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704 Publications


2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, et al. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science, vol. 46, no. 6, Springer Science and Business Media LLC, 2018, pp. 1133–47, doi:10.1007/s11747-018-0600-y.
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2018 | Book Chapter | LibreCat-ID: 4946
Eisele, Simon, and Martin Schneider. “ Personalwirtschaft.” Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, edited by Gregor Engels et al., 2018, pp. 1–20.
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2018 | Book Chapter | LibreCat-ID: 4928
Schneider, Martin. “Digitalization of Production, Human Capital, and Organizational Capital.” The Impact of Digitalization in the Workplace, edited by Christian Harteis, 2018, pp. 39--52, doi:https://doi.org/10.1007/978-3-319-63257-5_4.
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2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research, vol. 2, no. 2, 2018, pp. 22–35, doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2018 | Conference Paper | LibreCat-ID: 45744
Eggert, A., et al. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2017 | Journal Article | LibreCat-ID: 24378
Krebs, Benjamin, et al. “Wer Hat Hier Das Sagen?” Personalmagazin, vol. 2, 2017, pp. 20–23.
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2017 | Journal Article | LibreCat-ID: 24379
Krebs, Benjamin, et al. “Nordeuropa Hat´s Nicht Nötig.” Personalmagazin, vol. 2, 2017, pp. 24–25.
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2017 | Journal Article | LibreCat-ID: 24380
Rauterberg, Hannah, and Benjamin Krebs. “Cranet Survey 2015/2016 - Stand Der HR-Digitalisierung.” Personalführung, vol. 5, 2017, pp. 28–33.
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2017 | Journal Article | LibreCat-ID: 3307
Frick, Bernd, and Daniel Kaimann. “The Impact of Customer Reviews and Advertisement Efforts on the Performance of Experience Goods in Electronic Markets.” Applied Economics Letters, vol. 24, no. 17, Taylor & Francis, 2017, pp. 1237–40, doi:10.1080/13504851.2016.1270399.
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2017 | Conference Paper | LibreCat-ID: 3537
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.” Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Conference Paper | LibreCat-ID: 115
Jakobs, Marie-Christine, et al. “Certification Matters for Service Markets.” The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION), edited by Thomas Prinz Marcelo De Barros, Janusz Klink,Tadeus Uhl, 2017, pp. 7–12.
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2017 | Book Chapter | LibreCat-ID: 21130
Thommes, Kirsten. “Managementpraktiken in KMU.” Controlling Für Kleine Und Mittlere Unternehmen, edited by David Müller, 2nd ed., De Gruyter, 2017, pp. 367–92, doi:10.1515/9783110517163-015.
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2017 | Conference Paper | LibreCat-ID: 20493
Krebs, Benjamin Philipp. Talent Management and Workforce Performance: The Too-Much-Potential-Talent-Effect. . 2017.
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2017 | Dissertation | LibreCat-ID: 4674
Rose, Anica. The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn, 2017.
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2017 | Journal Article | LibreCat-ID: 4836
Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, 2017, pp. 42--55.
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2017 | Journal Article | LibreCat-ID: 4837
Payne, Adrian, et al. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” Journal of the Academy of Marketing Science, no. 4, 2017, pp. 467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Eggert, Andreas, et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management, no. 3, 2017, pp. 476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Boehm, Eva, et al. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, 2017, pp. 101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Helm, Sabrina, et al., editors. Kundenwert. Springer Fachmedien Wiesbaden, 2017, doi:10.1007/978-3-658-10920-2.
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