Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

704 Publications


2019 | Conference Paper | LibreCat-ID: 8538
Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots
R.-M. Johansson-Pajala, K. Thommes, J.A. Hoppe, O. Tuisku, L. Hennala, S. Pekkarinen, H. Melkas, C. Gustafsson, in: J. Zhou, G. Salvendy (Eds.), HCII 2019, Springer, Cham, 2019, pp. 212–227.
LibreCat | DOI
 

2019 | Conference Paper | LibreCat-ID: 46675
Service growth by acquisition – An event study
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
 

2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat | DOI
 

2019 | Book Chapter | LibreCat-ID: 18906
Personalwirtschaft
M. Schneider, in: G.W. Maier, G. Engels, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, Springer, 2019, pp. 303–322.
LibreCat
 

2019 | Dissertation | LibreCat-ID: 49216
Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen
K. Radermacher, Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen, Universitätsbibliothek, 2019.
LibreCat
 

2019 | Journal Article | LibreCat-ID: 13246
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
LibreCat | DOI | Download (ext.)
 

2019 | Journal Article | LibreCat-ID: 13244
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M.R. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 45729
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
LibreCat | DOI
 

2019 | Book | LibreCat-ID: 45718
Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 45730
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat | DOI
 

2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
 

2018 | Mastersthesis | LibreCat-ID: 3313
Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.
LibreCat
 

2018 | Mastersthesis | LibreCat-ID: 3314
The Segmentation of Video-On-Demand Consumers
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.
LibreCat
 

2018 | Mastersthesis | LibreCat-ID: 3315
Sentiment Analysis of User-generated Ratings in the Sharing Economy
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.
LibreCat
 

2018 | Mastersthesis | LibreCat-ID: 3316
Restaurant reputation and meal prices: empricial evidence from the German restaurant industry
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 3516
Triadic relationships in the context of services for animal companions
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 5772 LibreCat | Files available | DOI
 

2018 | Conference Paper | LibreCat-ID: 6199
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).
LibreCat
 

2018 | Journal Article | LibreCat-ID: 4833
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 4834
Conceptualizing and communicating value in business markets: From value in exchange to value in use
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
LibreCat
 

Filters and Search Terms

department=178

Search

Filter Publications

Display / Sort

Export / Embed