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704 Publications


2014 | Book Chapter | LibreCat-ID: 45735
How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?
A. Eggert, I. Garnefeld, L. Steinhoff, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 31–36.
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45736
Three Perspectives for Making Loyalty Programs More Effective
L. Steinhoff, R.W. Palmatier, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 147–152.
LibreCat | DOI
 

2014 | Working Paper | LibreCat-ID: 45755
Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.
C.M. Henderson, L. Steinhoff, R.W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series., 2014.
LibreCat | Files available
 

2013 | Conference Abstract | LibreCat-ID: 21133
Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations
S. Oertel, K. Thommes, P. Walgenbach, in: G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings, 2013.
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 7732
Can service innovations substitute or complement product innovations? The case of German industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7733
Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7735
How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7736
Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7737
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7738
Exploring differential effects of product and service innovations on industrial firms’ financial performance
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
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2013 | Journal Article | LibreCat-ID: 5715
High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.
N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 6101
Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten
R. Kabst, M.C. Wehner, PERSONALquartely 65 (2013) 34–39.
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2013 | Book Chapter | LibreCat-ID: 6147
Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung
P. Weber, R. Kabst, in: H. Hill (Ed.), Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, Nomos, Baden-Baden, 2013, pp. 145–152.
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2013 | Conference Paper | LibreCat-ID: 6271 LibreCat
 

2013 | Conference Paper | LibreCat-ID: 6272 LibreCat
 

2013 | Conference Paper | LibreCat-ID: 6274 LibreCat
 

2013 | Journal Article | LibreCat-ID: 480
The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley
B. Frick, R. Simmons, Journal of Business Economics 83 (2013) 101–119.
LibreCat | Files available | DOI
 

2013 | Journal Article | LibreCat-ID: 4851
Growing existing customers' revenue streams through customer referral programs
I. Garnefeld, A. Eggert, S.V. Helm, S.S. Tax, Journal of Marketing (2013) 17--32.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 4852
Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt
A. Haas, A. Eggert, H. Terho, W. Ulaga, Marketing Review St. Gallen (2013) 64--73.
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