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704 Publications


2016 | Conference Paper | LibreCat-ID: 46683
Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side (Ausgezeichnet Mit Best Paper Award).” 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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2016 | Conference Paper | LibreCat-ID: 46681
Eggert, A., et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award), 2016.
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2016 | Conference Paper | LibreCat-ID: 46682
Cramer, C., et al. “The Service Award Paradox.” 45rd EMAC Annual Conference, Oslo, 2016.
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2016 | Journal Article | LibreCat-ID: 46663
Böhm, Eva, et al. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation,  (Ausgezeichnet Mit Best Paper Award), vol. 3, no. 1–2, 2016, pp. 128–49.
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2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld, I., et al. “Retourenmanagement zur Steigerung des Kundenwerts.” Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, edited by B. Günther et al., 2nd ed., 2016.
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2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, et al. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, vol. 60, no. 1, Elsevier BV, 2016, pp. 101–11, doi:10.1016/j.indmarman.2016.04.007.
LibreCat | DOI
 

2016 | Journal Article | LibreCat-ID: 4929
Backes-Gellner, Uschi, et al. “Human Resource Management and Radical Innovation: A Fuzzy-Set QCA of US Multinationals in Germany, Switzerland, and the UK.” Journal of Business Economics, no. 7, 2016, pp. 751--772.
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2016 | Journal Article | LibreCat-ID: 47990
Alewell, Dorothea, et al. “Die Wirkungen Des Outsourcings von Personalfunktionen – Ein Überblick Über Verschiedene Theoretische Ansätze Und Entwicklung Eines Umfassenden Wirkungssets/ Effects of the Outsourcing of Personnel Functions – an Overview of Several Theoretical Approaches and Development of a Comprehensive Set of Effects.” Arbeit, vol. 16, no. 4, Walter de Gruyter GmbH, 2016, pp. 282–95, doi:10.1515/arbeit-2007-0404.
LibreCat | DOI
 

2016 | Journal Article | LibreCat-ID: 45732
Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, 2016, pp. 88–107, doi:10.1007/s11747-014-0405-6.
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2016 | Conference Paper | LibreCat-ID: 45747
Witte, C., et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
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2016 | Working Paper | LibreCat-ID: 45754
Steinhoff, Lena, et al. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
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2015 | Mastersthesis | LibreCat-ID: 3309
Fanasch, Patrizia. Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn, 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok, Gregor Paul. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
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2015 | Journal Article | LibreCat-ID: 288
Cox, Joe, and Daniel Kaimann. “How Do Reviews from Professional Critics Interact with Other Signals of Product Quality? Evidence from the Video Game Industry.” Journal of Consumer Behaviour, vol. 14, no. 6, Wiley Online Library, 2015, pp. 366–77, doi:10.1002/cb.1553.
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2015 | Working Paper | LibreCat-ID: 21131
Grund, Christian, and Kirsten Thommes. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.
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2015 | Working Paper | LibreCat-ID: 21132
Grund, Christian, et al. Cooperation in Diverse Teams: The Role of Temporary Group Membership. 2015.
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2015 | Journal Article | LibreCat-ID: 228
Fahr, Rene, and Behnud Mir Djawadi. “‘…and They Are Really Lying’: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.” Journal of Economic Psychology, Elsevier, 2015, pp. 48–59, doi:10.1016/j.joep.2015.03.002.
LibreCat | Files available | DOI
 

2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., et al. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, et al. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 442–47.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, et al. “Conducting Service Research That Matters.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 425–29.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, et al. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly, vol. 39, no. 1, MIS RC, 2015, pp. 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, et al. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters, vol. 26, no. 2, Springer, 2015, pp. 127–39.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert, Andreas, et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research, vol. 18, no. 2, 2015, pp. 210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho, Harri, et al. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, pp. 12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, pp. 173--183.
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2015 | Journal Article | LibreCat-ID: 4871
Djawadi, Behnud Mir, and René Fahr. “‘...And They Are Really Lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.’” Journal of Economic Psychology, vol. 48, 2015, pp. 48–59.
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2015 | Book Chapter | LibreCat-ID: 4943
Eggert, Andreas, et al. “Wertbasiertes Verkaufen Auf Industriegütermärkten.” Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, 2015, pp. 483–95, doi:10.1007/978-3-8349-4681-2_23.
LibreCat | DOI
 

