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704 Publications


2015 | Journal Article | LibreCat-ID: 5457
Li, C., & Parboteeah, P. (2015). The effect of culture on the responsiveness of firms to mimetic forces: Imitative foreign joint venture entries into China, 1985–2003. Journal of World Business, 50(3), 465–476.
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2015 | Journal Article | LibreCat-ID: 5458
Schneid, M., Isidor, R., Li, C., & Kabst, R. (2015). The influence of cultural context on the relationship between gender diversity and team performance: A meta-analysis. International Journal of Human Resource Management., 26(6), 733–756.
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2015 | Conference Paper | LibreCat-ID: 46686
Feider, L., Garnefeld, I., & Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? 44th EMAC Annual Conference, Leuven. 44th EMAC Annual Conference, Leuven.
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2015 | Conference Paper | LibreCat-ID: 46688
Eggert, A., Böhm, E., & Cramer, C. (2015). Stock market reactions to customer service outsourcing in manufacturing firms. 2015 AMA Winter Academic Conference, San Antonio, TX. 2015 AMA Winter Academic Conference, San Antonio, TX.
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2015 | Conference Paper | LibreCat-ID: 46687
Böhm, E., Eggert, A., Terho, H., Ulaga, W., & Haas, A. (2015). Recognizing value creation opportunities in business markets. 2015 AMA Winter Academic Conference, San Antonio, TX. 2015 AMA Winter Academic Conference, San Antonio, TX.
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2015 | Conference Paper | LibreCat-ID: 46685
Eggert, A., Böhm, E., & Cramer, C. (2015). Stock market reactions to business service outsourcing in manufacturing firms. 44th EMAC Annual Conference, Leuven. 44th EMAC Annual Conference, Leuven.
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2015 | Journal Article | LibreCat-ID: 4959
Iseke, A., Kocks, B., Schneider, M., & Schulze-Bentrop, C. (2015). Cross-cutting organizational and demographic divides and the performance of research and development teams: two wrongs can make a right. R\&D Management, 1, 23--40.
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2015 | Journal Article | LibreCat-ID: 45733
Eggert, A., Steinhoff, L., & Garnefeld, I. (2015). Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs. Journal of Service Research, 18(2), 210–228. https://doi.org/10.1177/1094670514566797
LibreCat | DOI
 

2015 | Conference Paper | LibreCat-ID: 45748
Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.
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2014 | Report | LibreCat-ID: 350
Kaimann, D., & Cox, J. (2014). The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry. Universität Paderborn.
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2014 | Dissertation | LibreCat-ID: 352
Scheel, F. (2014). The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn.
LibreCat | Files available
 

2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, J., & Wünderlich, N. (2014). Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In Proceedings of the 39th Annual Macromarketing Conference. London, GB.
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2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper, J., & Wünderlich, N. (2014). Interdependent Relationships Between and among Service Providers and Customer Collectives. In Proceedings of the AMA SERVSIG International Service Research Conference. Thessaloniki, GR.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A., Böhm, E., & Cramer, C. (2014). Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms. In 2015 AMA Winter Marketing Educators’ Conference Proceedings.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V., Münkhoff, E., & Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In ISBM 2014 Academic Conference.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A., Haas, A., Terho, H., Ulaga, W., & Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. In ISBM 2014 Academic Conference.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T., Eggert, A., Münkhoff, E., & Ulaga, W. (2014). The corporate marketing department - Between value and vanish. In ISBM 2014 Academic Conference.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? In Proceedings of the 43rd European Marketing Academy (EMAC) Conference.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho, H., Eggert, A., Ulaga, W., & Haas, A. (2014). Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In 2014 AMA Winter Marketing Educators’ Proceedings.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann, J. H., Wünderlich, N., & Evanschitzky, H. (2014). Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing, 90(1), 111–118.
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2014 | Journal Article | LibreCat-ID: 444
Mir Djawadi, B., Fahr, R., & Turk, F. (2014). Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change. Value in Health, (8), 814–822. https://doi.org/10.1016/j.jval.2014.08.2669
LibreCat | Files available | DOI
 

