Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
704 Publications
2016 | Conference Paper | LibreCat-ID: 46683
C. Cramer, E. Böhm, and A. Eggert, “Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award),” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV , 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46681
A. Eggert, E. Böhm, and C. Cramer, “Business Service Outsourcing in Manufacturing Firms: An Event Study,” 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46682
C. Cramer, E. Böhm, and A. Eggert, “The service award paradox,” presented at the 45rd EMAC Annual Conference, Oslo, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46663
E. Böhm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation, (ausgezeichnet mit Best Paper Award), vol. 3, no. 1–2, pp. 128–149, 2016.
LibreCat
2016 | Book Chapter | LibreCat-ID: 46664
I. Garnefeld, E. Böhm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 2nd ed., B. Günther, S. Helm, and A. Eggert, Eds. 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46640
E. Böhm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,” Industrial Marketing Management, vol. 60, no. 1, pp. 101–111, 2016, doi: 10.1016/j.indmarman.2016.04.007.
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 4929
U. Backes-Gellner, M. Kluike, K. Pull, M. Schneider, and S. Teuber, “Human resource management and radical innovation: a fuzzy-set QCA of US multinationals in Germany, Switzerland, and the UK,” Journal of Business Economics, no. 7, pp. 751--772, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 47990
D. Alewell, K. Bähring, and K. Thommes, “Die Wirkungen des Outsourcings von Personalfunktionen – ein Überblick über verschiedene theoretische Ansätze und Entwicklung eines umfassenden Wirkungssets/ Effects of the outsourcing of personnel functions – an overview of several theoretical approaches and development of a comprehensive set of effects,” Arbeit, vol. 16, no. 4, pp. 282–295, 2016, doi: 10.1515/arbeit-2007-0404.
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 45732
L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016, doi: 10.1007/s11747-014-0405-6.
LibreCat
| DOI
2016 | Conference Paper | LibreCat-ID: 45747
C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
2016 | Working Paper | LibreCat-ID: 45754
L. Steinhoff, E. Fang, R. W. Palmatier, and K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
LibreCat
| Files available
2015 | Mastersthesis | LibreCat-ID: 3309
P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn, 2015.
LibreCat
2015 | Bachelorsthesis | LibreCat-ID: 3310
G. P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 288
J. Cox and D. Kaimann, “How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry,” Journal of Consumer Behaviour, vol. 14, no. 6, pp. 366–377, 2015.
LibreCat
| Files available
| DOI
2015 | Working Paper | LibreCat-ID: 21131
C. Grund and K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.
LibreCat
2015 | Working Paper | LibreCat-ID: 21132
C. Grund, C. Harbring, and K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership. 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 228
R. Fahr and B. Mir Djawadi, “‘…and they are really lying’: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.,” Journal of Economic Psychology, pp. 48–59, 2015.
LibreCat
| Files available
| DOI
2015 | Conference Paper | LibreCat-ID: 7722
A. Eggert, L. Steinhoff, and C. Witte, “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” in 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7723
C. Cramer, E. Böhm, and A. Eggert, “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7724
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5701
N. Wünderlich et al., “Futurizing” Smart Service: Implications for Service Researchers and Managers.,” Journal of Services Marketing, vol. 29, no. 6/7, pp. 442–447, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5703
A. Gustafsson et al., “Conducting Service Research that Matters.,” Journal of Services Marketing, vol. 29, no. 6/7, pp. 425–429, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5704
A. Scherer, N. Wünderlich, and F. Von Wangenheim, “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.,” MIS Quarterly, vol. 39, no. 1, pp. 177–200, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5705
E. Breugelmans et al., “Advancing Research on Loyalty Programs: A Future Research Agenda.,” Marketing Letters, vol. 26, no. 2, pp. 127–139, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 4847
A. Eggert, L. Steinhoff, and I. Garnefeld, “Managing the bright and dark sides of status endowment in hierarchical loyalty programs,” Journal of Service Research, vol. 18, no. 2, pp. 210--228, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 4848
H. Terho, A. Eggert, A. Haas, and W. Ulaga, “How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling,” Industrial Marketing Management, pp. 12--21, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 4849
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?,” Industrial Marketing Management, pp. 173--183, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 4871
B. M. Djawadi and R. Fahr, “‘...and they are really lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment,’” Journal of Economic Psychology, vol. 48, pp. 48–59, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 4968
C. Grund, C. Harbring, and K. Thommes, “Public good provision in blended groups of partners and strangers,” Economics Letters, pp. 41--44, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 4969
K. Thommes, J. Vyrastekova, and A. Akkerman, “Behavioral spillovers from freeriding in multilevel interactions,” Journal of Behavioral and Experimental Economics, pp. 78--87, 2015.
