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704 Publications
2013 | Journal Article | LibreCat-ID: 5478
Baum, M, and Rüdiger Kabst. “How to Attract Applicants in the Atlantic versus the Asia-Pacific Region? A Cross-National Analysis on China, India, Germany, and Hungary.” Journal of World Business (JWB). 48, no. 2 (2013): 175–85.
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2013 | Journal Article | LibreCat-ID: 5484
Haus, I, Holger Steinmetz, R Isidor, and Rüdiger Kabst. “Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model.” International Journal of Gender and Entrepreneurship (IJGE) 5, no. 2 (2013): 130–56.
LibreCat
2013 | Journal Article | LibreCat-ID: 5489
Steinmetz, Holger. “Analyzing Observed Composite Differences across Groups: Is Partial Measurement Invariance Enough?” European Journal of Research Methods for the Behavioral and Social Sciences. 9, no. 1 (2013): 1–12.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld, I., Eva Münkhoff, and K. Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff, Eva, I. Garnefeld, and A. Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Book | LibreCat-ID: 46643
Münkhoff, Eva. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Wiesbaden: Springer Gabler, 2013. https://doi.org/10.1007/978-3-658-02122-1.
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| DOI
2013 | Book Chapter | LibreCat-ID: 4944
Schneider, Martin. “‘Gung Ho’: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. .” In Macht und Employment Relations , edited by Renate Ortlieb Heiko Hoßfeld, 2013.
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| Files available
2013 | Journal Article | LibreCat-ID: 45734
Garnefeld, I., and Lena Steinhoff. “Primacy versus Recency Effects in Extended Service Encounters.” Journal of Service Management 24, no. 1 (2013): 64–81. http://dx.doi.org/10.1108/09564231311304198.
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| DOI
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
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| Files available
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A, I Garnefeld, and L Steinhoff. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I, E Münkhoff, and A Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A, M Steiner, W Ulaga, and K Backhaus. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” In Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T, and A Eggert. “Dispersion of Market Activities: A Configurational Approach.” In Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A, E Münkhoff, and C Thiesbrummel. “Growing with Industrial Services - A Configurational Approach.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A, I Garnefeld, and L Steinhoff. “Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I, S Helm, A Eggert, and S Tax. “Growing Existing Customers’ Profitability with Customer Referral Programs.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, Florian v Wangenheim, and Nancy Wünderlich. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing 88, no. 3 (2012): 356–66.
LibreCat
2012 | Journal Article | LibreCat-ID: 5717
Schumann, Jan H, Nancy Wünderlich, and Marcus S Zimmer. “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.” Schmalenbach Business Review 64, no. 2 (2012): 141–65.
LibreCat
2012 | Journal Article | LibreCat-ID: 5718
Schumann, Jan H, Nancy Wünderlich, and Florian Wangenheim. “Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.” Technovation 32, no. 2 (2012): 133–43.
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