2014 | Journal Article | LibreCat-ID: 4850
Eggert, A., Hogreve, J., Ulaga, W., & Muenkhoff, E. (2014). Revenue and profit implications of industrial service strategies. Journal of Service Research, (1), 23--39.
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2014 | Journal Article | LibreCat-ID: 4872
Djawadi, B. M., Fahr, R., & Turk, F. (2014). “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.” Value in Health, 17(8), 814–822.
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2014 | Report | LibreCat-ID: 4922
Janssen, E., & Fahr, R. (2014). The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe.
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2014 | Journal Article | LibreCat-ID: 4970
Thommes, K., Faure, M., & Heine, K. (2014). The internal market and the consumer: what consumers actually choose. Colum. J. Eur. L., 47.
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2014 | Journal Article | LibreCat-ID: 4971
Thommes, K., Akkerman, A., Torenvlied, R., & Born, M. (2014). The dark side of solidarity: social norms and social relations in the aftermath of strikes. Industrial Relations Journal, (4), 348--367.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider, M., & Eggert, A. (2014). Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management, 7(1), 312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2014). Differential effects of product and service innovations on the financial performance of industrial firms. Journal of Business Market Management, 7(3), 380–405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Steinhoff, L. (Ed.). (2014). Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer Gabler.
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2014 | Dissertation | LibreCat-ID: 419
Kolle, A. (2014). Gender and ethnic discrimination in hiring : evidence from field experiments in the German labor market. Universität Paderborn.
LibreCat | Files available
 

2014 | Dissertation | LibreCat-ID: 440
Kaimann, D. (2014). Decision Making under Asymmetric Information in Markets for Experience Goods: Empirical Evidence of Signaling Effects on Consumer Perceptions. Universität Paderborn.
LibreCat | Files available
 

2014 | Working Paper | LibreCat-ID: 5036
Fahr, R., Janssen, E. A., & Sureth-Sloane, C. (2014). Can Tax Rate Increases Foster Investment Under Entry and Exit Flexibility? - Insights from an Economic Experiment (Vol. 166).
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2014 | Newspaper Article | LibreCat-ID: 5142
Fahr, R. (2014). Vom Wollen und Können ethischen Entscheidens. Theologie Und Glaube, pp. 260–269.
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2014 | Book | LibreCat-ID: 5147
Fahr, R. (2014). Verantwortungsvolles Handeln in Unternehmen. Die Rolle von kognitiven Verzerrungen und Selbsttäuschung bei ethischen Entscheidungen (pp. 137–166). Paderborn: Klaus von Stoch.
LibreCat
 

2014 | Book Chapter | LibreCat-ID: 5164
Akkerman, A., Torenvlied, R., Lehr, A., & Thommes, K. (2014). Contagious conflict: spill-over effects of labor conflict between and within organizations. In Social conflict within and between groups. Psychology Press.
LibreCat
 

2014 | Book | LibreCat-ID: 5167
Thommes, K., Walgenbach, P., & Oertel, S. (2014). Die Rechte von Arbeitnehmervertretern in Ost- und Westeuropa - Einheitseuropa oder Zweiklassengesellschaft? (pp. 216–245). Rainer Hampp-Verlag.
LibreCat
 

2014 | Journal Article | LibreCat-ID: 5444
Zapkau, F. B., Schwens, C., & Kabst, R. (2014). The Role of prior Entrepreneurial Exposure in the Entrepreneurial Process: A Review and Future Research Implications. Journal of Small Business Management.
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2014 | Journal Article | LibreCat-ID: 5460
Vogt, S., Förster, B., & Kabst, R. (2014). Social media and e-participation: Challenges of social media for managing public projects. International Journal of Public Administration in the Digital Age. , 1(3), 87–107. https://doi.org/10.4018/ijpada.2014070105
LibreCat | DOI
 

2014 | Journal Article | LibreCat-ID: 5461
Zapkau, F. B., Schwens, C., & Kabst, R. (2014). Foreign Direct Investments and domestic employment of German SMEs: The moderating effect of owner-management. Journal of Small Business Management (JSBM)., 52(3), 451–476.
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2014 | Journal Article | LibreCat-ID: 5462
Isidor, R., Steinmetz, H., Schwens, C., & Kabst, R. (2014). Linking Transaction Cost and Social Exchange Theory to Explain Strategic Alliance Performance: A Meta-Analytic Structural Equation Model. International Journal of Strategic Business Alliances., 3(2).
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2014 | Journal Article | LibreCat-ID: 5463
Strohmeier, S., & Kabst, R. (2014). Configurations of e-HRM - An Empirical Exploration. Employee Relations., 36(4), 333–353.
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2014 | Journal Article | LibreCat-ID: 5778
Schnedler, W., & Vanberg, C. (2014). Playing hard to get: an economic rationale for crowding out of intrinsically motivated behavior. European Economic Review.
LibreCat | Files available
 

