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706 Publications
2018 | Conference Paper | LibreCat-ID: 46677
Salonen, A., et al. “How to Transform a Product-Focused Salesforce to Solution Sales?” 47rd EMAC Annual Conference, Glasgow, UK, 2018.
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2018 | Conference Paper | LibreCat-ID: 46676
Salonen, A., et al. “Engaging a Product-Oriented Salesforce in Solution Sales.” ISBM 2018 Academic Conference, Cambridge, MA, 2018.
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2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, et al. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science, vol. 46, no. 6, Springer Science and Business Media LLC, 2018, pp. 1133–47, doi:10.1007/s11747-018-0600-y.
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| DOI
2018 | Book Chapter | LibreCat-ID: 4946
Eisele, Simon, and Martin Schneider. “ Personalwirtschaft.” Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, edited by Gregor Engels et al., 2018, pp. 1–20.
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2018 | Book Chapter | LibreCat-ID: 4928
Schneider, Martin. “Digitalization of Production, Human Capital, and Organizational Capital.” The Impact of Digitalization in the Workplace, edited by Christian Harteis, 2018, pp. 39--52, doi:https://doi.org/10.1007/978-3-319-63257-5_4.
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| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research, vol. 2, no. 2, 2018, pp. 22–35, doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2018 | Conference Paper | LibreCat-ID: 45744
Eggert, A., et al. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2017 | Journal Article | LibreCat-ID: 24378
Krebs, Benjamin, et al. “Wer Hat Hier Das Sagen?” Personalmagazin, vol. 2, 2017, pp. 20–23.
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2017 | Journal Article | LibreCat-ID: 24379
Krebs, Benjamin, et al. “Nordeuropa Hat´s Nicht Nötig.” Personalmagazin, vol. 2, 2017, pp. 24–25.
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2017 | Journal Article | LibreCat-ID: 24380
Rauterberg, Hannah, and Benjamin Krebs. “Cranet Survey 2015/2016 - Stand Der HR-Digitalisierung.” Personalführung, vol. 5, 2017, pp. 28–33.
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2017 | Journal Article | LibreCat-ID: 3307
Frick, Bernd, and Daniel Kaimann. “The Impact of Customer Reviews and Advertisement Efforts on the Performance of Experience Goods in Electronic Markets.” Applied Economics Letters, vol. 24, no. 17, Taylor & Francis, 2017, pp. 1237–40, doi:10.1080/13504851.2016.1270399.
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2017 | Conference Paper | LibreCat-ID: 3537
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.” Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Conference Paper | LibreCat-ID: 115
Jakobs, Marie-Christine, et al. “Certification Matters for Service Markets.” The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION), edited by Thomas Prinz Marcelo De Barros, Janusz Klink,Tadeus Uhl, 2017, pp. 7–12.
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2017 | Book Chapter | LibreCat-ID: 21130
Thommes, Kirsten. “Managementpraktiken in KMU.” Controlling Für Kleine Und Mittlere Unternehmen, edited by David Müller, 2nd ed., De Gruyter, 2017, pp. 367–92, doi:10.1515/9783110517163-015.
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| DOI
2017 | Conference Paper | LibreCat-ID: 20493
Krebs, Benjamin Philipp. Talent Management and Workforce Performance: The Too-Much-Potential-Talent-Effect. . 2017.
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2017 | Dissertation | LibreCat-ID: 4674
Rose, Anica. The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn, 2017.
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2017 | Journal Article | LibreCat-ID: 4836
Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, 2017, pp. 42--55.
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2017 | Journal Article | LibreCat-ID: 4837
Payne, Adrian, et al. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” Journal of the Academy of Marketing Science, no. 4, 2017, pp. 467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Eggert, Andreas, et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management, no. 3, 2017, pp. 476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Boehm, Eva, et al. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, 2017, pp. 101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Helm, Sabrina, et al., editors. Kundenwert. Springer Fachmedien Wiesbaden, 2017, doi:10.1007/978-3-658-10920-2.
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| DOI
2017 | Journal Article | LibreCat-ID: 4933
Wangenheim, Florian v, et al. “Renew or Cancel? Drivers of Customer Renewal Decisions for IT-Based Service Contracts.” Journal of Business Research, no. 79, Elsevier, 2017, pp. 181--188.
