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706 Publications
2022 | Conference Paper | LibreCat-ID: 45738
M. Becker, N. Wiegand, L. Steinhoff, and K. Baidina, “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs,” presented at the Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
L. Steinhoff, J. (S. ) Liu, X. Li, and R. W. Palmatier, “Customer Engagement in International Markets,” Journal of International Marketing, vol. 31, no. 1, pp. 1–31, 2022, doi: 10.1177/1069031X221099211.
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 51210
O. Tuisku et al., “Assistant nurses and orientation to care robot use in three European countries,” Behaviour & Information Technology, vol. 42, no. 6, pp. 758–774, 2022, doi: 10.1080/0144929x.2022.2042736.
LibreCat
| DOI
2021 | Book Chapter | LibreCat-ID: 24371
B. Krebs and M. C. Wehner, “The relationship between talent management and individual and organizational performance,” in The Routledge companion to talent management, I. Tarique, Ed. New York, NY: Routledge, 2021, pp. 539–555.
LibreCat
2021 | Journal Article | LibreCat-ID: 21289
D. Kaimann, I. Tanneberg, and J. Cox, “‘I will survive’: Online streaming and the chart survival of music tracks,” Managerial and Decision Economics, vol. 42, no. 1, pp. 3–20, 2021, doi: 10.1002/mde.3226.
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 46670
L. Harrmann, E. Böhm, and A. Eggert, “Exploring the paths towards service growth in manufacturing companies,” presented at the 2021 AMA Winter Academic Conference, 2021.
LibreCat
2021 | Journal Article | LibreCat-ID: 41338
A. Salonen, H. Terho, E. Böhm, A. Virtanen, and R. Rajala, “Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 139–163, 2021, doi: 10.1007/s11747-020-00729-z.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Online reviews generated through product testing: can more favorable reviews be enticed with free products?,” Journal of the Academy of Marketing Science, vol. 49, no. 4, pp. 703–722, 2021, doi: 10.1007/s11747-021-00770-6.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 46635
T. Schaefers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2021, doi: 10.1016/j.indmarman.2020.06.002.
LibreCat
| DOI