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553 Publications


2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D., et al. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A., and W. Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” Proceedings of the 4th International Conference on Business Market Management, 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I., et al. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I., et al. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A., et al. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Book | LibreCat-ID: 5721
Wünderlich, Nancy. Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings. 1st ed., Springer Gabler, 2009.
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2009 | Misc | LibreCat-ID: 6114
Kabst, Rüdiger, et al. Vorteil Interim Management. Vol. 2, 2009, pp. 20–22.
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2009 | Misc | LibreCat-ID: 6115
Kabst, Rüdiger, et al. Was Zeichnet Den Erfolgreichen Interim Manager Aus? Vol. 3, 2009, pp. 23–25.
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2009 | Misc | LibreCat-ID: 6116
Kabst, Rüdiger, et al. Manager Auf Zeit: Ignoriert Oder Akzeptiert? Vol. 6, 2009, pp. 3–6.
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2009 | Misc | LibreCat-ID: 6117
Kabst, Rüdiger, et al. International Fachkräfte Gewinnen. Vol. 4, 2009, pp. 21–23.
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2009 | Misc | LibreCat-ID: 6118
Kabst, Rüdiger. Editorial: Motivieren Trotz Krise. Vol. 6, 2009.
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2009 | Misc | LibreCat-ID: 6119
Kabst, Rüdiger. Editorial: Zukunft Sichern. Vol. 3, 2009.
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2009 | Book | LibreCat-ID: 6137
Kabst, Rüdiger, et al. International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management.” 2009.
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2009 | Book Chapter | LibreCat-ID: 6160
Kabst, Rüdiger, and A. Giardini. “Ausgewählte Stichwörter Zum Internationalen Personalmanagement.” Vahlens Großes Personal Lexikon, edited by C Scholz, 2009.
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2009 | Book Chapter | LibreCat-ID: 6161
Kabst, Rüdiger, et al. “Das Cranfield Project on International Strategic Human Resource Management: Eine Einführung.” International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management,” edited by Rüdiger Kabst, 2009, pp. 5–10.
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2009 | Book Chapter | LibreCat-ID: 6162
Schwens, C., and Rüdiger Kabst. “Das Lernverhalten Früh Internationalisierender Unternehmen: Ein Konzeptioneller Analyserahmen. .” Internationale Unternehmensführung - Entscheidungsfelder Und Politische Aspekte. , edited by R Moser, Deutscher Universität-Verlag, 2009, pp. 101–12.
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2009 | Book Chapter | LibreCat-ID: 6163
Kabst, Rüdiger, and A. Giardini. “Die Deutsche Cranet-Erhebung 2005: Empirische Befunde Und Ergebnisbericht.” International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management,” edited by Rüdiger Kabst, 2009, pp. 11–57.
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2009 | Conference Paper | LibreCat-ID: 6328
Baum, M., et al. A Typology of International New Ventures: Empirical Evidence from High Technology Industries. 2009.
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2009 | Conference Paper | LibreCat-ID: 6329
Zapkau, F. B., et al. Determinanten Der Gründungsintention – Eine Empirische Analyse Unter Einbeziehung Der Theory of Planned Behaviour [Determinants of the Founding Intention – An Empirical Analysis Based on the Theory of Planned Behavior]. 2009.
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