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704 Publications
2012 | Conference Paper | LibreCat-ID: 7739
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7740
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7741
Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
2012 | Conference Paper | LibreCat-ID: 7742
Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
2012 | Conference Paper | LibreCat-ID: 7743
Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7744
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7745
Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Journal Article | LibreCat-ID: 5716
Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
LibreCat
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
2012 | Journal Article | LibreCat-ID: 5717
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.
J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64 (2012) 141–165.
LibreCat
J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64 (2012) 141–165.
2012 | Journal Article | LibreCat-ID: 5718
Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.
J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.
LibreCat
J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.