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704 Publications
2014 | Book Chapter | LibreCat-ID: 45735
Eggert A, Garnefeld I, Steinhoff L. How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs? In: Geyer-Schulz A, Meyer-Waarden L, eds. Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1). KIT Scientific Publishing; 2014:31-36. doi:10.5445/KSP/1000038784/04
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| DOI
2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff L, Palmatier RW. Three Perspectives for Making Loyalty Programs More Effective. In: Geyer-Schulz A, Meyer-Waarden L, eds. Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1). KIT Scientific Publishing; 2014:147-152. doi:10.5445/KSP/1000038784/16
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| DOI
2014 | Working Paper | LibreCat-ID: 45755
Henderson CM, Steinhoff L, Palmatier RW. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.; 2014:14-121.
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| Files available
2013 | Conference Abstract | LibreCat-ID: 21133
Oertel S, Thommes K, Walgenbach P. Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations. In: Atinc G, ed. Academy of Management Annual Meeting Proceedings. ; 2013. doi:10.5465/ambpp.2013.11642abstract
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| DOI
2013 | Conference Paper | LibreCat-ID: 7732
Eggert A, Thiesbrummel C, Deutscher C. Can service innovations substitute or complement product innovations? The case of German industrial firms. In: Proceedings of the 20th International Product Development Management Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert A, Ulaga W, Steiner M, Backhaus K. Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: Roceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
Posner T, Garnefeld I, Eggert A. Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
Eggert A, Thiesbrummel C, Deutscher C. Exploring differential effects of product and service innovations on industrial firms’ financial performance. In: 2013 AMA Winter Marketing Educators’ Proceedings. ; 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 5715
Wünderlich N, Wangenheim FV, Bitner MJ. High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services. Journal of Service Research. 2013;16(1):3-20.
LibreCat
2013 | Journal Article | LibreCat-ID: 6101
Kabst R, Wehner MC. Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten. PERSONALquartely. 2013;65(4):34-39.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6147
Weber P, Kabst R. Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung. In: Hill H, ed. Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele. Baden-Baden: Nomos; 2013:145-152.
LibreCat
2013 | Conference Paper | LibreCat-ID: 6271
Weber H, Wehner M, Kabst R. Institutional Determinants of Work-Family Practices: An International Comparative Examination. . In: ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 6272
Golubovic S, Wehner M, Baum M, Kabst R. HR-Praktiken und Innovation: Wie können Wissens- und Technologievorsprünge im Unternehmen generiert werden? In: ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 6274
Isidor R, Wehner M, Li C, Kabst R. Institutional Pressures and Interorganizational Imitation: A Quasilongitudinal Analyses of Temporary Work in the UK and Germany. In: ; 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 480
Frick B, Simmons R. The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley. Journal of Business Economics. 2013;83(2):101-119. doi:10.1007/s11573-013-0652-x
LibreCat
| Files available
| DOI
2013 | Journal Article | LibreCat-ID: 4851
Garnefeld I, Eggert A, Helm SV, Tax SS. Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing. 2013;(4):17--32.
LibreCat
2013 | Journal Article | LibreCat-ID: 4852
Haas A, Eggert A, Terho H, Ulaga W. Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt. Marketing Review St Gallen. 2013;(4):64--73.
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