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536 Publications


2018 | Journal Article | LibreCat-ID: 4834
Eggert A, Ulaga W, Frow P, Payne A. Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management. 2018:80--90.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer A. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn; 2018.
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2018 | Journal Article | LibreCat-ID: 5434
Li C, Dau LA, Kabst R. The more the merrier? Immigrant share and entrepreneurial activities. . Entrepreneurship Theory and Practice . 2018.
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2018 | Journal Article | LibreCat-ID: 5439
Schneid M, Isidor R, Steinmetz H, Kabst R. Age Diversity and team outcomes: A quantitative review. . Journal of Managerial Psychology. 2018.
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2018 | Journal Article | LibreCat-ID: 5441
Isidor R, Schwens C, Hornung F, Kabst R. The Impact of Structural and Attitudinal Antecedents on the Instability of International Joint Ventures: The Mediating Role of Asymmetrical Changes in Commitment. International Business Review (IBR). 2018.
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2017 | Journal Article | LibreCat-ID: 3307
Frick B, Kaimann D. The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets. Applied Economics Letters. 2017;24(17):1237-1240. doi:10.1080/13504851.2016.1270399
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2017 | Journal Article | LibreCat-ID: 4836
Terho H, Eggert A, Ulaga W, Haas A, Boehm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017:42--55.
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2017 | Journal Article | LibreCat-ID: 4932
Schneider M, Flore J. Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity. The International Journal of Human Resource Management. 2017:1-17. doi:10.1080/09585192.2017.1308413
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2017 | Journal Article | LibreCat-ID: 4949
Larivière B, Bowen D, Andreassen TW, et al. “Service Encounter 2.0”: An investigation into the roles of technology, employees and customers. Journal of Business Research. 2017;(79):238--246.
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2017 | Conference Paper | LibreCat-ID: 4956
Teßmer I, Olsson M, Gustafsson A, Wünderlich N. How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 4987
Klabuhn J, Thommes K. Age diversity and its effects on team performance. In: Academy of Management Proceedings. ; 2017:15119.
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2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld I, Boehm E, Feider L. Retourenmanagement zur Steigerung des Kundenwerts. In: Kundenwert. ; 2017:599--624.
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2017 | Journal Article | LibreCat-ID: 4837
Payne A, Frow P, Eggert A. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science. 2017;(4):467--489.
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2017 | Journal Article | LibreCat-ID: 4926
Radermacher K, Schneider M. Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding. . PERSONALquaterly. 2017:10-16.
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2017 | Journal Article | LibreCat-ID: 4933
Wangenheim F v, Wünderlich NV, Schumann JH. Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research. 2017;(79):181--188.
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2017 | Conference Paper | LibreCat-ID: 5328
Larivière B, Bowen D, Andreassen TW, et al. Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. In: Proceedings of QUIS 2017. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. 2017.
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2017 | Journal Article | LibreCat-ID: 1062
Frick B, Gergaud O, Winter P. The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry. Gastronomy and Tourism. 2017;2(4):259-271(13). doi:10.3727/216929717X15046207899410
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2017 | Conference Paper | LibreCat-ID: 3537
Rötzmeier-Keuper J, Wünderlich N. How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica H, Teßmer I, Wünderlich N. Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In: Proceedings of the 2017 Winter Marketing Educators’ Conference. ; 2017.
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