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704 Publications


2016 | Working Paper | LibreCat-ID: 45754
Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.
LibreCat | Files available
 

2015 | Mastersthesis | LibreCat-ID: 3309
Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg
P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg, Universität Paderborn, 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Die Veränderung des Mobilfunkmarktes durch die Discountanbieter
G.P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter, Universität Paderborn, 2015.
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2015 | Journal Article | LibreCat-ID: 288 LibreCat | Files available | DOI
 

2015 | Working Paper | LibreCat-ID: 21131
Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation
C. Grund, K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation, 2015.
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2015 | Working Paper | LibreCat-ID: 21132
Cooperation in Diverse Teams: The Role of Temporary Group Membership
C. Grund, C. Harbring, K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership, 2015.
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2015 | Journal Article | LibreCat-ID: 228 LibreCat | Files available | DOI
 

2015 | Conference Paper | LibreCat-ID: 7722
You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Journal Article | LibreCat-ID: 5701
Futurizing” Smart Service: Implications for Service Researchers and Managers.
N. Wünderlich, K. Heinonen, A.L. Ostrom, L. Patricio, R. Sousa, C. Voss, J. Lemmink, Journal of Services Marketing 29 (2015) 442–447.
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2015 | Journal Article | LibreCat-ID: 5703
Conducting Service Research that Matters.
A. Gustafsson, L. Aksoy, M.K. Brady, J.R. McColl-Kennedy, N.J. Sirianni, L. Witell, N. Wünderlich, Journal of Services Marketing 29 (2015) 425–429.
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2015 | Journal Article | LibreCat-ID: 5704
The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.
A. Scherer, N. Wünderlich, F. Von Wangenheim, MIS Quarterly 39 (2015) 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Advancing Research on Loyalty Programs: A Future Research Agenda.
E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.
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2015 | Journal Article | LibreCat-ID: 4847
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210--228.
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2015 | Journal Article | LibreCat-ID: 4848
How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling
H. Terho, A. Eggert, A. Haas, W. Ulaga, Industrial Marketing Management (2015) 12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?
A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183.
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2015 | Journal Article | LibreCat-ID: 4871 LibreCat
 

2015 | Book Chapter | LibreCat-ID: 4943
Wertbasiertes Verkaufen auf Industriegütermärkten
A. Eggert, A. Haas, W. Ulaga, H. Terho, in: Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2015, pp. 483–495.
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2015 | Journal Article | LibreCat-ID: 4968
Public good provision in blended groups of partners and strangers
C. Grund, C. Harbring, K. Thommes, Economics Letters (2015) 41--44.
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2015 | Journal Article | LibreCat-ID: 4969
Behavioral spillovers from freeriding in multilevel interactions
K. Thommes, J. Vyrastekova, A. Akkerman, Journal of Behavioral and Experimental Economics (2015) 78--87.
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2015 | Book Chapter | LibreCat-ID: 5106
Kleine Unternehmen - kleine Verantwortung? Theorie und Praxis unternehmerischer Verantwortung im Mittelstand
R. Fahr, D. Foit, in: W. Becker, P. Ulrich (Eds.), BWL Im Mittelstand - Grundlagen-Besonderheiten-Entwicklungen", 1st ed., W. Kohlhammer-Verlag, Stuttgart, 2015, p. Chapter 4.6.1.
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2015 | Journal Article | LibreCat-ID: 5153
History as a Source of Competitive Advantages
K. Thommes, S. Oertel, Scandinavian Management Journal 31 (2015) 549–560.
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2015 | Journal Article | LibreCat-ID: 5445 LibreCat
 

2015 | Journal Article | LibreCat-ID: 5449 LibreCat
 

2015 | Journal Article | LibreCat-ID: 5451
Controllers as Business Partners in Managerial Decision-Making: Attitude, Subjective Norm, and Internal Improvements.
S. Wolf, B.E. Weißenberger, M.C. Wehner, R. Kabst, Journal of Accounting & Organizational Change. (2015).
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2015 | Journal Article | LibreCat-ID: 5452
Interim Management Utilization, Firm Flexibility and its Impact on Firm Performance.
R. Isidor, C. Schwens, R. Kabst, International Journal of Human Resources Development and Management. (2015).
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2015 | Journal Article | LibreCat-ID: 5454
Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.
M. Baum, M. Schäfer, R. Kabst, Human Resource Management. (2015).
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2015 | Journal Article | LibreCat-ID: 5455 LibreCat
 

2015 | Journal Article | LibreCat-ID: 5456
Recruitment Process Outsourcing and Applicant Reactions: When Does Image Make a Difference?
M.C. Wehner, A. Giardini, R. Kabst, Human Resource Management. (2015).
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2015 | Journal Article | LibreCat-ID: 5457 LibreCat
 

