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704 Publications


2018 | Journal Article | LibreCat-ID: 41340
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
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2018 | Book Chapter | LibreCat-ID: 4946
Personalwirtschaft
S. Eisele, M. Schneider, in: G. Engels, G. Maier, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, 2018, pp. 1–20.
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2018 | Book Chapter | LibreCat-ID: 4928
Digitalization of Production, Human Capital, and Organizational Capital
M. Schneider, in: C. Harteis (Ed.), The Impact of Digitalization in the Workplace, 2018, pp. 39--52.
LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 45731
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
LibreCat | DOI
 

2018 | Conference Paper | LibreCat-ID: 45745
Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2018 | Conference Paper | LibreCat-ID: 45744
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2017 | Journal Article | LibreCat-ID: 24378
Wer hat hier das Sagen?
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 20–23.
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2017 | Journal Article | LibreCat-ID: 24379
Nordeuropa hat´s nicht nötig
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 24–25.
LibreCat
 

2017 | Journal Article | LibreCat-ID: 24380
Cranet Survey 2015/2016 - Stand der HR-Digitalisierung.
H. Rauterberg, B. Krebs, Personalführung 5 (2017) 28–33.
LibreCat
 

2017 | Journal Article | LibreCat-ID: 3307 LibreCat | Files available | DOI
 

2017 | Conference Paper | LibreCat-ID: 3537
How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.
LibreCat
 

2017 | Conference Paper | LibreCat-ID: 115
Certification Matters for Service Markets
M.-C. Jakobs, J. Krämer, D. van Straaten, T. Lettmann, in: T.P. Marcelo De Barros, Janusz Klink,Tadeus Uhl (Ed.), The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION), 2017, pp. 7–12.
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2017 | Book Chapter | LibreCat-ID: 21130
Managementpraktiken in KMU
K. Thommes, in: D. Müller (Ed.), Controlling Für Kleine Und Mittlere Unternehmen, 2nd ed., De Gruyter, Berlin, Boston, 2017, pp. 367–392.
LibreCat | DOI
 

2017 | Conference Paper | LibreCat-ID: 20493 LibreCat
 

2017 | Dissertation | LibreCat-ID: 4674
The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field
A. Rose, The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field, Universität Paderborn, 2017.
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2017 | Journal Article | LibreCat-ID: 4836
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.
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2017 | Journal Article | LibreCat-ID: 4837
The customer value proposition: evolution, development, and application in marketing
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Business service outsourcing in manufacturing firms: an event study
A. Eggert, E. Boehm, C. Cramer, Journal of Service Management (2017) 476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Service transition: A viable option for manufacturing companies with deteriorating financial performance?
E. Boehm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management (2017) 101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Kundenwert
S. Helm, B. Günter, A. Eggert, eds., Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017.
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