Paper | LibreCat-ID: 45754
@book{Steinhoff_Fang_Palmatier_Wang_2016, title={Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Fang, E. and Palmatier, R. W. and Wang, K.}, year={2016}, pages={16–121} }
LibreCat
| Files available
2015 | Mastersthesis | LibreCat-ID: 3309
@book{Fanasch_2015, title={Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg}, publisher={Universität Paderborn}, author={Fanasch, Patrizia}, year={2015} }
LibreCat
2015 | Bachelorsthesis | LibreCat-ID: 3310
@book{Walczok_2015, title={Die Veränderung des Mobilfunkmarktes durch die Discountanbieter}, publisher={Universität Paderborn}, author={Walczok, Gregor Paul}, year={2015} }
LibreCat
2015 | Journal Article | LibreCat-ID: 288
@article{Cox_Kaimann_2015, title={How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry}, volume={14}, DOI={10.1002/cb.1553}, number={6}, journal={Journal of Consumer Behaviour}, publisher={Wiley Online Library}, author={Cox, Joe and Kaimann, Daniel}, year={2015}, pages={366–377} }
LibreCat
| Files available
| DOI
2015 | Working Paper | LibreCat-ID: 21131
@book{Grund_Thommes_2015, title={Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation}, author={Grund, Christian and Thommes, Kirsten}, year={2015} }
LibreCat
2015 | Working Paper | LibreCat-ID: 21132
@book{Grund_Harbring_Thommes_2015, title={Cooperation in Diverse Teams: The Role of Temporary Group Membership}, author={Grund, Christian and Harbring, Christine and Thommes, Kirsten}, year={2015} }
LibreCat
2015 | Journal Article | LibreCat-ID: 228
@article{Fahr_Mir Djawadi_2015, title={“…and they are really lying”: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.}, DOI={10.1016/j.joep.2015.03.002}, journal={Journal of Economic Psychology}, publisher={Elsevier}, author={Fahr, Rene and Mir Djawadi, Behnud}, year={2015}, pages={48–59} }
LibreCat
| Files available
| DOI
2015 | Conference Paper | LibreCat-ID: 7722
@inproceedings{Eggert_Steinhoff_Witte_2015, title={ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings}, author={Eggert, A and Steinhoff, L and Witte, C}, year={2015} }
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