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706 Publications
2017 | Conference Paper | LibreCat-ID: 45746
Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift Purchases. 2017 Winter AMA Conference Proceedings, Orlando. 2017 Winter AMA Conference Proceedings, Orlando.
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2016 | Bachelorsthesis | LibreCat-ID: 3308
Breuer, R. (2016). Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn.
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2016 | Mastersthesis | LibreCat-ID: 3311
Amedick, M. (2016). Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn.
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2016 | Journal Article | LibreCat-ID: 3318
Melnikov, V., Hüllermeier, E., Kaimann, D., Frick, B., & Gupta, Pritha . (2016). Pairwise versus Pointwise Ranking: A Case Study. Schedae Informaticae, 25. https://doi.org/10.4467/20838476si.16.006.6187
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| DOI
2016 | Journal Article | LibreCat-ID: 5700
Voss, C., Perks, H., Sousa, R., Witell, L., & Wünderlich, N. (2016). Reflections on Context in Service Research. Journal of Service Management, 27(1), 30–36.
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2016 | Journal Article | LibreCat-ID: 5775
Li, X., & Peeters, R. (2016). “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” . “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” .
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| Files available
2016 | Journal Article | LibreCat-ID: 4839
Steiner, M., Eggert, A., Ulaga, W., & Backhaus, K. (2016). Do customized service packages impede value capture in industrial markets? Journal of the Academy of Marketing Science, (2), 151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm, E., Backhaus, C., Eggert, A., & Cummins, T. (2016). Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation, (1–2), 128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner, M., Wiegand, N., Eggert, A., & Backhaus, K. (2016). Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing, (2), 276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner, S. M., & Eggert, A. (2016). Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management, 27--36.
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2016 | Journal Article | LibreCat-ID: 4870
Fahr, R. (2016). Verantwortung macht Sinn: Corporate Social Responsibility. Personnel Quarterly Vol. 4.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch, S., & Wünderlich, N. (2016). Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of Business Research, 69(7), 2424--2431.
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2016 | Journal Article | LibreCat-ID: 4967
Born, M., Akkerman, A., & Thommes, K. (2016). Peer influence on protest participation: Communication and trust between co-workers as inhibitors or facilitators of mobilization. Social Science Research, 58--72.
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2016 | Conference Paper | LibreCat-ID: 4988
Thommes, K., & Oertel, S. (2016). Elements of Organizational Identity and the Role of a Firm’s History. In Academy of Management Proceedings (p. 13754).
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2016 | Conference Paper | LibreCat-ID: 4989
Thommes, K. (2016). Entrepreneurial activity-The impact of childhood. In Academy of Management Proceedings (p. 13740).
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff, L., & Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science, 44(1), 88–107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer, C., Böhm, E., & Eggert, A. (2016). The Service Award Paradox. In Proceedings of the 45th European Marketing Academy (EMAC) Conference.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer, C., Böhm, E., & Eggert, A. (2016). Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In 2016 AMA Winter Marketing Educators’ Conference Proceeding.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm, E., Backhaus, C., Eggert, A., & Pitsis, T. (2016). Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In 2016 AMA Winter Marketing Educators’ Conference Proceedings.
LibreCat
2016 | Journal Article | LibreCat-ID: 5151
Oertel, S., Thommes, K., & Walgenbach, P. (2016). Shadows of the past: The effect of communist heritage on employee consultation. ILR Review, 69(3), 683–713.
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