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704 Publications


2019 | Conference Paper | LibreCat-ID: 8538
Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots
R.-M. Johansson-Pajala, K. Thommes, J.A. Hoppe, O. Tuisku, L. Hennala, S. Pekkarinen, H. Melkas, C. Gustafsson, in: J. Zhou, G. Salvendy (Eds.), HCII 2019, Springer, Cham, 2019, pp. 212–227.
LibreCat | DOI
 

2019 | Conference Paper | LibreCat-ID: 46675
Service growth by acquisition – An event study
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
 

2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat | DOI
 

2019 | Book Chapter | LibreCat-ID: 18906
Personalwirtschaft
M. Schneider, in: G.W. Maier, G. Engels, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, Springer, 2019, pp. 303–322.
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2019 | Dissertation | LibreCat-ID: 49216
Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen
K. Radermacher, Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen, Universitätsbibliothek, 2019.
LibreCat
 

2019 | Journal Article | LibreCat-ID: 13246
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
LibreCat | DOI | Download (ext.)
 

2019 | Journal Article | LibreCat-ID: 13244
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M.R. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 45729
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
LibreCat | DOI
 

2019 | Book | LibreCat-ID: 45718
Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
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2019 | Journal Article | LibreCat-ID: 45730
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat | DOI
 

2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.
LibreCat
 

2018 | Mastersthesis | LibreCat-ID: 3314
The Segmentation of Video-On-Demand Consumers
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Sentiment Analysis of User-generated Ratings in the Sharing Economy
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Restaurant reputation and meal prices: empricial evidence from the German restaurant industry
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 3516
Triadic relationships in the context of services for animal companions
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
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2018 | Journal Article | LibreCat-ID: 5772 LibreCat | Files available | DOI
 

2018 | Conference Paper | LibreCat-ID: 6199
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).
LibreCat
 

2018 | Journal Article | LibreCat-ID: 4833
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 4834
Conceptualizing and communicating value in business markets: From value in exchange to value in use
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
LibreCat
 

2018 | Conference Paper | LibreCat-ID: 4952
Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers
M. Purrmann, N. Wünderlich, in: Proceedings of the 2018 Frontiers in Service Conference, n.d.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 4965
Group (Re-) formation in public good games: The tale of the bad apple?
C. Grund, C. Harbring, K. Thommes, Journal of Economic Behavior \& Organization (2018) 306--319.
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2018 | Journal Article | LibreCat-ID: 4990
Clean up your network: how a strike changed the social networks of a working team
K. Thommes, A. Akkerman, Team Performance Management: An International Journal (2018) 43--63.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 8537
History as a source of organizational identity creation
S. Oertel, K. Thommes, Organization Studies 39 (2018) 1709–1731.
LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 5001
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Boehm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133--1147.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 5434 | OA
The more the merrier? Immigrant share and entrepreneurial activities.
C. Li, L.A. Dau, R. Kabst, Entrepreneurship Theory and Practice. (2018).
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2018 | Journal Article | LibreCat-ID: 5435 | OA
Embracing the foreign: Cultural attractiveness and international strategy.
C. Li, F.C. Brodbeck, O. Shenkar, L.J. Ponzi, J. Fischer, Strategic Management Journal. (2018).
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2018 | Journal Article | LibreCat-ID: 5439
Age Diversity and team outcomes: A quantitative review.
M. Schneid, R. Isidor, H. Steinmetz, R. Kabst, Journal of Managerial Psychology. (2018).
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2018 | Journal Article | LibreCat-ID: 5441 LibreCat
 

2018 | Journal Article | LibreCat-ID: 5448
Different Stages of Entrepreneurship: Lessons From the Transtheoretical Model of Change.
F. Klonek, R. Isidor, S. Kauffeld, Journal of Change Management. (2018).
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2018 | Journal Article | LibreCat-ID: 5450
Der Einfluss bio-demographischer und fachlicher Diversität auf die Leistung von Teams: Eine Metaanalyse.
M. Schneid, R. Isidor, C. Schwens, R. Kabst, I. Weber, Die Betriebswirtschaft. (2018).
LibreCat
 