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2017 | Book Chapter | LibreCat-ID: 4941
Eggert, Andreas. “Die Zwei Perspektiven Des Kundenwerts: Darstellung Und Versuch Einer Integration.” Kundenwert, Springer Fachmedien Wiesbaden, 2017, pp. 37–51, doi:10.1007/978-3-658-10920-2_2.
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| DOI
2017 | Book Chapter | LibreCat-ID: 4942
Helm, Sabrina, et al. “Kundenwert – Eine Einführung in Die Theoretischen Und Praktischen Herausforderungen Der Bewertung von Kundenbeziehungen.” Kundenwert, Springer Fachmedien Wiesbaden, 2017, pp. 3–34, doi:10.1007/978-3-658-10920-2_1.
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| DOI
2017 | Journal Article | LibreCat-ID: 4947
Wangenheim, Florian v, et al. “Renew or Cancel? Drivers of Customer Renewal Decisions for IT-Based Service Contracts.” Journal of Business Research, no. 79, Elsevier, 2017, pp. 181--188.
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2017 | Journal Article | LibreCat-ID: 4949
Larivière, Bart, et al. “‘Service Encounter 2.0’: An Investigation into the Roles of Technology, Employees and Customers.” Journal of Business Research, no. 79, Elsevier, 2017, pp. 238--246.
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2017 | Conference Paper | LibreCat-ID: 4955
Wünderlich, Nancy, and Stefanie Paluch. “A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents.” Proceedings of the 38th International Conference on Information Systems (ICIS 2017), 2017.
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2017 | Conference Paper | LibreCat-ID: 4956
Teßmer, Isabel, et al. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Journal Article | LibreCat-ID: 4966
Grund, Christian, and Kirsten Thommes. “The Role of Contract Types for Employees’ Public Service Motivation.” Schmalenbach Business Review, no. 4, 2017, pp. 377--398.
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2017 | Conference Paper | LibreCat-ID: 4987
Klabuhn, Janny, and Kirsten Thommes. “Age Diversity and Its Effects on Team Performance.” Academy of Management Proceedings, no. 1, 2017, p. 15119.
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2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld, Ina, et al. “Retourenmanagement Zur Steigerung Des Kundenwerts.” Kundenwert, 2017, pp. 599--624.
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2017 | Conference Paper | LibreCat-ID: 5328
Larivière, Bart, et al. “Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.” Proceedings of QUIS 2017, 2017.
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2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica, Hürrem, et al. “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.” Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert, Andreas, et al. The Loyalty Effect of Gift Purchases. 2017.
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2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld, I., et al. Managing the Necessary Evil: Can Payment Methods Reduce Product Returns. 2017.
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2017 | Conference Paper | LibreCat-ID: 5483
Cramer, C., et al. Service Awards: Do They Help or Harm in Case of a Service Failure? 2017.
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2017 | Report | LibreCat-ID: 1057
Sürücü, Oktay, et al. Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries. Universität Paderborn, 2017.
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2017 | Journal Article | LibreCat-ID: 1062
Frick, Bernd, et al. “The Revenue Potential of Product Differentiation: Empirical Evidence Fro the Croation Restaurant Industry.” Gastronomy and Tourism, vol. 2, no. 4, Cognizant Communication Corporation, 2017, pp. 259-271(13), doi:10.3727/216929717X15046207899410.
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| DOI
2017 | Conference Paper | LibreCat-ID: 1095 | 
John, Thomas, et al. “Towards a Lean Approach for Gamifying Education.” Proceedings of the 25th European Conference on Information Systems (ECIS), 2017, pp. 2970–79.
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2017 | Conference Paper | LibreCat-ID: 46679
Garnefeld, I., et al. “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns (Ausgezeichnet Mit Best Paper Award).” 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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2017 | Conference Paper | LibreCat-ID: 46680
Cramer, C., et al. “Service Awards: Do They Help or Harm in Case of a Service Failure?” 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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2017 | Journal Article | LibreCat-ID: 46638
Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, vol. 66, Elsevier BV, 2017, pp. 42–55, doi:10.1016/j.indmarman.2017.06.015.
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| DOI
2017 | Journal Article | LibreCat-ID: 46639
Eggert, Andreas, et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management, vol. 28, no. 3, Emerald, 2017, pp. 476–98, doi:10.1108/josm-11-2016-0306.
