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553 Publications


2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger D, Garnefeld I, Eggert A. Can Successful Customer Acquisition Hurt the Existing Customer Base? In: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert A, Ulaga W. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In: Proceedings of the 4th International Conference on Business Market Management. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: Proceedings of the 2009 AMA Winter Educators’ Proceedings. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
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2009 | Book | LibreCat-ID: 5721
Wünderlich N. Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings. 1st ed. Wiesbaden: Springer Gabler; 2009.
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2009 | Misc | LibreCat-ID: 6114
Kabst R, Thost W, Isidor R. Vorteil Interim Management. Vol 2.; 2009:20-22.
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2009 | Misc | LibreCat-ID: 6115
Kabst R, Isidor R, Thost W, Linné H. Was Zeichnet Den Erfolgreichen Interim Manager Aus? Vol 3.; 2009:23-25.
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2009 | Misc | LibreCat-ID: 6116
Kabst R, Isidor R, Thost W, Nagel R. Manager Auf Zeit: Ignoriert Oder Akzeptiert? Vol 6.; 2009:3-6.
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2009 | Misc | LibreCat-ID: 6117
Kabst R, Salow S, Baum M. International Fachkräfte Gewinnen. Vol 4.; 2009:21-23.
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2009 | Misc | LibreCat-ID: 6118
Kabst R. Editorial: Motivieren Trotz Krise. Vol 6.; 2009.
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2009 | Misc | LibreCat-ID: 6119
Kabst R. Editorial: Zukunft Sichern. Vol 3.; 2009.
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2009 | Book | LibreCat-ID: 6137
Kabst R, Giardini A, Wehner MC. International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management.” München/Mehring; 2009.
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2009 | Book Chapter | LibreCat-ID: 6160
Kabst R, Giardini A. Ausgewählte Stichwörter zum internationalen Personalmanagement. In: Scholz C, ed. Vahlens Großes Personal Lexikon. München/Mehring; 2009.
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2009 | Book Chapter | LibreCat-ID: 6161
Kabst R, Giardini A, Wehner MC. Das Cranfield Project on International Strategic Human Resource Management: Eine Einführung. In: Kabst R, ed. International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management.” München/Mehring; 2009:5-10.
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2009 | Book Chapter | LibreCat-ID: 6162
Schwens C, Kabst R. Das Lernverhalten früh internationalisierender Unternehmen: ein konzeptioneller Analyserahmen. . In: Moser R, ed. Internationale Unternehmensführung - Entscheidungsfelder Und Politische Aspekte. . Wiesbaden: Deutscher Universität-Verlag; 2009:101-112.
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2009 | Book Chapter | LibreCat-ID: 6163
Kabst R, Giardini A. Die deutsche Cranet-Erhebung 2005: Empirische Befunde und Ergebnisbericht. In: Kabst R, ed. International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management.” München/Mehring; 2009:11-57.
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2009 | Conference Paper | LibreCat-ID: 6328
Baum M, Schwens C, Kabst R. A typology of international new ventures: Empirical evidence from high technology industries. In: ; 2009.
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2009 | Conference Paper | LibreCat-ID: 6329
Zapkau FB, Steinmetz H, Schwens C, Kabst R. Determinanten der Gründungsintention – Eine empirische Analyse unter Einbeziehung der Theory of Planned Behaviour [Determinants of the founding intention – An empirical analysis based on the theory of planned behavior]. In: ; 2009.
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