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706 Publications
2009 | Conference Paper | LibreCat-ID: 7857
A. Eggert, J. Henseler, and S. Hollmann, “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels,” in Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7866
D. Woisetschläger, I. Garnefeld, and A. Eggert, “Can Successful Customer Acquisition Hurt the Existing Customer Base?,” in Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7867
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” in Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7868
A. Eggert and W. Ulaga, “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?,” in Proceedings of the 4th International Conference on Business Market Management, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7869
I. Garnefeld, S. Helm, S. Tax, and A. Eggert, “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?,” in Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7870
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior,” in Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7871
A. Eggert, J. Henseler, and S. Hollmann, “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context,” in Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
2009 | Book | LibreCat-ID: 5721
N. Wünderlich, Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings, 1st ed. Wiesbaden: Springer Gabler, 2009.
LibreCat
2009 | Misc | LibreCat-ID: 6114
R. Kabst, W. Thost, and R. Isidor, Vorteil Interim Management, vol. 2. 2009, pp. 20–22.
LibreCat
2009 | Misc | LibreCat-ID: 6115
R. Kabst, R. Isidor, W. Thost, and H. Linné, Was zeichnet den erfolgreichen Interim Manager aus?, vol. 3. 2009, pp. 23–25.
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