2015 | Journal Article | LibreCat-ID: 5458
The influence of cultural context on the relationship between gender diversity and team performance: A meta-analysis.
M. Schneid, R. Isidor, C. Li, R. Kabst, International Journal of Human Resource Management. 26 (2015) 733–756.
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2015 | Conference Paper | LibreCat-ID: 46686
Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
 

2015 | Conference Paper | LibreCat-ID: 46688
Stock market reactions to customer service outsourcing in manufacturing firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
 

2015 | Conference Paper | LibreCat-ID: 46687
Recognizing value creation opportunities in business markets
E. Böhm, A. Eggert, H. Terho, W. Ulaga, A. Haas, in: 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46685
Stock market reactions to business service outsourcing in manufacturing firms
A. Eggert, E. Böhm, C. Cramer, in: 44th EMAC Annual Conference, Leuven, 2015.
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2015 | Journal Article | LibreCat-ID: 4959 LibreCat
 

2015 | Journal Article | LibreCat-ID: 45733
Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210–228.
LibreCat | DOI
 

2015 | Conference Paper | LibreCat-ID: 45748
You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
LibreCat
 

2014 | Report | LibreCat-ID: 350
The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry
D. Kaimann, J. Cox, The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry, Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Dissertation | LibreCat-ID: 352
The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments
F. Scheel, The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments, Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Conference Abstract | LibreCat-ID: 3538
Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 39th Annual Macromarketing Conference, 2014.
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2014 | Conference Abstract | LibreCat-ID: 3541
Interdependent Relationships Between and among Service Providers and Customer Collectives.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7725
Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
The corporate marketing department - Between value and vanish
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities
H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
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2014 | Journal Article | LibreCat-ID: 5714
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.
J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.
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2014 | Journal Article | LibreCat-ID: 444 LibreCat | Files available | DOI
 

2014 | Journal Article | LibreCat-ID: 4850
Revenue and profit implications of industrial service strategies
A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Journal of Service Research (2014) 23--39.
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2014 | Journal Article | LibreCat-ID: 4872 LibreCat
 

2014 | Report | LibreCat-ID: 4922
The Wage Effects of Social Norms-Evidence of Deviations from Peers' Body Mass in Europe
E. Janssen, R. Fahr, The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe, 2014.
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2014 | Journal Article | LibreCat-ID: 4970
The internal market and the consumer: what consumers actually choose
K. Thommes, M. Faure, K. Heine, Colum. J. Eur. L. (2014) 47.
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2014 | Journal Article | LibreCat-ID: 4971
The dark side of solidarity: social norms and social relations in the aftermath of strikes
K. Thommes, A. Akkerman, R. Torenvlied, M. Born, Industrial Relations Journal (2014) 348--367.
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2014 | Journal Article | LibreCat-ID: 7426
Embracing complex causality with the QCA method: An invitation
M. Schneider, A. Eggert, Journal of Business Market Management 7 (2014) 312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Differential effects of product and service innovations on the financial performance of industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, Journal of Business Market Management 7 (2014) 380–405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse
L. Steinhoff, ed., Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse, Springer Gabler, Wiesbaden, 2014.
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2014 | Dissertation | LibreCat-ID: 419
Gender and ethnic discrimination in hiring : evidence from field experiments in the German labor market
A. Kolle, Gender and Ethnic Discrimination in Hiring : Evidence from Field Experiments in the German Labor Market, Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Dissertation | LibreCat-ID: 440
Decision Making under Asymmetric Information in Markets for Experience Goods: Empirical Evidence of Signaling Effects on Consumer Perceptions
D. Kaimann, Decision Making under Asymmetric Information in Markets for Experience Goods: Empirical Evidence of Signaling Effects on Consumer Perceptions, Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Working Paper | LibreCat-ID: 5036
Can Tax Rate Increases Foster Investment Under Entry and Exit Flexibility? - Insights from an Economic Experiment
R. Fahr, E.A. Janssen, C. Sureth-Sloane, Can Tax Rate Increases Foster Investment Under Entry and Exit Flexibility? - Insights from an Economic Experiment, 2014.
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2014 | Newspaper Article | LibreCat-ID: 5142
Vom Wollen und Können ethischen Entscheidens
R. Fahr, Theologie Und Glaube 104 (2014) 260–269.
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2014 | Book | LibreCat-ID: 5147
Verantwortungsvolles Handeln in Unternehmen. Die Rolle von kognitiven Verzerrungen und Selbsttäuschung bei ethischen Entscheidungen
R. Fahr, Verantwortungsvolles Handeln in Unternehmen. Die Rolle von Kognitiven Verzerrungen Und Selbsttäuschung Bei Ethischen Entscheidungen, Klaus von Stoch, Paderborn, 2014.
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2014 | Book Chapter | LibreCat-ID: 5164
Contagious conflict: spill-over effects of labor conflict between and within organizations
A. Akkerman, R. Torenvlied, A. Lehr, K. Thommes, in: Social Conflict within and between Groups, Psychology Press, 2014.
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2014 | Book | LibreCat-ID: 5167
Die Rechte von Arbeitnehmervertretern in Ost- und Westeuropa - Einheitseuropa oder Zweiklassengesellschaft?
K. Thommes, P. Walgenbach, S. Oertel, Die Rechte von Arbeitnehmervertretern in Ost- Und Westeuropa - Einheitseuropa Oder Zweiklassengesellschaft?, Rainer Hampp-Verlag, 2014.
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2014 | Journal Article | LibreCat-ID: 5444
The Role of prior Entrepreneurial Exposure in the Entrepreneurial Process: A Review and Future Research Implications.
F.B. Zapkau, C. Schwens, R. Kabst, Journal of Small Business Management. (2014).
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2014 | Journal Article | LibreCat-ID: 5460
Social media and e-participation: Challenges of social media for managing public projects.
S. Vogt, B. Förster, R. Kabst, International Journal of Public Administration in the Digital Age. 1 (2014) 87–107.
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2014 | Journal Article | LibreCat-ID: 5461
Foreign Direct Investments and domestic employment of German SMEs: The moderating effect of owner-management.
F.B. Zapkau, C. Schwens, R. Kabst, Journal of Small Business Management (JSBM). 52 (2014) 451–476.
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2014 | Journal Article | LibreCat-ID: 5462
Linking Transaction Cost and Social Exchange Theory to Explain Strategic Alliance Performance: A Meta-Analytic Structural Equation Model.
R. Isidor, H. Steinmetz, C. Schwens, R. Kabst, International Journal of Strategic Business Alliances. 3 (2014).
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2014 | Journal Article | LibreCat-ID: 5463
Configurations of e-HRM - An Empirical Exploration.
S. Strohmeier, R. Kabst, Employee Relations. 36 (2014) 333–353.
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2014 | Journal Article | LibreCat-ID: 5778 LibreCat | Files available
 

