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704 Publications
2012 | Journal Article | LibreCat-ID: 4854
Terho, Harri, Alexander Haas, Andreas Eggert, and Wolfgang Ulaga. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1 (2012): 174--185.
LibreCat
2012 | Journal Article | LibreCat-ID: 5494
Baum, M, L Gsell, and Rüdiger Kabst. “Determinanten Des Employer Branding in Deutschen Unternehmen: Ein Neoinstitutionalistischer Erklärungsansatz.” Die Betriebswirtschaft (ZfB). 72, no. 3 (2012): 235–53.
LibreCat
2012 | Journal Article | LibreCat-ID: 5496
Baum, M, and Rüdiger Kabst. “ Die Wirkung von Informellen Und Internetbasierten Rekrutierungskanälen Auf Den Rekrutierungserfolg: Eine Empirische Analyse in Kleinen Und Mittleren Unternehmen.” Zeitschrift Für Betriebswirtschaft (ZfB). 3 (2012): 117–42.
LibreCat
2012 | Journal Article | LibreCat-ID: 5497
Maekelburger, B, C Schwens, and Rüdiger Kabst. “Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards.” Journal of International Business Studies (JIBS). 42, no. 5 (2012): 458–76.
LibreCat
2012 | Journal Article | LibreCat-ID: 5498
Eberz, L M, M Baum, and Rüdiger Kabst. “Der Einfluss von Rekrutiererverhaltensweisen Auf Den Bewerber: Ein Mediierter Prozess.” Zeitschrift Für Personalforschung (ZfP). 26, no. 1 (2012): 5–29.
LibreCat
2012 | Journal Article | LibreCat-ID: 5508
Wehner, M C, Rüdiger Kabst, M Meifert, and L M Cunz. “Der Personalverantwortliche Als Strategischer Partner: Persönliche Einstellung Oder Subjektive Norm?” Zeitschrift Für Betriebswirtschaft (ZfB). 82, no. 9 (2012): 913–33.
LibreCat
2012 | Journal Article | LibreCat-ID: 5510
Strohmeier, S, and Rüdiger Kabst. “Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.” International Journal of Business Information Systems (IJBIS). 9, no. 3 (2012): 328–42.
LibreCat
2012 | Journal Article | LibreCat-ID: 5512
Frese, M, A Bausch, P Schmidt, A Rauch, and Rüdiger Kabst. “Evidence-Based Entrepreneurship (EBE): Cumulative Science, Action Principles, and Bridging the Gap between Science and Practice.” Foundations and Trends in Entrepreneurship. 8, no. 1 (2012): 1–62.
LibreCat
2012 | Journal Article | LibreCat-ID: 5515
Wehner, M C, A Giardini, and Rüdiger Kabst. “Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.” Human Resource Management. 51, no. 4 (2012): 601–23.
LibreCat
2012 | Journal Article | LibreCat-ID: 5516
Eiche, J, C Schwens, and Rüdiger Kabst. “Greenfield Investment versus Akquisition: Der Moderierende Einfluss Wahrgenommener Institutioneller Unsicherheit Bei Der Internationalisierung von KMU. .” Zeitschrift Für Betriebswirtschaft (ZfB). 82, no. 3 (2012): 143–65.
LibreCat
2012 | Journal Article | LibreCat-ID: 5518
Isidor, R, C Schwens, Rüdiger Kabst, and F Hornung. “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.” Zeitschrift Für Betriebswirtschaft (ZfB). 82, no. 5 (2012): 539–83.
LibreCat
2012 | Journal Article | LibreCat-ID: 5519
Steinmetz, Holger, R Isidor, and N Bäuerle. “Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.” Survey Research Methods 6, no. 1 (2012): 61–75.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., Eva Münkhoff, and A. Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” In 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45750
Eggert, A., I. Garnefeld, and Lena Steinhoff. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., I. Garnefeld, and Lena Steinhoff. “Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
Terho, H, A Haas, A Eggert, and W Ulaga. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” In 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K, J Hogreve, and A Eggert. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I, S Helm, A Eggert, and S Tax. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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