LibreCat
2015 | Book Chapter | LibreCat-ID: 5106
R. Fahr and D. Foit, “Kleine Unternehmen - kleine Verantwortung? Theorie und Praxis unternehmerischer Verantwortung im Mittelstand,” in BWL im Mittelstand - Grundlagen-Besonderheiten-Entwicklungen", 1st ed., W. Becker and P. Ulrich, Eds. Stuttgart: W. Kohlhammer-Verlag, 2015, p. Chapter 4.6.1.
LibreCat
2015 | Journal Article | LibreCat-ID: 5153
K. Thommes and S. Oertel, “History as a Source of Competitive Advantages,” Scandinavian Management Journal, vol. 31, pp. 549–560, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5445
M. C. Wehner, C. Schwens, and R. Kabst, “Individual-Level Experience and Organizational-Level Absorptive Capacity: The Special Case of International New Ventures.,” Journal of Business Economics., 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5449
P. Hütt, M. Baum, C. Schwens, and R. Kabst, “Foreign Direct Investment Location Choice of Small- and Medium-Sized Enterprises: The Risk of Value Erosion of Firm-Specific Resources.,” International Business Review., 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5451
S. Wolf, B. E. Weißenberger, M. C. Wehner, and R. Kabst, “Controllers as Business Partners in Managerial Decision-Making: Attitude, Subjective Norm, and Internal Improvements.,” Journal of Accounting & Organizational Change., 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5452
R. Isidor, C. Schwens, and R. Kabst, “ Interim Management Utilization, Firm Flexibility and its Impact on Firm Performance.,” International Journal of Human Resources Development and Management. , 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5454
M. Baum, M. Schäfer, and R. Kabst, “Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.,” Human Resource Management. , 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5455
M. Baum and R. Kabst, “ The effectiveness of recruitment advertisement and recruitment websites: Indirect and interactive effects on applicant attraction.,” Human Resource Management (HRM)., 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5456
M. C. Wehner, A. Giardini, and R. Kabst, “Recruitment Process Outsourcing and Applicant Reactions: When Does Image Make a Difference? ,” Human Resource Management. , 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5457
C. Li and P. Parboteeah, “The effect of culture on the responsiveness of firms to mimetic forces: Imitative foreign joint venture entries into China, 1985–2003.,” Journal of World Business, vol. 50, no. 3, pp. 465–476, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5458
M. Schneid, R. Isidor, C. Li, and R. Kabst, “The influence of cultural context on the relationship between gender diversity and team performance: A meta-analysis.,” International Journal of Human Resource Management., vol. 26, no. 6, pp. 733–756, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46686
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” presented at the 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46688
A. Eggert, E. Böhm, and C. Cramer, “Stock market reactions to customer service outsourcing in manufacturing firms,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46687
E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Recognizing value creation opportunities in business markets,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46685
A. Eggert, E. Böhm, and C. Cramer, “Stock market reactions to business service outsourcing in manufacturing firms,” presented at the 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 4959
A. Iseke, B. Kocks, M. Schneider, and C. Schulze-Bentrop, “Cross-cutting organizational and demographic divides and the performance of research and development teams: two wrongs can make a right,” R\&D Management, no. 1, pp. 23--40, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 45733
A. Eggert, L. Steinhoff, and I. Garnefeld, “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs,” Journal of Service Research, vol. 18, no. 2, pp. 210–228, 2015, doi: 10.1177/1094670514566797.