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| DOI
2017 | Book (Editor) | LibreCat-ID: 4954
Riach, John, et al., editors. Pick and Place. Englisch Für Mechatronik/Lehr-/Arbeitsbuch (3rd Edition). Klett Verlag, 2017.
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2017 | Journal Article | LibreCat-ID: 4932
Schneider, Martin, and Johanna Flore. “Training and Commitment in a German Manufacturing Company during the Post-2008 Crisis: A Case of Internal Flexicurity.” The International Journal of Human Resource Management, Informa UK Limited, 2017, pp. 1–17, doi:10.1080/09585192.2017.1308413.
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| DOI
2017 | Journal Article | LibreCat-ID: 4930
Radermacher, Katharina, et al. “Signalling to Young Knowledge Workers through Architecture? A Conjoint Analysis.” German Journal of Human Resource Management, no. 1, 2017, pp. 71--93.
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2017 | Journal Article | LibreCat-ID: 4926
Radermacher, Katharina, and Martin Schneider. “Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding. .” PERSONALquaterly, 2017, pp. 10–16.
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2017 | Journal Article | LibreCat-ID: 4934
Schneider, Martin, and Johanna Flore. “Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit. .” PERSONALquaterly, 2017, pp. 45–53.
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2017 | Journal Article | LibreCat-ID: 4953
Radermacher, Katharina, et al. “Signalling to Young Knowledge Workers through Architecture? A Conjoint Analysis.” German Journal of Human Resource Management, no. 1, 2017, pp. 71--93.
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2017 | Conference Paper | LibreCat-ID: 45746
Eggert, A., et al. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Conference Proceedings, Orlando, 2017.
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2016 | Bachelorsthesis | LibreCat-ID: 3308
Breuer, Robin. Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn, 2016.
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2016 | Mastersthesis | LibreCat-ID: 3311
Amedick, Michaela. Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn, 2016.
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2016 | Journal Article | LibreCat-ID: 3318
Melnikov, Vitalik, et al. “Pairwise versus Pointwise Ranking: A Case Study.” Schedae Informaticae, vol. 25, Uniwersytet Jagiellonski - Wydawnictwo Uniwersytetu Jagiellonskiego, 2016, doi:10.4467/20838476si.16.006.6187.
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2016 | Journal Article | LibreCat-ID: 5700
Voss, Chris, et al. “Reflections on Context in Service Research.” Journal of Service Management, vol. 27, no. 1, Emerald Group Publishing Limited, 2016, pp. 30–36.
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2016 | Journal Article | LibreCat-ID: 5775
Li, Xinyu, and Ronald Peeters. “‘Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study’ .” “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” , PLoS ONE, 2016.
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2016 | Journal Article | LibreCat-ID: 4839
Steiner, Michael, et al. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” Journal of the Academy of Marketing Science, no. 2, 2016, pp. 151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm, Eva, et al. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, no. 1–2, 2016, pp. 128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner, Michael, et al. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” International Journal of Research in Marketing, no. 2, 2016, pp. 276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner, Stephan M., and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” Industrial Marketing Management, 2016, pp. 27--36.
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2016 | Journal Article | LibreCat-ID: 4870
Fahr, René. “Verantwortung Macht Sinn: Corporate Social Responsibility.” Personnel Quarterly Vol. 4, 2016.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research, vol. 69, no. 7, Elsevier, 2016, pp. 2424--2431.
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2016 | Journal Article | LibreCat-ID: 4967
Born, Marieke, et al. “Peer Influence on Protest Participation: Communication and Trust between Co-Workers as Inhibitors or Facilitators of Mobilization.” Social Science Research, 2016, pp. 58--72.
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2016 | Conference Paper | LibreCat-ID: 4988
Thommes, Kirsten, and Simon Oertel. “Elements of Organizational Identity and the Role of a Firm’s History.” Academy of Management Proceedings, no. 1, 2016, p. 13754.
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2016 | Conference Paper | LibreCat-ID: 4989
Thommes, Kirsten. “Entrepreneurial Activity-The Impact of Childhood.” Academy of Management Proceedings, no. 1, 2016, p. 13740.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, 2016, pp. 88–107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer, C., et al. “The Service Award Paradox.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm, E., et al. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
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2016 | Journal Article | LibreCat-ID: 5151
Oertel, Simon, et al. “Shadows of the Past: The Effect of Communist Heritage on Employee Consultation.” ILR Review, vol. 69, no. 3, SAGE Publications Sage CA: Los Angeles, CA, 2016, pp. 683–713.