2014 | Conference Paper | LibreCat-ID: 46695
Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 46692
Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 46693
Salespersons’ solution crafting capability: A knowledge-based perspective
E. Münkhoff, A. Eggert, H. Terho, A. Haas, W. Ulaga, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Conference Paper | LibreCat-ID: 46694
Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 

2014 | Journal Article | LibreCat-ID: 41341
Revenue and Profit Implications of Industrial Service Strategies
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Journal of Service Research 17 (2014) 23–39.
LibreCat | DOI
 

2014 | Journal Article | LibreCat-ID: 4958
Embracing complex causality with the QCA method: An invitation
M. Schneider, A. Eggert, Journal of Business Market Management (2014) 312--328.
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2014 | Journal Article | LibreCat-ID: 4957
A matter of degree: the continuing training gap for women in Europe
C. Wozny, M. Schneider, Socio-Economic Review (2014) 353--379.
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2014 | Book | LibreCat-ID: 45719
Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse
L. Steinhoff, Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse, Springer Gabler, Wiesbaden, 2014.
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45735
How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?
A. Eggert, I. Garnefeld, L. Steinhoff, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 31–36.
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2014 | Book Chapter | LibreCat-ID: 45736
Three Perspectives for Making Loyalty Programs More Effective
L. Steinhoff, R.W. Palmatier, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 147–152.
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2014 | Working Paper | LibreCat-ID: 45755
Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.
C.M. Henderson, L. Steinhoff, R.W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series., 2014.
LibreCat | Files available
 

2013 | Conference Abstract | LibreCat-ID: 21133
Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations
S. Oertel, K. Thommes, P. Walgenbach, in: G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings, 2013.
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2013 | Conference Paper | LibreCat-ID: 7732
Can service innovations substitute or complement product innovations? The case of German industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7735
How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7736
Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7737
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7738
Exploring differential effects of product and service innovations on industrial firms’ financial performance
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5715
High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.
N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
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2013 | Journal Article | LibreCat-ID: 6101
Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten
R. Kabst, M.C. Wehner, PERSONALquartely 65 (2013) 34–39.
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2013 | Book Chapter | LibreCat-ID: 6147
Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung
P. Weber, R. Kabst, in: H. Hill (Ed.), Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, Nomos, Baden-Baden, 2013, pp. 145–152.
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2013 | Conference Paper | LibreCat-ID: 6271 LibreCat
 

2013 | Conference Paper | LibreCat-ID: 6272 LibreCat
 

2013 | Conference Paper | LibreCat-ID: 6274 LibreCat
 

2013 | Journal Article | LibreCat-ID: 480
The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley
B. Frick, R. Simmons, Journal of Business Economics 83 (2013) 101–119.
LibreCat | Files available | DOI
 

2013 | Journal Article | LibreCat-ID: 4851
Growing existing customers' revenue streams through customer referral programs
I. Garnefeld, A. Eggert, S.V. Helm, S.S. Tax, Journal of Marketing (2013) 17--32.
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2013 | Journal Article | LibreCat-ID: 4852
Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt
A. Haas, A. Eggert, H. Terho, W. Ulaga, Marketing Review St. Gallen (2013) 64--73.
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