2015 | Journal Article | LibreCat-ID: 4968
Grund, Christian, et al. “Public Good Provision in Blended Groups of Partners and Strangers.” Economics Letters, 2015, pp. 41--44.
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2015 | Journal Article | LibreCat-ID: 4969
Thommes, Kirsten, et al. “Behavioral Spillovers from Freeriding in Multilevel Interactions.” Journal of Behavioral and Experimental Economics, 2015, pp. 78--87.
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2015 | Book Chapter | LibreCat-ID: 5106
Fahr, Rene, and Dörte Foit. “Kleine Unternehmen - Kleine Verantwortung? Theorie Und Praxis Unternehmerischer Verantwortung Im Mittelstand.” BWL Im Mittelstand - Grundlagen-Besonderheiten-Entwicklungen", edited by W. Becker and P. Ulrich, 1st ed., W. Kohlhammer-Verlag, 2015, p. Chapter 4.6.1.
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2015 | Journal Article | LibreCat-ID: 5153
Thommes, Kirsten, and Simon Oertel. “History as a Source of Competitive Advantages.” Scandinavian Management Journal, vol. 31, 2015, pp. 549–60.
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2015 | Journal Article | LibreCat-ID: 5445
Wehner, M. C., et al. “Individual-Level Experience and Organizational-Level Absorptive Capacity: The Special Case of International New Ventures.” Journal of Business Economics., 2015.
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2015 | Journal Article | LibreCat-ID: 5449
Hütt, P., et al. “Foreign Direct Investment Location Choice of Small- and Medium-Sized Enterprises: The Risk of Value Erosion of Firm-Specific Resources.” International Business Review., 2015.
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2015 | Journal Article | LibreCat-ID: 5451
Wolf, S., et al. “Controllers as Business Partners in Managerial Decision-Making: Attitude, Subjective Norm, and Internal Improvements.” Journal of Accounting & Organizational Change., 2015.
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2015 | Journal Article | LibreCat-ID: 5452
Isidor, R., et al. “ Interim Management Utilization, Firm Flexibility and Its Impact on Firm Performance.” International Journal of Human Resources Development and Management. , 2015.
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2015 | Journal Article | LibreCat-ID: 5454
Baum, M., et al. “Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.” Human Resource Management. , 2015.
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2015 | Journal Article | LibreCat-ID: 5455
Baum, M., and Rüdiger Kabst. “ The Effectiveness of Recruitment Advertisement and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction.” Human Resource Management (HRM)., 2015.
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2015 | Journal Article | LibreCat-ID: 5456
Wehner, M. C., et al. “Recruitment Process Outsourcing and Applicant Reactions: When Does Image Make a Difference? .” Human Resource Management. , 2015.
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2015 | Journal Article | LibreCat-ID: 5457
Li, C., and P. Parboteeah. “The Effect of Culture on the Responsiveness of Firms to Mimetic Forces: Imitative Foreign Joint Venture Entries into China, 1985–2003.” Journal of World Business, vol. 50, no. 3, 2015, pp. 465–76.
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2015 | Journal Article | LibreCat-ID: 5458
Schneid, M., et al. “The Influence of Cultural Context on the Relationship between Gender Diversity and Team Performance: A Meta-Analysis.” International Journal of Human Resource Management., vol. 26, no. 6, 2015, pp. 733–56.
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2015 | Conference Paper | LibreCat-ID: 46686
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” 44th EMAC Annual Conference, Leuven, 2015.
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2015 | Conference Paper | LibreCat-ID: 46688
Eggert, A., et al. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46687
Böhm, Eva, et al. “Recognizing Value Creation Opportunities in Business Markets.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46685
Eggert, A., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” 44th EMAC Annual Conference, Leuven, 2015.
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2015 | Journal Article | LibreCat-ID: 4959
Iseke, Anja, et al. “Cross-Cutting Organizational and Demographic Divides and the Performance of Research and Development Teams: Two Wrongs Can Make a Right.” R\&D Management, no. 1, 2015, pp. 23--40.
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2015 | Journal Article | LibreCat-ID: 45733
Eggert, A., et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research, vol. 18, no. 2, 2015, pp. 210–28, doi:10.1177/1094670514566797.
LibreCat | DOI
 