2014 | Conference Paper | LibreCat-ID: 46695
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? 43rd EMAC Annual Conference, Valencia. 43rd EMAC Annual Conference, Valencia.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 46692
Kanuri, V., Münkhoff, E., & Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff, E., Eggert, A., Terho, H., Haas, A., & Ulaga, W. (2014). Salespersons’ solution crafting capability: A knowledge-based perspective. ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 46694
Eggert, A., Haas, A., Terho, H., Ulaga, W., & Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
 

2014 | Journal Article | LibreCat-ID: 41341
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2014). Revenue and Profit Implications of Industrial Service Strategies. Journal of Service Research, 17(1), 23–39. https://doi.org/10.1177/1094670513485823
LibreCat | DOI
 

2014 | Journal Article | LibreCat-ID: 4958
Schneider, M., & Eggert, A. (2014). Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management, 1, 312--328.
LibreCat
 

2014 | Journal Article | LibreCat-ID: 4957
Wozny, C., & Schneider, M. (2014). A matter of degree: the continuing training gap for women in Europe. Socio-Economic Review, 2, 353--379.
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2014 | Book | LibreCat-ID: 45719
Steinhoff, L. (2014). Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler. https://doi.org/10.1007/978-3-658-06357-3
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45735
Eggert, A., Garnefeld, I., & Steinhoff, L. (2014). How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs? In A. Geyer-Schulz & L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1) (pp. 31–36). KIT Scientific Publishing. https://doi.org/10.5445/KSP/1000038784/04
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff, L., & Palmatier, R. W. (2014). Three Perspectives for Making Loyalty Programs More Effective. In A. Geyer-Schulz & L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1) (pp. 147–152). KIT Scientific Publishing. https://doi.org/10.5445/KSP/1000038784/16
LibreCat | DOI
 

2014 | Working Paper | LibreCat-ID: 45755
Henderson, C. M., Steinhoff, L., & Palmatier, R. W. (2014). Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. (pp. 14–121).
LibreCat | Files available
 

2013 | Conference Abstract | LibreCat-ID: 21133
Oertel, S., Thommes, K., & Walgenbach, P. (2013). Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations. In G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings. https://doi.org/10.5465/ambpp.2013.11642abstract
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Can service innovations substitute or complement product innovations? The case of German industrial firms. In Proceedings of the 20th International Product Development Management Conference.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A., Ulaga, W., Steiner, M., & Backhaus, K. (2013). Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I., Münkhoff, E., & Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E., Garnefeld, I., & Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. In roceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7736
Posner , T., Garnefeld, I., & Eggert, A. (2013). Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L., & Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Exploring differential effects of product and service innovations on industrial firms’ financial performance. In 2013 AMA Winter Marketing Educators’ Proceedings.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, N., Wangenheim, F. V., & Bitner, M. J. (2013). High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services. Journal of Service Research, 16(1), 3–20.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 6101
Kabst, R., & Wehner, M. C. (2013). Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten. PERSONALquartely, 65(4), 34–39.
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2013 | Book Chapter | LibreCat-ID: 6147
Weber, P., & Kabst, R. (2013). Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung. In H. Hill (Ed.), Verwaltungskommunikation - Wissenschaftliche Analyse und praktische Beispiele (pp. 145–152). Baden-Baden: Nomos.
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2013 | Conference Paper | LibreCat-ID: 6271
Weber, H., Wehner, M., & Kabst, R. (2013). Institutional Determinants of Work-Family Practices: An International Comparative Examination. .
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2013 | Conference Paper | LibreCat-ID: 6272
Golubovic, S., Wehner, M., Baum, M., & Kabst, R. (2013). HR-Praktiken und Innovation: Wie können Wissens- und Technologievorsprünge im Unternehmen generiert werden?
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 6274
Isidor, R., Wehner, M., Li, C., & Kabst, R. (2013). Institutional Pressures and Interorganizational Imitation: A Quasilongitudinal Analyses of Temporary Work in the UK and Germany.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 480
Frick, B., & Simmons, R. (2013). The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley. Journal of Business Economics, 83(2), 101–119. https://doi.org/10.1007/s11573-013-0652-x
LibreCat | Files available | DOI
 

