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553 Publications


2009 | Conference Paper | LibreCat-ID: 7866
Can Successful Customer Acquisition Hurt the Existing Customer Base?
D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?
A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?
I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Who Owns the Customer? Exploring Customer Loyalty in a Channel Context
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Book | LibreCat-ID: 5721
Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings
N. Wünderlich, Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings, 1st ed., Springer Gabler, Wiesbaden, 2009.
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2009 | Misc | LibreCat-ID: 6114
Vorteil Interim Management
R. Kabst, W. Thost, R. Isidor, Vorteil Interim Management, 2009.
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2009 | Misc | LibreCat-ID: 6115
Was zeichnet den erfolgreichen Interim Manager aus?
R. Kabst, R. Isidor, W. Thost, H. Linné, Was Zeichnet Den Erfolgreichen Interim Manager Aus?, 2009.
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2009 | Misc | LibreCat-ID: 6116
Manager auf Zeit: Ignoriert oder akzeptiert?
R. Kabst, R. Isidor, W. Thost, R. Nagel, Manager Auf Zeit: Ignoriert Oder Akzeptiert?, 2009.
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2009 | Misc | LibreCat-ID: 6117
International Fachkräfte gewinnen
R. Kabst, S. Salow, M. Baum, International Fachkräfte Gewinnen, 2009.
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2009 | Misc | LibreCat-ID: 6118
Editorial: Motivieren trotz Krise
R. Kabst, Editorial: Motivieren Trotz Krise, 2009.
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2009 | Misc | LibreCat-ID: 6119
Editorial: Zukunft sichern
R. Kabst, Editorial: Zukunft Sichern, 2009.
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2009 | Book | LibreCat-ID: 6137
International komparatives Personalmanagement: Evidenz, Methodik & Klassiker des "Cranfield Projects on International Human Resource Management"
R. Kabst, A. Giardini, M.C. Wehner, International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management,” München/Mehring, 2009.
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2009 | Book Chapter | LibreCat-ID: 6160
Ausgewählte Stichwörter zum internationalen Personalmanagement
R. Kabst, A. Giardini, in: C. Scholz (Ed.), Vahlens Großes Personal Lexikon, München/Mehring, 2009.
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2009 | Book Chapter | LibreCat-ID: 6161
Das Cranfield Project on International Strategic Human Resource Management: Eine Einführung
R. Kabst, A. Giardini, M.C. Wehner, in: R. Kabst (Ed.), International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management,” München/Mehring, 2009, pp. 5–10.
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2009 | Book Chapter | LibreCat-ID: 6162
Das Lernverhalten früh internationalisierender Unternehmen: ein konzeptioneller Analyserahmen.
C. Schwens, R. Kabst, in: R. Moser (Ed.), Internationale Unternehmensführung - Entscheidungsfelder Und Politische Aspekte. , Deutscher Universität-Verlag, Wiesbaden, 2009, pp. 101–112.
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2009 | Book Chapter | LibreCat-ID: 6163
Die deutsche Cranet-Erhebung 2005: Empirische Befunde und Ergebnisbericht
R. Kabst, A. Giardini, in: R. Kabst (Ed.), International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management,” München/Mehring, 2009, pp. 11–57.
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2009 | Conference Paper | LibreCat-ID: 6328 LibreCat
 
 

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