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704 Publications


2021 | Journal Article | LibreCat-ID: 24456 | OA
Rohlfing, Katharina J., Philipp Cimiano, Ingrid Scharlau, Tobias Matzner, Heike M. Buhl, Hendrik Buschmeier, Elena Esposito, et al. “Explanation as a Social Practice: Toward a Conceptual Framework for the Social Design of AI Systems.” IEEE Transactions on Cognitive and Developmental Systems 13, no. 3 (2021): 717–28. https://doi.org/10.1109/tcds.2020.3044366.
LibreCat | Files available | DOI
 

2021 | Journal Article | LibreCat-ID: 45724
Henderson, C. M., Lena Steinhoff, C. M. Harmeling, and R. W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2021): 350–73. http://dx.doi.org/10.1007/s11747-020-00744-0.
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2021 | Journal Article | LibreCat-ID: 45725
Kim, J. J., Lena Steinhoff, and R. W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
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2021 | Journal Article | LibreCat-ID: 45722
Steinhoff, Lena, and R. W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2021): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
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2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, Lena, and M. M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research 129 (2021): 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016.
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2021 | Conference Paper | LibreCat-ID: 45741
Alberternst, B., Lena Steinhoff, A. Eggert, and M. Giesler. “Consumer Solidarity: A Social-System Perspective on the Glue That Holds Society Together.” In 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
 

2021 | Conference Paper | LibreCat-ID: 45740
Alberternst, B., A. Eggert, Lena Steinhoff, and M. Giesler. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” In Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
 

2021 | Journal Article | LibreCat-ID: 17860
Beverungen, Daniel, Dennis Kundisch, and Nancy Wünderlich. “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers.” Journal of Service Management 32, no. 4 (2021): 507–32. https://doi.org/10.1108/JOSM-03-2020-0066.
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2020 | Conference Paper | LibreCat-ID: 24373
Krebs, Benjamin. “Antecedents and Performance Consequences of High-Potential Scheme Use.” In Academy of Management Proceedings, Vol. 1, 2020.
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2020 | Journal Article | LibreCat-ID: 21126
Pekkarinen, Satu, Lea Hennala, Outi Tuisku, Christine Gustafsson, Rose-Marie Johansson-Pajala, Kirsten Thommes, Julia Amelie Hoppe, and Helinä Melkas. “Care Robots in Society: Knowledge and Orientation Needs.” Gerontechnology, 2020. https://doi.org/10.4017/gt.2020.19.s.69664.
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