2013 | Journal Article | LibreCat-ID: 4851
Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013). Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing, (4), 17--32.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 4852
Haas, A., Eggert, A., Terho, H., & Ulaga, W. (2013). Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt. Marketing Review St. Gallen, (4), 64--73.
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2013 | Journal Article | LibreCat-ID: 4880
St{\, S., & Fahr, R. (2013). Individual determinants of work attendance: Evidence on the role of personality. Applied Economics, (19), 2863--2875.
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2013 | Book | LibreCat-ID: 4911
Zimmermann, K. F., Bauer, T. K., Bonin, H., Fahr, R., & Hinte, H. (2013). Arbeitskräftebedarf bei hoher Arbeitslosigkeit: ein ökonomisches Zuwanderungskonzept für Deutschland.
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2013 | Working Paper | LibreCat-ID: 4915
Mir Djawadi, B., & Fahr, R. (2013). The impact of risk perception and risk attitudes on corrupt behavior: Evidence from a petty corruption experiment.
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2013 | Conference Paper | LibreCat-ID: 4991
Oertel, S., Thommes, K., & Walgenbach, P. (2013). Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations. In Academy of Management Proceedings (p. 11642).
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 4992
Thommes, K., Akkerman, A., & Vyrastekova, J. (2013). The after effects of strikes on team collaboration-experimental evidence. In Academy of Management Proceedings (p. 12251).
LibreCat
 

2013 | Journal Article | LibreCat-ID: 7429
Garnefeld, I., & Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management, 24(1), 64–81.
LibreCat
 

2013 | Book (Editor) | LibreCat-ID: 7437
Münkhoff, E. (Ed.). (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse. Wiesbaden: Springer Gabler.
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2013 | Journal Article | LibreCat-ID: 3979
Bauhoff, F., & Schneider, M. (2013). „Sekretärin des Vorstandes“ gesucht: Stellenanzeigen und die expressive Funktion des AGG. Industrielle Beziehungen/The German Journal of Industrial Relations, 54--76.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5464
Baum, M., Schwens, C., & Kabst, R. (2013). International as Opposed to Domestic New Venturing: The Moderating Role of Perceived Barriers to Internationalization. International Small Business Journal (ISBJ)., 31(5), 534–560.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5465
Baum, M., & Kabst, R. (2013). Conjoint implications on job preferences: The moderating role of involvement. International Journal of Human Resource Management (IJHRM)., 24(7), 1393–1417.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5478
Baum, M., & Kabst, R. (2013). How to attract applicants in the atlantic versus the asia-pacific region? A cross-national analysis on China, India, Germany, and Hungary. Journal of World Business (JWB)., 48(2), 175–185.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5484
Haus, I., Steinmetz, H., Isidor, R., & Kabst, R. (2013). Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model. International Journal of Gender and Entrepreneurship (IJGE), 5(2), 130–156.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5489
Steinmetz, H. (2013). Analyzing observed composite differences across groups: Is partial measurement invariance enough? European Journal of Research Methods for the Behavioral and Social Sciences., 9(1), 1–12.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld, I., Münkhoff, E., & Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? 42nd EMAC Annual Conference, Istanbul. 42nd EMAC Annual Conference, Istanbul.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff, E., Garnefeld, I., & Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. 42nd EMAC Annual Conference, Istanbul. 42nd EMAC Annual Conference, Istanbul.
LibreCat
 

2013 | Book | LibreCat-ID: 46643
Münkhoff, E. (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler. https://doi.org/10.1007/978-3-658-02122-1
LibreCat | DOI
 

2013 | Book Chapter | LibreCat-ID: 4944
Schneider, M. (2013). “Gung Ho”: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. . In R. O. Heiko Hoßfeld (Ed.), Macht und Employment Relations .
LibreCat | Files available
 

2013 | Journal Article | LibreCat-ID: 45734
Garnefeld, I., & Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management, 24(1), 64–81. http://dx.doi.org/10.1108/09564231311304198
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff, L., & Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul.
LibreCat
 

2013 | Working Paper | LibreCat-ID: 45756
Steinhoff, L., & Palmatier, R. W. (2013). Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series (pp. 13–105).
LibreCat | Files available
 

2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., Steiner, M., Ulaga, W., & Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In Proceedings of the 2012 ISBM Academic Workshop.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., & Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In Proceedings of the 2012 ISBM Academic Workshop.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
 

2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, H., Wangenheim, F. v, & Wünderlich, N. (2012). Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing, 88(3), 356–366.
LibreCat
 

2012 | Journal Article | LibreCat-ID: 5717
Schumann, J. H., Wünderlich, N., & Zimmer, M. S. (2012). Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review, 64(2), 141–165.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann, J. H., Wünderlich, N., & Wangenheim, F. (2012). Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation, 32(2), 133–143.
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