2018 | Conference Paper | LibreCat-ID: 5480
Engaging a product-oriented salesforce in solution sales
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
LibreCat
 

2018 | Conference Paper | LibreCat-ID: 5481
How to transform a product-focused salesforce to solution sales?
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
LibreCat
 

2018 | Journal Article | LibreCat-ID: 1063
More than skills: A novel matching proposal for multiplayer video games
N. Stroh-Maraun, D. Kaimann, J. Cox, Entertainment Computing 25 (2018) 26–36.
LibreCat | Files available | DOI
 

2018 | Journal Article | LibreCat-ID: 1173
A Duration Model Analysis of Consumer Preferences and Determinants of Video Game Consumption
D. Kaimann, N. Stroh-Maraun, J. Cox, Journal of Consumer Behaviour 17 (2018) 290–301.
LibreCat | Files available | DOI
 

2018 | Book Chapter | LibreCat-ID: 15270
Participatory Budgeting: Findings From Germany
H.I. Weber, S. Vogt, L.-M. Eberz-Weber, H. Steinmetz, S.A. Wagner, F. Walther, P. Weber, R. Kabst, in: Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications, 2018.
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2018 | Journal Article | LibreCat-ID: 1031
Variety in the video game industry: An empirical study of the Wundt curve
D. Kaimann, N. Stroh-Maraun, J. Cox, Managerial and Decision Economics 39 (2018) 354–362.
LibreCat | Files available | DOI
 

2018 | Conference Paper | LibreCat-ID: 46678
The bright and dark side of service quality signals: A contingency perspective
S. Henkelmann, E. Böhm, C. Cramer, A. Eggert, in: 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
LibreCat
 

2018 | Conference Paper | LibreCat-ID: 46677
How to transform a product-focused salesforce to solution sales?
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: 47rd EMAC Annual Conference, Glasgow, UK, 2018.
LibreCat
 

2018 | Conference Paper | LibreCat-ID: 46676
Engaging a product-oriented salesforce in solution sales
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 41340
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
LibreCat | DOI
 

2018 | Book Chapter | LibreCat-ID: 4946
Personalwirtschaft
S. Eisele, M. Schneider, in: G. Engels, G. Maier, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, 2018, pp. 1–20.
LibreCat | Files available
 

2018 | Book Chapter | LibreCat-ID: 4928
Digitalization of Production, Human Capital, and Organizational Capital
M. Schneider, in: C. Harteis (Ed.), The Impact of Digitalization in the Workplace, 2018, pp. 39--52.
LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 45731
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
LibreCat | DOI
 

2018 | Conference Paper | LibreCat-ID: 45745
Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
 

2018 | Conference Paper | LibreCat-ID: 45744
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2017 | Journal Article | LibreCat-ID: 24378
Wer hat hier das Sagen?
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 20–23.
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2017 | Journal Article | LibreCat-ID: 24379
Nordeuropa hat´s nicht nötig
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 24–25.
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2017 | Journal Article | LibreCat-ID: 24380
Cranet Survey 2015/2016 - Stand der HR-Digitalisierung.
H. Rauterberg, B. Krebs, Personalführung 5 (2017) 28–33.
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2017 | Journal Article | LibreCat-ID: 3307 LibreCat | Files available | DOI
 

2017 | Conference Paper | LibreCat-ID: 3537
How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.
LibreCat
 

2017 | Conference Paper | LibreCat-ID: 115
Certification Matters for Service Markets
M.-C. Jakobs, J. Krämer, D. van Straaten, T. Lettmann, in: T.P. Marcelo De Barros, Janusz Klink,Tadeus Uhl (Ed.), The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION), 2017, pp. 7–12.
LibreCat | Files available
 

2017 | Book Chapter | LibreCat-ID: 21130
Managementpraktiken in KMU
K. Thommes, in: D. Müller (Ed.), Controlling Für Kleine Und Mittlere Unternehmen, 2nd ed., De Gruyter, Berlin, Boston, 2017, pp. 367–392.
LibreCat | DOI
 