2015 | Conference Paper | LibreCat-ID: 45748
Eggert, A., et al. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
LibreCat
 

2014 | Report | LibreCat-ID: 350
Kaimann, Daniel, and Joe Cox. The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry. Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Dissertation | LibreCat-ID: 352
Scheel, Friedrich. The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” Proceedings of the 39th Annual Macromarketing Conference, 2014.
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2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “ Interdependent Relationships Between and among Service Providers and Customer Collectives.” Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A., et al. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V., et al. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T., et al. “The Corporate Marketing Department - Between Value and Vanish.” ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A., et al. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho, H., et al. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann, Jan H., et al. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing, vol. 90, no. 1, Elsevier, 2014, pp. 111–18.
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2014 | Journal Article | LibreCat-ID: 444
Mir Djawadi, Behnud, et al. “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.” Value in Health, no. 8, Elsevier, 2014, pp. 814–22, doi:10.1016/j.jval.2014.08.2669.
LibreCat | Files available | DOI
 

2014 | Journal Article | LibreCat-ID: 4850
Eggert, Andreas, et al. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research, no. 1, 2014, pp. 23--39.
LibreCat
 

2014 | Journal Article | LibreCat-ID: 4872
Djawadi, Behnud Mir, et al. “‘Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.’” Value in Health, vol. 17, no. 8, 2014, pp. 814–22.
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2014 | Report | LibreCat-ID: 4922
Janssen, Elmar, and Rene Fahr. The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe. 2014.
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2014 | Journal Article | LibreCat-ID: 4970
Thommes, Kirsten, et al. “The Internal Market and the Consumer: What Consumers Actually Choose.” Colum. J. Eur. L., 2014, p. 47.
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2014 | Journal Article | LibreCat-ID: 4971
Thommes, Kirsten, et al. “The Dark Side of Solidarity: Social Norms and Social Relations in the Aftermath of Strikes.” Industrial Relations Journal, no. 4, 2014, pp. 348--367.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider, M., and A. Eggert. “Embracing Complex Causality with the QCA Method: An Invitation.” Journal of Business Market Management, vol. 7, no. 1, 2014, pp. 312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert, A., et al. “Differential Effects of Product and Service Innovations on the Financial Performance of Industrial Firms.” Journal of Business Market Management, vol. 7, no. 3, 2014, pp. 380–405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Steinhoff, Lena, editor. Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse. Springer Gabler, 2014.
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2014 | Dissertation | LibreCat-ID: 419
Kolle, Andre. Gender and Ethnic Discrimination in Hiring : Evidence from Field Experiments in the German Labor Market. Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Dissertation | LibreCat-ID: 440
Kaimann, Daniel. Decision Making under Asymmetric Information in Markets for Experience Goods: Empirical Evidence of Signaling Effects on Consumer Perceptions. Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Working Paper | LibreCat-ID: 5036
Fahr, Rene, et al. Can Tax Rate Increases Foster Investment Under Entry and Exit Flexibility? - Insights from an Economic Experiment. Vol. 166, 2014.
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2014 | Newspaper Article | LibreCat-ID: 5142
Fahr, Rene. “Vom Wollen Und Können Ethischen Entscheidens.” Theologie Und Glaube, vol. 104, 2014, pp. 260–69.
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2014 | Book | LibreCat-ID: 5147
Fahr, Rene. Verantwortungsvolles Handeln in Unternehmen. Die Rolle von Kognitiven Verzerrungen Und Selbsttäuschung Bei Ethischen Entscheidungen. Klaus von Stoch, 2014, pp. 137–66.
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2014 | Book Chapter | LibreCat-ID: 5164
Akkerman, Agnes, et al. “Contagious Conflict: Spill-over Effects of Labor Conflict between and within Organizations.” Social Conflict within and between Groups, Psychology Press, 2014.
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2014 | Book | LibreCat-ID: 5167
Thommes, Kirsten, et al. Die Rechte von Arbeitnehmervertretern in Ost- Und Westeuropa - Einheitseuropa Oder Zweiklassengesellschaft? Rainer Hampp-Verlag, 2014, pp. 216–45.
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2014 | Journal Article | LibreCat-ID: 5444
Zapkau, F. B., et al. “The Role of Prior Entrepreneurial Exposure in the Entrepreneurial Process: A Review and Future Research Implications.” Journal of Small Business Management., 2014.
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2014 | Journal Article | LibreCat-ID: 5460
Vogt, S., et al. “Social Media and E-Participation: Challenges of Social Media for Managing Public Projects.” International Journal of Public Administration in the Digital Age. , vol. 1, no. 3, 2014, pp. 87–107, doi:10.4018/ijpada.2014070105.
LibreCat | DOI
 