LibreCat
| DOI
2015 | Conference Paper | LibreCat-ID: 45748
A. Eggert, L. Steinhoff, and C. Witte, “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” presented at the 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
LibreCat
2014 | Report | LibreCat-ID: 350
D. Kaimann and J. Cox, The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry. Universität Paderborn, 2014.
LibreCat
| Files available
2014 | Dissertation | LibreCat-ID: 352
F. Scheel, The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn, 2014.
LibreCat
| Files available
2014 | Conference Abstract | LibreCat-ID: 3538
J. Rötzmeier-Keuper and N. Wünderlich, “Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability,” in Proceedings of the 39th Annual Macromarketing Conference, London, GB, 2014.
LibreCat
2014 | Conference Abstract | LibreCat-ID: 3541
J. Rötzmeier-Keuper and N. Wünderlich, “ Interdependent Relationships Between and among Service Providers and Customer Collectives.,” in Proceedings of the AMA SERVSIG International Service Research Conference, Thessaloniki, GR, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7725
A. Eggert, E. Böhm, and C. Cramer, “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms,” in 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7727
V. Kanuri, E. Münkhoff, and L. K. Scheer, “Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?,” in ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7728
A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” in ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7729
T. Ritter, A. Eggert, E. Münkhoff, and W. Ulaga, “The corporate marketing department - Between value and vanish,” in ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7730
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with declining financial performance?,” in Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
H. Terho, A. Eggert, W. Ulaga, and A. Haas, “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities,” in 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 5714
J. H. Schumann, N. Wünderlich, and H. Evanschitzky, “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.,” Journal of Retailing, vol. 90, no. 1, pp. 111–118, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 444
B. Mir Djawadi, R. Fahr, and F. Turk, “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change,” Value in Health, no. 8, pp. 814–822, 2014.
LibreCat
| Files available
| DOI
2014 | Journal Article | LibreCat-ID: 4850
A. Eggert, J. Hogreve, W. Ulaga, and E. Muenkhoff, “Revenue and profit implications of industrial service strategies,” Journal of Service Research, no. 1, pp. 23--39, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 4872
B. M. Djawadi, R. Fahr, and F. Turk, “‘Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change,’” Value in Health, vol. 17, no. 8, pp. 814–822, 2014.
LibreCat
2014 | Report | LibreCat-ID: 4922
E. Janssen and R. Fahr, The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe. 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 4970
K. Thommes, M. Faure, and K. Heine, “The internal market and the consumer: what consumers actually choose,” Colum. J. Eur. L., p. 47, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 4971
K. Thommes, A. Akkerman, R. Torenvlied, and M. Born, “The dark side of solidarity: social norms and social relations in the aftermath of strikes,” Industrial relations journal, no. 4, pp. 348--367, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 7426
M. Schneider and A. Eggert, “Embracing complex causality with the QCA method: An invitation,” Journal of Business Market Management, vol. 7, no. 1, pp. 312–328, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 7428
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Differential effects of product and service innovations on the financial performance of industrial firms,” Journal of Business Market Management, vol. 7, no. 3, pp. 380–405, 2014.
LibreCat
2014 | Book (Editor) | LibreCat-ID: 7435
L. Steinhoff, Ed., Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer Gabler, 2014.
LibreCat
2014 | Dissertation | LibreCat-ID: 419
A. Kolle, Gender and ethnic discrimination in hiring : evidence from field experiments in the German labor market. Universität Paderborn, 2014.
LibreCat
| Files available
2014 | Dissertation | LibreCat-ID: 440
D. Kaimann, Decision Making under Asymmetric Information in Markets for Experience Goods: Empirical Evidence of Signaling Effects on Consumer Perceptions. Universität Paderborn, 2014.
LibreCat
| Files available
2014 | Working Paper | LibreCat-ID: 5036
R. Fahr, E. A. Janssen, and C. Sureth-Sloane, Can Tax Rate Increases Foster Investment Under Entry and Exit Flexibility? - Insights from an Economic Experiment, vol. 166. 2014.