2017 | Conference Paper | LibreCat-ID: 20493 LibreCat
 

2017 | Dissertation | LibreCat-ID: 4674
The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field
A. Rose, The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field, Universität Paderborn, 2017.
LibreCat | Files available
 

2017 | Journal Article | LibreCat-ID: 4836
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.
LibreCat
 

2017 | Journal Article | LibreCat-ID: 4837
The customer value proposition: evolution, development, and application in marketing
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Business service outsourcing in manufacturing firms: an event study
A. Eggert, E. Boehm, C. Cramer, Journal of Service Management (2017) 476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Service transition: A viable option for manufacturing companies with deteriorating financial performance?
E. Boehm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management (2017) 101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Kundenwert
S. Helm, B. Günter, A. Eggert, eds., Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017.
LibreCat | DOI
 

2017 | Journal Article | LibreCat-ID: 4933
Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts
F. v Wangenheim, N.V. Wünderlich, J.H. Schumann, Journal of Business Research (2017) 181--188.
LibreCat
 

2017 | Book Chapter | LibreCat-ID: 4941
Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration
A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 37–51.
LibreCat | DOI
 

2017 | Book Chapter | LibreCat-ID: 4942
Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen
S. Helm, B. Günter, A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 3–34.
LibreCat | DOI
 

2017 | Journal Article | LibreCat-ID: 4947
Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts
F. v Wangenheim, N. Wünderlich, J.H. Schumann, Journal of Business Research (2017) 181--188.
LibreCat
 

2017 | Journal Article | LibreCat-ID: 4949
“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers
B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss, N. Wünderlich, A. De Keyser, Journal of Business Research (2017) 238--246.
LibreCat
 

2017 | Conference Paper | LibreCat-ID: 4955
A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents
N. Wünderlich, S. Paluch, in: Proceedings of the 38th International Conference on Information Systems (ICIS 2017), 2017.
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2017 | Conference Paper | LibreCat-ID: 4956
How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances
I. Teßmer, M. Olsson, A. Gustafsson, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Journal Article | LibreCat-ID: 4966
The Role of Contract Types for Employees’ Public Service Motivation
C. Grund, K. Thommes, Schmalenbach Business Review (2017) 377--398.
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2017 | Conference Paper | LibreCat-ID: 4987
Age diversity and its effects on team performance
J. Klabuhn, K. Thommes, in: Academy of Management Proceedings, 2017, p. 15119.
LibreCat
 

2017 | Book Chapter | LibreCat-ID: 5005
Retourenmanagement zur Steigerung des Kundenwerts
I. Garnefeld, E. Boehm, L. Feider, in: Kundenwert, 2017, pp. 599--624.
LibreCat
 

2017 | Conference Paper | LibreCat-ID: 5328
Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.
B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss, N. Wünderlich, A. De Keyser, in: Proceedings of QUIS 2017, 2017.
LibreCat
 

2017 | Conference Paper | LibreCat-ID: 5329
Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.
H. Becker-Özcamlica, I. Teßmer, N. Wünderlich, in: Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
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2017 | Conference Paper | LibreCat-ID: 5479
The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, (2017).
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2017 | Conference Paper | LibreCat-ID: 5482 LibreCat
 

2017 | Conference Paper | LibreCat-ID: 5483 LibreCat
 

2017 | Report | LibreCat-ID: 1057
Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries
O. Sürücü, B. Mir Djawadi, S. Brangewitz, Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries, Universität Paderborn, 2017.
LibreCat | Files available
 

2017 | Journal Article | LibreCat-ID: 1062
The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry
B. Frick, O. Gergaud, P. Winter, Gastronomy and Tourism 2 (2017) 259-271(13).
LibreCat | Files available | DOI
 

2017 | Conference Paper | LibreCat-ID: 1095 | OA
Towards a Lean Approach for Gamifying Education
T. John, M. Feldotto, P. Hemsen, K. Klingsieck, D. Kundisch, M. Langendorf, in: Proceedings of the 25th European Conference on Information Systems (ECIS), 2017, pp. 2970–2979.
LibreCat | Files available | Download (ext.)
 

