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704 Publications
2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, Kristina Heinonen, Amy L Ostrom, Lia Patricio, Rui Sousa, Chris Voss, and Jos Lemmink. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing 29, no. 6/7 (2015): 442–47.
LibreCat
2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, Lerzan Aksoy, Michael K Brady, Janet R McColl-Kennedy, Nancy J Sirianni, Lars Witell, and Nancy Wünderlich. “Conducting Service Research That Matters.” Journal of Services Marketing 29, no. 6/7 (2015): 425–29.
LibreCat
2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, Nancy Wünderlich, and Florian Von Wangenheim. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly 39, no. 1 (2015): 177–200.
LibreCat
2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, Tammo H A Bijmolt, Jie Zhang, Leonardo J Basso, Matilda Dorotic, Praveen Kopalle, Alec Minnema, Willem Jan Mijnlieff, and Nancy Wünderlich. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters 26, no. 2 (2015): 127–39.
LibreCat
2015 | Journal Article | LibreCat-ID: 4847
Eggert, Andreas, Lena Steinhoff, and Ina Garnefeld. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research 18, no. 2 (2015): 210--228.
LibreCat
2015 | Journal Article | LibreCat-ID: 4848
Terho, Harri, Andreas Eggert, Alexander Haas, and Wolfgang Ulaga. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, 12--21.
LibreCat
2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, Christoph Thiesbrummel, and Christian Deutscher. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, 173--183.
LibreCat
2015 | Journal Article | LibreCat-ID: 4871
Djawadi, Behnud Mir, and René Fahr. “‘...And They Are Really Lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.’” Journal of Economic Psychology 48 (2015): 48–59.
LibreCat
2015 | Book Chapter | LibreCat-ID: 4943
Eggert, Andreas, Alexander Haas, Wolfgang Ulaga, and Harri Terho. “Wertbasiertes Verkaufen Auf Industriegütermärkten.” In Handbuch Business-to-Business-Marketing, 483–95. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. https://doi.org/10.1007/978-3-8349-4681-2_23.
LibreCat
| DOI
2015 | Journal Article | LibreCat-ID: 4968
Grund, Christian, Christine Harbring, and Kirsten Thommes. “Public Good Provision in Blended Groups of Partners and Strangers.” Economics Letters, 2015, 41--44.
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