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704 Publications
2019 | Conference Paper | LibreCat-ID: 8538
Johansson-Pajala, Rose-Marie, et al. “Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots.” HCII 2019, edited by Jia Zhou and Gavriel Salvendy, vol. 11592, Springer, 2019, pp. 212–27, doi:10.1007/978-3-030-22012-9_16.
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| DOI
2019 | Conference Paper | LibreCat-ID: 46675
Eggert, A., et al. “Service Growth by Acquisition – An Event Study.” 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, et al. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science, vol. 47, no. 4, Springer Science and Business Media LLC, 2019, pp. 595–616, doi:10.1007/s11747-019-00653-x.
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| DOI
2019 | Book Chapter | LibreCat-ID: 18906
Schneider, Martin. “Personalwirtschaft.” Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, edited by Günter W. Maier et al., Springer, 2019, pp. 303–22.
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2019 | Dissertation | LibreCat-ID: 49216
Radermacher, Katharina. Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen. Universitätsbibliothek, 2019.
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2019 | Journal Article | LibreCat-ID: 13246
Schneider, Martin, et al. “The Gender Pay Gap in European Executive Boards: The Role of Executives’ Pathway into the Board.” The International Journal of Human Resource Management, 2019, pp. 1–23, doi:10.1080/09585192.2019.1620307.
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| DOI
| Download (ext.)
2019 | Journal Article | LibreCat-ID: 13244
Schneider, Martin R., et al. “The Gender Pay Gap in European Executive Boards: The Role of Executives’ Pathway into the Board.” The International Journal of Human Resource Management, 2019, pp. 1–23, doi:10.1080/09585192.2019.1620307.
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| DOI
2019 | Journal Article | LibreCat-ID: 45729
Eggert, A., et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, vol. 83, no. 5, 2019, pp. 115–32, doi:10.1177/0022242919860802.
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| DOI
2019 | Book | LibreCat-ID: 45718
Palmatier, R. W., and Lena Steinhoff. Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group, 2019, doi:https://doi.org/10.4324/9781315143583.
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| DOI
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff, Lena, et al. “Online Relationship Marketing.” Journal of the Academy of Marketing Science, vol. 47, no. 3, 2019, pp. 369–93, doi:https://doi.org/10.1007/s11747-018-0621-6.
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| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer, Alexandra. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels, Luisa Juliane. The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter, Miriam. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn, Hanna. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper, Julia, et al. “Triadic Relationships in the Context of Services for Animal Companions.” Journal of Business Research, no. 85, Elsevier, 2018, pp. 295--303.
LibreCat
2018 | Journal Article | LibreCat-ID: 5772
Fanasch, Patrizia, and Bernd Frick. “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance.” Journal of Wine Economics, Cambridge University Press (CUP), 2018, pp. 1–27, doi:10.1017/jwe.2018.28.
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| DOI
2018 | Conference Paper | LibreCat-ID: 6199
Eggert, Andreas, et al. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” SMR-Journal of Service Management Research, no. 2, 2018, pp. 22--35.
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
Eggert, Andreas, et al. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, pp. 80--90.
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