Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
706 Publications
2014 | Journal Article | LibreCat-ID: 4957
Wozny, C., & Schneider, M. (2014). A matter of degree: the continuing training gap for women in Europe. Socio-Economic Review, 2, 353--379.
LibreCat
2014 | Book | LibreCat-ID: 45719
Steinhoff, L. (2014). Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler. https://doi.org/10.1007/978-3-658-06357-3
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45735
Eggert, A., Garnefeld, I., & Steinhoff, L. (2014). How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs? In A. Geyer-Schulz & L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1) (pp. 31–36). KIT Scientific Publishing. https://doi.org/10.5445/KSP/1000038784/04
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff, L., & Palmatier, R. W. (2014). Three Perspectives for Making Loyalty Programs More Effective. In A. Geyer-Schulz & L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1) (pp. 147–152). KIT Scientific Publishing. https://doi.org/10.5445/KSP/1000038784/16
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
Henderson, C. M., Steinhoff, L., & Palmatier, R. W. (2014). Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. (pp. 14–121).
LibreCat
| Files available
2013 | Conference Abstract | LibreCat-ID: 21133
Oertel, S., Thommes, K., & Walgenbach, P. (2013). Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations. In G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings. https://doi.org/10.5465/ambpp.2013.11642abstract
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Can service innovations substitute or complement product innovations? The case of German industrial firms. In Proceedings of the 20th International Product Development Management Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A., Ulaga, W., Steiner, M., & Backhaus, K. (2013). Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I., Münkhoff, E., & Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E., Garnefeld, I., & Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. In roceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat