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704 Publications


2018 | Journal Article | LibreCat-ID: 5450
Schneid M, Isidor R, Schwens C, Kabst R, Weber I. Der Einfluss bio-demographischer und fachlicher Diversität auf die Leistung von Teams: Eine Metaanalyse. Die Betriebswirtschaft. 2018.
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2018 | Conference Paper | LibreCat-ID: 5480
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. Engaging a product-oriented salesforce in solution sales. 2018.
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2018 | Conference Paper | LibreCat-ID: 5481
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? 2018.
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2018 | Journal Article | LibreCat-ID: 1063
Stroh-Maraun N, Kaimann D, Cox J. More than skills: A novel matching proposal for multiplayer video games. Entertainment Computing. 2018;25:26-36. doi:10.1016/j.entcom.2017.12.002
LibreCat | Files available | DOI
 

2018 | Journal Article | LibreCat-ID: 1173
Kaimann D, Stroh-Maraun N, Cox J. A Duration Model Analysis of Consumer Preferences and Determinants of Video Game Consumption. Journal of Consumer Behaviour. 2018;17(3):290-301. doi:10.1002/cb.1711
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2018 | Book Chapter | LibreCat-ID: 15270
Weber HI, Vogt S, Eberz-Weber L-M, et al. Participatory Budgeting: Findings From Germany. In: Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications. ; 2018. doi:10.4018/978-1-5225-7669-3.ch054
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2018 | Journal Article | LibreCat-ID: 1031
Kaimann D, Stroh-Maraun N, Cox J. Variety in the video game industry: An empirical study of the Wundt curve. Managerial and Decision Economics. 2018;39(3):354-362. doi:10.1002/mde.2909
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2018 | Conference Paper | LibreCat-ID: 46678
Henkelmann S, Böhm E, Cramer C, Eggert A. The bright and dark side of service quality signals: A contingency perspective. In: 2018 AMA Winter Academic Conference, New Orleans, FL. ; 2018.
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2018 | Conference Paper | LibreCat-ID: 46677
Salonen A, Terho H, Böhm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? In: 47rd EMAC Annual Conference, Glasgow, UK. ; 2018.
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2018 | Conference Paper | LibreCat-ID: 46676
Salonen A, Terho H, Böhm E, Rajala R, Virtanen A. Engaging a product-oriented salesforce in solution sales. In: ISBM 2018 Academic Conference, Cambridge, MA. ; 2018.
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2018 | Journal Article | LibreCat-ID: 41340
Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133-1147. doi:10.1007/s11747-018-0600-y
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2018 | Book Chapter | LibreCat-ID: 4946
Eisele S, Schneider M. Personalwirtschaft. In: Engels G, Maier G, Steffen E, eds. Handbuch Gestaltung digitaler und vernetzter Arbeitswelten. ; 2018:1-20.
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2018 | Book Chapter | LibreCat-ID: 4928
Schneider M. Digitalization of Production, Human Capital, and Organizational Capital. In: Harteis C, ed. The Impact of Digitalization in the Workplace. ; 2018:39--52. doi:https://doi.org/10.1007/978-3-319-63257-5_4
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2018 | Journal Article | LibreCat-ID: 45731
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22
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2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
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2018 | Conference Paper | LibreCat-ID: 45744
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
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2017 | Journal Article | LibreCat-ID: 24378
Krebs B, Wehner M, Kabst R. Wer hat hier das Sagen? Personalmagazin. 2017;2:20-23.
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2017 | Journal Article | LibreCat-ID: 24379
Krebs B, Wehner M, Kabst R. Nordeuropa hat´s nicht nötig. Personalmagazin. 2017;2:24-25.
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2017 | Journal Article | LibreCat-ID: 24380
Rauterberg H, Krebs B. Cranet Survey 2015/2016 - Stand der HR-Digitalisierung. Personalführung. 2017;5:28-33.
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2017 | Journal Article | LibreCat-ID: 3307
Frick B, Kaimann D. The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets. Applied Economics Letters. 2017;24(17):1237-1240. doi:10.1080/13504851.2016.1270399
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2017 | Conference Paper | LibreCat-ID: 3537
Rötzmeier-Keuper J, Wünderlich N. How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 115
Jakobs M-C, Krämer J, van Straaten D, Lettmann T. Certification Matters for Service Markets. In: Marcelo De Barros, Janusz Klink,Tadeus Uhl TP, ed. The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION). ; 2017:7-12.
