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704 Publications


2019 | Conference Paper | LibreCat-ID: 8538
Johansson-Pajala, Rose-Marie, Kirsten Thommes, Julia Amelie Hoppe, Outi Tuisku, Lea Hennala, Satu Pekkarinen, Helinä Melkas, and Christine Gustafsson. “Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots.” In HCII 2019, edited by Jia Zhou and Gavriel Salvendy, 11592:212–27. Lecture Notes in Computer Science. Cham: Springer, 2019. https://doi.org/10.1007/978-3-030-22012-9_16.
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2019 | Conference Paper | LibreCat-ID: 46675
Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Service Growth by Acquisition – An Event Study.” In 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
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2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616. https://doi.org/10.1007/s11747-019-00653-x.
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2019 | Book Chapter | LibreCat-ID: 18906
Schneider, Martin. “Personalwirtschaft.” In Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, edited by Günter W. Maier, Gregor Engels, and Eckhard Steffen, 303–22. Springer, 2019.
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2019 | Dissertation | LibreCat-ID: 49216
Radermacher, Katharina. Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen. Universitätsbibliothek, 2019.
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2019 | Journal Article | LibreCat-ID: 13246
Schneider, Martin, Anja Iseke, and Kerstin Pull. “The Gender Pay Gap in European Executive Boards: The Role of Executives’ Pathway into the Board.” The International Journal of Human Resource Management, 2019, 1–23. https://doi.org/10.1080/09585192.2019.1620307.
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2019 | Journal Article | LibreCat-ID: 13244
Schneider, Martin R., Anja Iseke, and Kerstin Pull. “The Gender Pay Gap in European Executive Boards: The Role of Executives’ Pathway into the Board.” The International Journal of Human Resource Management, 2019, 1–23. https://doi.org/10.1080/09585192.2019.1620307.
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2019 | Journal Article | LibreCat-ID: 45729
Eggert, A., Lena Steinhoff, and C. Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing 83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.
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2019 | Book | LibreCat-ID: 45718
Palmatier, R. W., and Lena Steinhoff. Relationship Marketing in the Digital Age. New York and Abingdon: Routledge Taylor & Francis Group, 2019. https://doi.org/10.4324/9781315143583.
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2019 | Journal Article | LibreCat-ID: 45730
Steinhoff, Lena, D. Arli, S. Weaven, and I. V. Kozlenkova. “Online Relationship Marketing.” Journal of the Academy of Marketing Science 47, no. 3 (2019): 369–93. https://doi.org/10.1007/s11747-018-0621-6.
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2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” In Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer, Alexandra. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels, Luisa Juliane. The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter, Miriam. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn, Hanna. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper, Julia, Jennifer Hendricks, Nancy Wünderlich, and Gertrud Schmitz. “Triadic Relationships in the Context of Services for Animal Companions.” Journal of Business Research, no. 85 (2018): 295--303.
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2018 | Journal Article | LibreCat-ID: 5772
Fanasch, Patrizia, and Bernd Frick. “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance.” Journal of Wine Economics, 2018, 1–27. https://doi.org/10.1017/jwe.2018.28.
LibreCat | Files available | DOI
 

2018 | Conference Paper | LibreCat-ID: 6199
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” SMR-Journal of Service Management Research, no. 2 (2018): 22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert, Andreas, Wolfgang Ulaga, Pennie Frow, and Adrian Payne. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, 80--90.
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