2017 | Conference Paper | LibreCat-ID: 46679
Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award)
I. Garnefeld, E. Böhm, L. Feider, in: 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
LibreCat
 

2017 | Conference Paper | LibreCat-ID: 46680
Service Awards: Do They Help or Harm in Case of a Service Failure?
C. Cramer, E. Böhm, A. Eggert, in: 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
LibreCat
 

2017 | Journal Article | LibreCat-ID: 46638
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Böhm, Industrial Marketing Management 66 (2017) 42–55.
LibreCat | DOI
 

2017 | Journal Article | LibreCat-ID: 46639
Business service outsourcing in manufacturing firms: an event study
A. Eggert, E. Böhm, C. Cramer, Journal of Service Management 28 (2017) 476–498.
LibreCat | DOI
 

2017 | Book (Editor) | LibreCat-ID: 4954
Pick and Place. Englisch für Mechatronik/Lehr-/Arbeitsbuch (3rd edition)
J. Riach, A. Morbitzer, M. Koeberer, eds., Pick and Place. Englisch Für Mechatronik/Lehr-/Arbeitsbuch (3rd Edition), Klett Verlag, 2017.
LibreCat
 

2017 | Journal Article | LibreCat-ID: 4932
Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity
M. Schneider, J. Flore, The International Journal of Human Resource Management (2017) 1–17.
LibreCat | DOI
 

2017 | Journal Article | LibreCat-ID: 4930
Signalling to young knowledge workers through architecture? A conjoint analysis
K. Radermacher, M. Schneider, A. Iseke, T. Tebbe, German Journal of Human Resource Management (2017) 71--93.
LibreCat
 

2017 | Journal Article | LibreCat-ID: 4926
Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding.
K. Radermacher, M. Schneider, PERSONALquaterly (2017) 10–16.
LibreCat | Files available
 

2017 | Journal Article | LibreCat-ID: 4934
Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit.
M. Schneider, J. Flore, PERSONALquaterly (2017) 45–53.
LibreCat | Files available
 

2017 | Journal Article | LibreCat-ID: 4953
Signalling to young knowledge workers through architecture? A conjoint analysis
K. Radermacher, M. Schneider, A. Iseke, T. Tebbe, German Journal of Human Resource Management (2017) 71--93.
LibreCat
 

2017 | Conference Paper | LibreCat-ID: 45746
The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat
 

2016 | Bachelorsthesis | LibreCat-ID: 3308
Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse
R. Breuer, Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse, Universität Paderborn, 2016.
LibreCat
 

2016 | Mastersthesis | LibreCat-ID: 3311
Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden
M. Amedick, Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden, Universität Paderborn, 2016.
LibreCat
 

2016 | Journal Article | LibreCat-ID: 3318
Pairwise versus Pointwise Ranking: A Case Study
V. Melnikov, E. Hüllermeier, D. Kaimann, B. Frick, Pritha Gupta, Schedae Informaticae 25 (2016).
LibreCat | Files available | DOI
 

2016 | Journal Article | LibreCat-ID: 5700
Reflections on Context in Service Research.
C. Voss, H. Perks, R. Sousa, L. Witell, N. Wünderlich, Journal of Service Management 27 (2016) 30–36.
LibreCat
 

2016 | Journal Article | LibreCat-ID: 5775
"Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study"
X. Li, R. Peeters, “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” (2016).
LibreCat | Files available
 

2016 | Journal Article | LibreCat-ID: 4839
Do customized service packages impede value capture in industrial markets?
M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing Science (2016) 151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective
E. Boehm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting and Negotiation (2016) 128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Co-management of purchasing and marketing: Why, when and how?
S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.
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2016 | Journal Article | LibreCat-ID: 4870
Verantwortung macht Sinn: Corporate Social Responsibility
R. Fahr, Personnel Quarterly Vol. 4 (2016).
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2016 | Journal Article | LibreCat-ID: 4951
Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.
S. Paluch, N. Wünderlich, Journal of Business Research 69 (2016) 2424--2431.
LibreCat
 

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