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2017 | Book Chapter | LibreCat-ID: 21130
Thommes K. Managementpraktiken in KMU. In: Müller D, ed. Controlling Für Kleine Und Mittlere Unternehmen. 2nd ed. Berlin, Boston: De Gruyter; 2017:367-392. doi:10.1515/9783110517163-015
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2017 | Conference Paper | LibreCat-ID: 20493
Krebs BP. Talent management and workforce performance: The too-much-potential-talent-effect. . In: ; 2017.
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2017 | Dissertation | LibreCat-ID: 4674
Rose A. The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn; 2017.
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2017 | Journal Article | LibreCat-ID: 4836
Terho H, Eggert A, Ulaga W, Haas A, Boehm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017:42--55.
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2017 | Journal Article | LibreCat-ID: 4837
Payne A, Frow P, Eggert A. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science. 2017;(4):467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Eggert A, Boehm E, Cramer C. Business service outsourcing in manufacturing firms: an event study. Journal of Service Management. 2017;(3):476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Boehm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2017:101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Helm S, Günter B, Eggert A, eds. Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017. doi:10.1007/978-3-658-10920-2
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2017 | Journal Article | LibreCat-ID: 4933
Wangenheim F v, Wünderlich NV, Schumann JH. Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research. 2017;(79):181--188.
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2017 | Book Chapter | LibreCat-ID: 4941
Eggert A. Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In: Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017:37-51. doi:10.1007/978-3-658-10920-2_2
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2017 | Book Chapter | LibreCat-ID: 4942
Helm S, Günter B, Eggert A. Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In: Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017:3-34. doi:10.1007/978-3-658-10920-2_1
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2017 | Journal Article | LibreCat-ID: 4947
Wangenheim F v, Wünderlich N, Schumann JH. Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research. 2017;(79):181--188.
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2017 | Journal Article | LibreCat-ID: 4949
Larivière B, Bowen D, Andreassen TW, et al. “Service Encounter 2.0”: An investigation into the roles of technology, employees and customers. Journal of Business Research. 2017;(79):238--246.
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2017 | Conference Paper | LibreCat-ID: 4955
Wünderlich N, Paluch S. A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents. In: Proceedings of the 38th International Conference on Information Systems (ICIS 2017). ; 2017.
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2017 | Conference Paper | LibreCat-ID: 4956
Teßmer I, Olsson M, Gustafsson A, Wünderlich N. How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.
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2017 | Journal Article | LibreCat-ID: 4966
Grund C, Thommes K. The Role of Contract Types for Employees’ Public Service Motivation. Schmalenbach Business Review. 2017;(4):377--398.
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2017 | Conference Paper | LibreCat-ID: 4987
Klabuhn J, Thommes K. Age diversity and its effects on team performance. In: Academy of Management Proceedings. ; 2017:15119.
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2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld I, Boehm E, Feider L. Retourenmanagement zur Steigerung des Kundenwerts. In: Kundenwert. ; 2017:599--624.
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2017 | Conference Paper | LibreCat-ID: 5328
Larivière B, Bowen D, Andreassen TW, et al. Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. In: Proceedings of QUIS 2017. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica H, Teßmer I, Wünderlich N. Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In: Proceedings of the 2017 Winter Marketing Educators’ Conference. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. 2017.
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2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld I, Boehm E, Feider L. Managing the Necessary Evil: Can Payment Methods Reduce Product Returns. 2017.
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2017 | Conference Paper | LibreCat-ID: 5483
Cramer C, Boehm E, Eggert A. Service Awards: Do They Help or Harm in Case of a Service Failure? 2017.
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2017 | Report | LibreCat-ID: 1057
Sürücü O, Mir Djawadi B, Brangewitz S. Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries. Universität Paderborn; 2017.
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2017 | Journal Article | LibreCat-ID: 1062
Frick B, Gergaud O, Winter P. The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry. Gastronomy and Tourism. 2017;2(4):259-271(13). doi:10.3727/216929717X15046207899410
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2017 | Conference Paper | LibreCat-ID: 1095 | OA
John T, Feldotto M, Hemsen P, Klingsieck K, Kundisch D, Langendorf M. Towards a Lean Approach for Gamifying Education. In: Proceedings of the 25th European Conference on Information Systems (ECIS). ; 2017:2970-2979.
