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704 Publications


2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
The Segmentation of Video-On-Demand Consumers
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Sentiment Analysis of User-generated Ratings in the Sharing Economy
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Restaurant reputation and meal prices: empricial evidence from the German restaurant industry
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
Triadic relationships in the context of services for animal companions
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
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2018 | Journal Article | LibreCat-ID: 5772 LibreCat | Files available | DOI
 

2018 | Conference Paper | LibreCat-ID: 6199
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).
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2018 | Journal Article | LibreCat-ID: 4833
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Conceptualizing and communicating value in business markets: From value in exchange to value in use
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
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2018 | Conference Paper | LibreCat-ID: 4952
Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers
M. Purrmann, N. Wünderlich, in: Proceedings of the 2018 Frontiers in Service Conference, n.d.
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2018 | Journal Article | LibreCat-ID: 4965
Group (Re-) formation in public good games: The tale of the bad apple?
C. Grund, C. Harbring, K. Thommes, Journal of Economic Behavior \& Organization (2018) 306--319.
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2018 | Journal Article | LibreCat-ID: 4990
Clean up your network: how a strike changed the social networks of a working team
K. Thommes, A. Akkerman, Team Performance Management: An International Journal (2018) 43--63.
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2018 | Journal Article | LibreCat-ID: 8537
History as a source of organizational identity creation
S. Oertel, K. Thommes, Organization Studies 39 (2018) 1709–1731.
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2018 | Journal Article | LibreCat-ID: 5001
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Boehm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133--1147.
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2018 | Journal Article | LibreCat-ID: 5434 | OA
The more the merrier? Immigrant share and entrepreneurial activities.
C. Li, L.A. Dau, R. Kabst, Entrepreneurship Theory and Practice. (2018).
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2018 | Journal Article | LibreCat-ID: 5435 | OA
Embracing the foreign: Cultural attractiveness and international strategy.
C. Li, F.C. Brodbeck, O. Shenkar, L.J. Ponzi, J. Fischer, Strategic Management Journal. (2018).
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2018 | Journal Article | LibreCat-ID: 5439
Age Diversity and team outcomes: A quantitative review.
M. Schneid, R. Isidor, H. Steinmetz, R. Kabst, Journal of Managerial Psychology. (2018).
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2018 | Journal Article | LibreCat-ID: 5441 LibreCat
 

2018 | Journal Article | LibreCat-ID: 5448
Different Stages of Entrepreneurship: Lessons From the Transtheoretical Model of Change.
F. Klonek, R. Isidor, S. Kauffeld, Journal of Change Management. (2018).
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