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544 Publications
2019 | Journal Article | LibreCat-ID: 13457
Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer, Alexandra. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels, Luisa Juliane. The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter, Miriam. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn, Hanna. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper, Julia, et al. “Triadic Relationships in the Context of Services for Animal Companions.” Journal of Business Research, no. 85, Elsevier, 2018, pp. 295--303.
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2018 | Journal Article | LibreCat-ID: 5772
Fanasch, Patrizia, and Bernd Frick. “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance.” Journal of Wine Economics, Cambridge University Press (CUP), 2018, pp. 1–27, doi:10.1017/jwe.2018.28.
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert, Andreas, et al. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” SMR-Journal of Service Management Research, no. 2, 2018, pp. 22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert, Andreas, et al. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, pp. 80--90.
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