LibreCat
2014 | Newspaper Article | LibreCat-ID: 5142
R. Fahr, “Vom Wollen und Können ethischen Entscheidens,” Theologie und Glaube, vol. 104, pp. 260–269, 2014.
LibreCat
2014 | Book | LibreCat-ID: 5147
R. Fahr, Verantwortungsvolles Handeln in Unternehmen. Die Rolle von kognitiven Verzerrungen und Selbsttäuschung bei ethischen Entscheidungen. Paderborn: Klaus von Stoch, 2014, pp. 137–166.
LibreCat
2014 | Book Chapter | LibreCat-ID: 5164
A. Akkerman, R. Torenvlied, A. Lehr, and K. Thommes, “Contagious conflict: spill-over effects of labor conflict between and within organizations,” in Social conflict within and between groups, Psychology Press, 2014.
LibreCat
2014 | Book | LibreCat-ID: 5167
K. Thommes, P. Walgenbach, and S. Oertel, Die Rechte von Arbeitnehmervertretern in Ost- und Westeuropa - Einheitseuropa oder Zweiklassengesellschaft? Rainer Hampp-Verlag, 2014, pp. 216–245.
LibreCat
2014 | Journal Article | LibreCat-ID: 5444
F. B. Zapkau, C. Schwens, and R. Kabst, “The Role of prior Entrepreneurial Exposure in the Entrepreneurial Process: A Review and Future Research Implications.,” Journal of Small Business Management., 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 5461
F. B. Zapkau, C. Schwens, and R. Kabst, “Foreign Direct Investments and domestic employment of German SMEs: The moderating effect of owner-management.,” Journal of Small Business Management (JSBM)., vol. 52, no. 3, pp. 451–476, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 5462
R. Isidor, H. Steinmetz, C. Schwens, and R. Kabst, “Linking Transaction Cost and Social Exchange Theory to Explain Strategic Alliance Performance: A Meta-Analytic Structural Equation Model.,” International Journal of Strategic Business Alliances., vol. 3, no. 2, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 5463
S. Strohmeier and R. Kabst, “Configurations of e-HRM - An Empirical Exploration.,” Employee Relations., vol. 36, no. 4, pp. 333–353, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 5778
W. Schnedler and C. Vanberg, “Playing hard to get: an economic rationale for crowding out of intrinsically motivated behavior,” European Economic Review, 2014.
LibreCat
| Files available
2014 | Conference Paper | LibreCat-ID: 46695
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with declining financial performance?,” presented at the 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46692
V. Kanuri, E. Münkhoff, and L. K. Scheer, “Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46693
E. Münkhoff, A. Eggert, H. Terho, A. Haas, and W. Ulaga, “Salespersons’ solution crafting capability: A knowledge-based perspective,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46694
A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 41341
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Revenue and Profit Implications of Industrial Service Strategies,” Journal of Service Research, vol. 17, no. 1, pp. 23–39, 2014, doi: 10.1177/1094670513485823.
LibreCat
| DOI
2014 | Journal Article | LibreCat-ID: 4958
M. Schneider and A. Eggert, “Embracing complex causality with the QCA method: An invitation,” Journal of Business Market Management, no. 1, pp. 312--328, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 4957
C. Wozny and M. Schneider, “A matter of degree: the continuing training gap for women in Europe,” Socio-Economic Review, no. 2, pp. 353--379, 2014.
LibreCat
2014 | Book Chapter | LibreCat-ID: 45735
A. Eggert, I. Garnefeld, and L. Steinhoff, “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 31–36.
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty Programs More Effective,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 147–152.
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
C. M. Henderson, L. Steinhoff, and R. W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. 2014, pp. 14–121.
LibreCat
| Files available
2013 | Conference Paper | LibreCat-ID: 7732
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Can service innovations substitute or complement product innovations? The case of German industrial firms,” in Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
A. Eggert, W. Ulaga, M. Steiner, and K. Backhaus, “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” in roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
T. Posner , I. Garnefeld, and A. Eggert, “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat