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704 Publications
2016 | Conference Paper | LibreCat-ID: 46683
Cramer, C., Eva Böhm, and A. Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side (Ausgezeichnet Mit Best Paper Award).” In 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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2016 | Conference Paper | LibreCat-ID: 46681
Eggert, A., Eva Böhm, and C. Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” In International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award), 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46682
Cramer, C., Eva Böhm, and A. Eggert. “The Service Award Paradox.” In 45rd EMAC Annual Conference, Oslo, 2016.
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2016 | Journal Article | LibreCat-ID: 46663
Böhm, Eva, C. Backhaus, A. Eggert, and T. Cummins. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, (Ausgezeichnet Mit Best Paper Award) 3, no. 1–2 (2016): 128–49.
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2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld, I., Eva Böhm, and L. Feider. “Retourenmanagement zur Steigerung des Kundenwerts.” In Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, edited by B. Günther, S. Helm, and A. Eggert, 2nd ed., 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, Andreas Eggert, and Christoph Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management 60, no. 1 (2016): 101–11. https://doi.org/10.1016/j.indmarman.2016.04.007.
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| DOI
2016 | Journal Article | LibreCat-ID: 4929
Backes-Gellner, Uschi, Marlies Kluike, Kerstin Pull, Martin Schneider, and Silvia Teuber. “Human Resource Management and Radical Innovation: A Fuzzy-Set QCA of US Multinationals in Germany, Switzerland, and the UK.” Journal of Business Economics, no. 7 (2016): 751--772.
LibreCat
2016 | Journal Article | LibreCat-ID: 47990
Alewell, Dorothea, Katrin Bähring, and Kirsten Thommes. “Die Wirkungen Des Outsourcings von Personalfunktionen – Ein Überblick Über Verschiedene Theoretische Ansätze Und Entwicklung Eines Umfassenden Wirkungssets/ Effects of the Outsourcing of Personnel Functions – an Overview of Several Theoretical Approaches and Development of a Comprehensive Set of Effects.” Arbeit 16, no. 4 (2016): 282–95. https://doi.org/10.1515/arbeit-2007-0404.
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| DOI
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science 44, no. 1 (2016): 88–107. https://doi.org/10.1007/s11747-014-0405-6.
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| DOI
2016 | Conference Paper | LibreCat-ID: 45747
Witte, C., Lena Steinhoff, and A. Eggert. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” In Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
2016 | Working Paper | LibreCat-ID: 45754
Steinhoff, Lena, E. Fang, R. W. Palmatier, and K. Wang. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.
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| Files available
2015 | Mastersthesis | LibreCat-ID: 3309
Fanasch, Patrizia. Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn, 2015.
LibreCat
2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok, Gregor Paul. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 288
Cox, Joe, and Daniel Kaimann. “How Do Reviews from Professional Critics Interact with Other Signals of Product Quality? Evidence from the Video Game Industry.” Journal of Consumer Behaviour 14, no. 6 (2015): 366–77. https://doi.org/10.1002/cb.1553.
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| Files available
| DOI
2015 | Working Paper | LibreCat-ID: 21131
Grund, Christian, and Kirsten Thommes. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation, 2015.
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2015 | Working Paper | LibreCat-ID: 21132
Grund, Christian, Christine Harbring, and Kirsten Thommes. Cooperation in Diverse Teams: The Role of Temporary Group Membership, 2015.
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2015 | Journal Article | LibreCat-ID: 228
Fahr, Rene, and Behnud Mir Djawadi. “‘…and They Are Really Lying’: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.” Journal of Economic Psychology, 2015, 48–59. https://doi.org/10.1016/j.joep.2015.03.002.
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| Files available
| DOI
2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A, L Steinhoff, and C Witte. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C, E Böhm, and A Eggert. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7724
Feider, L, I Garnefeld, and E Böhm. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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