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2016 | Journal Article | LibreCat-ID: 5152
Thommes, Kirsten, et al. “Organizational Failure in the Aftermath of Institutional Upheaval.” Organization Studies, vol. 37, no. 8, 2016, pp. 1067–87.
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2016 | Conference Paper | LibreCat-ID: 46684
Böhm, Eva, et al. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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2016 | Conference Paper | LibreCat-ID: 46683
Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side (Ausgezeichnet Mit Best Paper Award).” 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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2016 | Conference Paper | LibreCat-ID: 46681
Eggert, A., et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award), 2016.
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2016 | Conference Paper | LibreCat-ID: 46682
Cramer, C., et al. “The Service Award Paradox.” 45rd EMAC Annual Conference, Oslo, 2016.
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2016 | Journal Article | LibreCat-ID: 46663
Böhm, Eva, et al. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, (Ausgezeichnet Mit Best Paper Award), vol. 3, no. 1–2, 2016, pp. 128–49.
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2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld, I., et al. “Retourenmanagement zur Steigerung des Kundenwerts.” Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, edited by B. Günther et al., 2nd ed., 2016.
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2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, et al. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, vol. 60, no. 1, Elsevier BV, 2016, pp. 101–11, doi:10.1016/j.indmarman.2016.04.007.
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| DOI
2016 | Journal Article | LibreCat-ID: 4929
Backes-Gellner, Uschi, et al. “Human Resource Management and Radical Innovation: A Fuzzy-Set QCA of US Multinationals in Germany, Switzerland, and the UK.” Journal of Business Economics, no. 7, 2016, pp. 751--772.
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2016 | Journal Article | LibreCat-ID: 47990
Alewell, Dorothea, et al. “Die Wirkungen Des Outsourcings von Personalfunktionen – Ein Überblick Über Verschiedene Theoretische Ansätze Und Entwicklung Eines Umfassenden Wirkungssets/ Effects of the Outsourcing of Personnel Functions – an Overview of Several Theoretical Approaches and Development of a Comprehensive Set of Effects.” Arbeit, vol. 16, no. 4, Walter de Gruyter GmbH, 2016, pp. 282–95, doi:10.1515/arbeit-2007-0404.
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| DOI
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, 2016, pp. 88–107, doi:10.1007/s11747-014-0405-6.
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| DOI
2016 | Conference Paper | LibreCat-ID: 45747
Witte, C., et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
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2016 | Working Paper | LibreCat-ID: 45754
Steinhoff, Lena, et al. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
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2015 | Mastersthesis | LibreCat-ID: 3309
Fanasch, Patrizia. Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn, 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok, Gregor Paul. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
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2015 | Journal Article | LibreCat-ID: 288
Cox, Joe, and Daniel Kaimann. “How Do Reviews from Professional Critics Interact with Other Signals of Product Quality? Evidence from the Video Game Industry.” Journal of Consumer Behaviour, vol. 14, no. 6, Wiley Online Library, 2015, pp. 366–77, doi:10.1002/cb.1553.
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| DOI
2015 | Working Paper | LibreCat-ID: 21131
Grund, Christian, and Kirsten Thommes. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.
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2015 | Working Paper | LibreCat-ID: 21132
Grund, Christian, et al. Cooperation in Diverse Teams: The Role of Temporary Group Membership. 2015.
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2015 | Journal Article | LibreCat-ID: 228
Fahr, Rene, and Behnud Mir Djawadi. “‘…and They Are Really Lying’: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.” Journal of Economic Psychology, Elsevier, 2015, pp. 48–59, doi:10.1016/j.joep.2015.03.002.
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| DOI
2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., et al. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, et al. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 442–47.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, et al. “Conducting Service Research That Matters.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 425–29.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, et al. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly, vol. 39, no. 1, MIS RC, 2015, pp. 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, et al. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters, vol. 26, no. 2, Springer, 2015, pp. 127–39.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert, Andreas, et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research, vol. 18, no. 2, 2015, pp. 210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho, Harri, et al. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, pp. 12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, pp. 173--183.
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2015 | Journal Article | LibreCat-ID: 4871
Djawadi, Behnud Mir, and René Fahr. “‘...And They Are Really Lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.’” Journal of Economic Psychology, vol. 48, 2015, pp. 48–59.
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