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704 Publications
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” In Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer, Alexandra. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels, Luisa Juliane. The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter, Miriam. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn, Hanna. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper, Julia, Jennifer Hendricks, Nancy Wünderlich, and Gertrud Schmitz. “Triadic Relationships in the Context of Services for Animal Companions.” Journal of Business Research, no. 85 (2018): 295--303.
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2018 | Journal Article | LibreCat-ID: 5772
Fanasch, Patrizia, and Bernd Frick. “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance.” Journal of Wine Economics, 2018, 1–27. https://doi.org/10.1017/jwe.2018.28.
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” SMR-Journal of Service Management Research, no. 2 (2018): 22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert, Andreas, Wolfgang Ulaga, Pennie Frow, and Adrian Payne. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, 80--90.
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2018 | Conference Paper | LibreCat-ID: 4952
Purrmann, Maren, and Nancy Wünderlich. “Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers.” In Proceedings of the 2018 Frontiers in Service Conference, n.d.
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2018 | Journal Article | LibreCat-ID: 4965
Grund, Christian, Christine Harbring, and Kirsten Thommes. “Group (Re-) Formation in Public Good Games: The Tale of the Bad Apple?” Journal of Economic Behavior \& Organization, 2018, 306--319.
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2018 | Journal Article | LibreCat-ID: 4990
Thommes, Kirsten, and Agnes Akkerman. “Clean up Your Network: How a Strike Changed the Social Networks of a Working Team.” Team Performance Management: An International Journal, no. 1/2 (2018): 43--63.
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2018 | Journal Article | LibreCat-ID: 8537
Oertel, Simon, and Kirsten Thommes. “History as a Source of Organizational Identity Creation.” Organization Studies 39, no. 12 (2018): 1709–31. https://doi.org/10.1177/0170840618800112.
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2018 | Journal Article | LibreCat-ID: 5001
Garnefeld, Ina, Eva Boehm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133--1147.
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2018 | Journal Article | LibreCat-ID: 5434 | 
Li, C, L A Dau, and Rüdiger Kabst. “The More the Merrier? Immigrant Share and Entrepreneurial Activities. .” Entrepreneurship Theory and Practice. , 2018.
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2018 | Journal Article | LibreCat-ID: 5435 |
Li, C, F C Brodbeck, O Shenkar, L J Ponzi, and J Fischer. “Embracing the Foreign: Cultural Attractiveness and International Strategy.” Strategic Management Journal., 2018.
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2018 | Journal Article | LibreCat-ID: 5439
Schneid, M, R Isidor, Holger Steinmetz, and Rüdiger Kabst. “Age Diversity and Team Outcomes: A Quantitative Review. .” Journal of Managerial Psychology., 2018.
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2018 | Journal Article | LibreCat-ID: 5441
Isidor, R, C Schwens, F Hornung, and Rüdiger Kabst. “The Impact of Structural and Attitudinal Antecedents on the Instability of International Joint Ventures: The Mediating Role of Asymmetrical Changes in Commitment.” International Business Review (IBR)., 2018.
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2018 | Journal Article | LibreCat-ID: 5448
Klonek, F, R Isidor, and S Kauffeld. “Different Stages of Entrepreneurship: Lessons From the Transtheoretical Model of Change. .” Journal of Change Management., 2018.
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