2014 | Journal Article | LibreCat-ID: 5461
Zapkau, F. B., et al. “Foreign Direct Investments and Domestic Employment of German SMEs: The Moderating Effect of Owner-Management.” Journal of Small Business Management (JSBM)., vol. 52, no. 3, 2014, pp. 451–76.
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2014 | Journal Article | LibreCat-ID: 5462
Isidor, R., et al. “Linking Transaction Cost and Social Exchange Theory to Explain Strategic Alliance Performance: A Meta-Analytic Structural Equation Model.” International Journal of Strategic Business Alliances., vol. 3, no. 2, 2014.
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2014 | Journal Article | LibreCat-ID: 5463
Strohmeier, S., and Rüdiger Kabst. “Configurations of E-HRM - An Empirical Exploration.” Employee Relations., vol. 36, no. 4, 2014, pp. 333–53.
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2014 | Journal Article | LibreCat-ID: 5778
Schnedler, Wendelin, and Christoph Vanberg. “Playing Hard to Get: An Economic Rationale for Crowding out of Intrinsically Motivated Behavior.” European Economic Review, 2014.
LibreCat | Files available
 

2014 | Conference Paper | LibreCat-ID: 46695
Eggert, A., et al. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 46692
Kanuri, V., et al. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff, Eva, et al. “Salespersons’ Solution Crafting Capability: A Knowledge-Based Perspective.” ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Conference Paper | LibreCat-ID: 46694
Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 

2014 | Journal Article | LibreCat-ID: 41341
Eggert, Andreas, et al. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research, vol. 17, no. 1, SAGE Publications, 2014, pp. 23–39, doi:10.1177/1094670513485823.
LibreCat | DOI
 

2014 | Journal Article | LibreCat-ID: 4958
Schneider, Martin, and Andreas Eggert. “Embracing Complex Causality with the QCA Method: An Invitation.” Journal of Business Market Management, no. 1, 2014, pp. 312--328.
LibreCat
 

2014 | Journal Article | LibreCat-ID: 4957
Wozny, Caroline, and Martin Schneider. “A Matter of Degree: The Continuing Training Gap for Women in Europe.” Socio-Economic Review, no. 2, 2014, pp. 353--379.
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2014 | Book | LibreCat-ID: 45719
Steinhoff, Lena. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler, 2014, doi:10.1007/978-3-658-06357-3.
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45735
Eggert, A., et al. “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?” Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific Publishing, 2014, pp. 31–36, doi:10.5445/KSP/1000038784/04.
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific Publishing, 2014, pp. 147–52, doi:10.5445/KSP/1000038784/16.
LibreCat | DOI
 

2014 | Working Paper | LibreCat-ID: 45755
Henderson, C. M., et al. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. 2014, pp. 14–121.
LibreCat | Files available
 

2013 | Conference Abstract | LibreCat-ID: 21133
Oertel, Simon, et al. “Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations.” Academy of Management Annual Meeting Proceedings, edited by Guclu Atinc, 2013, doi:10.5465/ambpp.2013.11642abstract.
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A., et al. “Can Service Innovations Substitute or Complement Product Innovations? The Case of German Industrial Firms.” Proceedings of the 20th International Product Development Management Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A., et al. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E., et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7736
Posner , T., et al. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L., and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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