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2017 | Conference Paper | LibreCat-ID: 46679
Garnefeld I, Böhm E, Feider L. Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award). In: 2017 AMA Winter Academic Conference, Orlando, FL. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 46680
Cramer C, Böhm E, Eggert A. Service Awards: Do They Help or Harm in Case of a Service Failure? In: 2017 AMA Winter Academic Conference, Orlando, FL. ; 2017.
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2017 | Journal Article | LibreCat-ID: 46638
Terho H, Eggert A, Ulaga W, Haas A, Böhm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017;66:42-55. doi:10.1016/j.indmarman.2017.06.015
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2017 | Journal Article | LibreCat-ID: 46639
Eggert A, Böhm E, Cramer C. Business service outsourcing in manufacturing firms: an event study. Journal of Service Management. 2017;28(3):476-498. doi:10.1108/josm-11-2016-0306
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2017 | Book (Editor) | LibreCat-ID: 4954
Riach J, Morbitzer A, Koeberer M, eds. Pick and Place. Englisch Für Mechatronik/Lehr-/Arbeitsbuch (3rd Edition). Klett Verlag; 2017.
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2017 | Journal Article | LibreCat-ID: 4932
Schneider M, Flore J. Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity. The International Journal of Human Resource Management. Published online 2017:1-17. doi:10.1080/09585192.2017.1308413
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2017 | Journal Article | LibreCat-ID: 4930
Radermacher K, Schneider M, Iseke A, Tebbe T. Signalling to young knowledge workers through architecture? A conjoint analysis. German Journal of Human Resource Management. 2017;(1):71--93.
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2017 | Journal Article | LibreCat-ID: 4926
Radermacher K, Schneider M. Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding. . PERSONALquaterly. Published online 2017:10-16.
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2017 | Journal Article | LibreCat-ID: 4934
Schneider M, Flore J. Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit. . PERSONALquaterly. Published online 2017:45-53.
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2017 | Journal Article | LibreCat-ID: 4953
Radermacher K, Schneider M, Iseke A, Tebbe T. Signalling to young knowledge workers through architecture? A conjoint analysis. German Journal of Human Resource Management. 2017;(1):71--93.
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2017 | Conference Paper | LibreCat-ID: 45746
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In: 2017 Winter AMA Conference Proceedings, Orlando. ; 2017.
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2016 | Bachelorsthesis | LibreCat-ID: 3308
Breuer R. Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn; 2016.
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2016 | Mastersthesis | LibreCat-ID: 3311
Amedick M. Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn; 2016.
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2016 | Journal Article | LibreCat-ID: 3318
Melnikov V, Hüllermeier E, Kaimann D, Frick B, Gupta Pritha . Pairwise versus Pointwise Ranking: A Case Study. Schedae Informaticae. 2016;25. doi:10.4467/20838476si.16.006.6187
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2016 | Journal Article | LibreCat-ID: 5700
Voss C, Perks H, Sousa R, Witell L, Wünderlich N. Reflections on Context in Service Research. Journal of Service Management. 2016;27(1):30-36.
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2016 | Journal Article | LibreCat-ID: 5775
Li X, Peeters R. “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” . “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” . 2016.
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2016 | Journal Article | LibreCat-ID: 4839
Steiner M, Eggert A, Ulaga W, Backhaus K. Do customized service packages impede value capture in industrial markets? Journal of the Academy of marketing Science. 2016;(2):151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm E, Backhaus C, Eggert A, Cummins T. Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation. 2016;(1-2):128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing. 2016;(2):276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner SM, Eggert A. Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management. 2016:27--36.
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2016 | Journal Article | LibreCat-ID: 4870
Fahr R. Verantwortung macht Sinn: Corporate Social Responsibility. Personnel Quarterly Vol 4. 2016.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch S, Wünderlich N. Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of business Research. 2016;69(7):2424--2431.
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2016 | Journal Article | LibreCat-ID: 4967
Born M, Akkerman A, Thommes K. Peer influence on protest participation: Communication and trust between co-workers as inhibitors or facilitators of mobilization. Social science research. 2016:58--72.
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2016 | Conference Paper | LibreCat-ID: 4988
Thommes K, Oertel S. Elements of Organizational Identity and the Role of a Firm’s History. In: Academy of Management Proceedings. ; 2016:13754.
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2016 | Conference Paper | LibreCat-ID: 4989
Thommes K. Entrepreneurial activity-The impact of childhood. In: Academy of Management Proceedings. ; 2016:13740.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer C, Böhm E, Eggert A. The Service Award Paradox. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer C, Böhm E, Eggert A. Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In: 2016 AMA Winter Marketing Educators’ Conference Proceeding. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm E, Backhaus C, Eggert A, Pitsis T. Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In: 2016 AMA Winter Marketing Educators’ Conference Proceedings. ; 2016.
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2016 | Journal Article | LibreCat-ID: 5151
Oertel S, Thommes K, Walgenbach P. Shadows of the past: The effect of communist heritage on employee consultation. ILR Review. 2016;69(3):683-713.
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2016 | Journal Article | LibreCat-ID: 5152
Thommes K, Oertel S, Walgenbach P. Organizational Failure in the Aftermath of Institutional Upheaval. Organization Studies. 2016;37(8):1067-1087.
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2016 | Conference Paper | LibreCat-ID: 46684
Böhm E, Backhaus C, Eggert A, Pitsis T. Shedding light on outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective. In: 2016 AMA Winter Academic Conference, Las Vegas, NV. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 46683
Cramer C, Böhm E, Eggert A. Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award). In: 2016 AMA Winter Academic Conference, Las Vegas, NV. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 46681
Eggert A, Böhm E, Cramer C. Business Service Outsourcing in Manufacturing Firms: An Event Study. In: International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award). ; 2016.
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2016 | Conference Paper | LibreCat-ID: 46682
Cramer C, Böhm E, Eggert A. The service award paradox. In: 45rd EMAC Annual Conference, Oslo. ; 2016.
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2016 | Journal Article | LibreCat-ID: 46663
Böhm E, Backhaus C, Eggert A, Cummins T. Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation,  (ausgezeichnet mit Best Paper Award). 2016;3(1-2):128-149.
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2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld I, Böhm E, Feider L. Retourenmanagement zur Steigerung des Kundenwerts. In: Günther B, Helm S, Eggert A, eds. Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen. 2nd ed. ; 2016.
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2016 | Journal Article | LibreCat-ID: 46640
Böhm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2016;60(1):101-111. doi:10.1016/j.indmarman.2016.04.007
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2016 | Journal Article | LibreCat-ID: 4929
Backes-Gellner U, Kluike M, Pull K, Schneider M, Teuber S. Human resource management and radical innovation: a fuzzy-set QCA of US multinationals in Germany, Switzerland, and the UK. Journal of Business Economics. 2016;(7):751--772.
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2016 | Journal Article | LibreCat-ID: 47990
Alewell D, Bähring K, Thommes K. Die Wirkungen des Outsourcings von Personalfunktionen – ein Überblick über verschiedene theoretische Ansätze und Entwicklung eines umfassenden Wirkungssets/ Effects of the outsourcing of personnel functions – an overview of several theoretical approaches and development of a comprehensive set of effects. Arbeit. 2016;16(4):282-295. doi:10.1515/arbeit-2007-0404
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2016 | Journal Article | LibreCat-ID: 45732
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107. doi:10.1007/s11747-014-0405-6
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2016 | Conference Paper | LibreCat-ID: 45747
Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. ; 2016.
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2016 | Working Paper | LibreCat-ID: 45754
Steinhoff L, Fang E, Palmatier RW, Wang K. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series.; 2016:16-121.
LibreCat | Files available
 

2015 | Mastersthesis | LibreCat-ID: 3309
Fanasch P. Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn; 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok GP. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn; 2015.
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2015 | Journal Article | LibreCat-ID: 288
Cox J, Kaimann D. How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry. Journal of Consumer Behaviour. 2015;14(6):366-377. doi:10.1002/cb.1553
LibreCat | Files available | DOI
 

2015 | Working Paper | LibreCat-ID: 21131
Grund C, Thommes K. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation.; 2015.
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2015 | Working Paper | LibreCat-ID: 21132
Grund C, Harbring C, Thommes K. Cooperation in Diverse Teams: The Role of Temporary Group Membership.; 2015.
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2015 | Journal Article | LibreCat-ID: 228
Fahr R, Mir Djawadi B. “…and they are really lying”: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment. Journal of Economic Psychology. 2015:48-59. doi:10.1016/j.joep.2015.03.002
LibreCat | Files available | DOI
 

2015 | Conference Paper | LibreCat-ID: 7722
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer C, Böhm E, Eggert A. Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider L, Garnefeld I, Böhm E. Threatening customers not to return – An effective strategy for online retailers? In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
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