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704 Publications


2016 | Working Paper | LibreCat-ID: 45754
Steinhoff, Lena, et al. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
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2015 | Mastersthesis | LibreCat-ID: 3309
Fanasch, Patrizia. Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn, 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok, Gregor Paul. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
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2015 | Journal Article | LibreCat-ID: 288
Cox, Joe, and Daniel Kaimann. “How Do Reviews from Professional Critics Interact with Other Signals of Product Quality? Evidence from the Video Game Industry.” Journal of Consumer Behaviour, vol. 14, no. 6, Wiley Online Library, 2015, pp. 366–77, doi:10.1002/cb.1553.
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2015 | Working Paper | LibreCat-ID: 21131
Grund, Christian, and Kirsten Thommes. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.
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2015 | Working Paper | LibreCat-ID: 21132
Grund, Christian, et al. Cooperation in Diverse Teams: The Role of Temporary Group Membership. 2015.
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2015 | Journal Article | LibreCat-ID: 228
Fahr, Rene, and Behnud Mir Djawadi. “‘…and They Are Really Lying’: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.” Journal of Economic Psychology, Elsevier, 2015, pp. 48–59, doi:10.1016/j.joep.2015.03.002.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., et al. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, et al. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 442–47.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, et al. “Conducting Service Research That Matters.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 425–29.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, et al. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly, vol. 39, no. 1, MIS RC, 2015, pp. 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, et al. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters, vol. 26, no. 2, Springer, 2015, pp. 127–39.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert, Andreas, et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research, vol. 18, no. 2, 2015, pp. 210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho, Harri, et al. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, pp. 12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, pp. 173--183.
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2015 | Journal Article | LibreCat-ID: 4871
Djawadi, Behnud Mir, and René Fahr. “‘...And They Are Really Lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.’” Journal of Economic Psychology, vol. 48, 2015, pp. 48–59.
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2015 | Book Chapter | LibreCat-ID: 4943
Eggert, Andreas, et al. “Wertbasiertes Verkaufen Auf Industriegütermärkten.” Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, 2015, pp. 483–95, doi:10.1007/978-3-8349-4681-2_23.
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2015 | Journal Article | LibreCat-ID: 4968
Grund, Christian, et al. “Public Good Provision in Blended Groups of Partners and Strangers.” Economics Letters, 2015, pp. 41--44.
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2015 | Journal Article | LibreCat-ID: 4969
Thommes, Kirsten, et al. “Behavioral Spillovers from Freeriding in Multilevel Interactions.” Journal of Behavioral and Experimental Economics, 2015, pp. 78--87.
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2015 | Book Chapter | LibreCat-ID: 5106
Fahr, Rene, and Dörte Foit. “Kleine Unternehmen - Kleine Verantwortung? Theorie Und Praxis Unternehmerischer Verantwortung Im Mittelstand.” BWL Im Mittelstand - Grundlagen-Besonderheiten-Entwicklungen", edited by W. Becker and P. Ulrich, 1st ed., W. Kohlhammer-Verlag, 2015, p. Chapter 4.6.1.
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2015 | Journal Article | LibreCat-ID: 5153
Thommes, Kirsten, and Simon Oertel. “History as a Source of Competitive Advantages.” Scandinavian Management Journal, vol. 31, 2015, pp. 549–60.
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2015 | Journal Article | LibreCat-ID: 5445
Wehner, M. C., et al. “Individual-Level Experience and Organizational-Level Absorptive Capacity: The Special Case of International New Ventures.” Journal of Business Economics., 2015.
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2015 | Journal Article | LibreCat-ID: 5449
Hütt, P., et al. “Foreign Direct Investment Location Choice of Small- and Medium-Sized Enterprises: The Risk of Value Erosion of Firm-Specific Resources.” International Business Review., 2015.
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2015 | Journal Article | LibreCat-ID: 5451
Wolf, S., et al. “Controllers as Business Partners in Managerial Decision-Making: Attitude, Subjective Norm, and Internal Improvements.” Journal of Accounting & Organizational Change., 2015.
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2015 | Journal Article | LibreCat-ID: 5452
Isidor, R., et al. “ Interim Management Utilization, Firm Flexibility and Its Impact on Firm Performance.” International Journal of Human Resources Development and Management. , 2015.
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2015 | Journal Article | LibreCat-ID: 5454
Baum, M., et al. “Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.” Human Resource Management. , 2015.
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2015 | Journal Article | LibreCat-ID: 5455
Baum, M., and Rüdiger Kabst. “ The Effectiveness of Recruitment Advertisement and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction.” Human Resource Management (HRM)., 2015.
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2015 | Journal Article | LibreCat-ID: 5456
Wehner, M. C., et al. “Recruitment Process Outsourcing and Applicant Reactions: When Does Image Make a Difference? .” Human Resource Management. , 2015.
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2015 | Journal Article | LibreCat-ID: 5457
Li, C., and P. Parboteeah. “The Effect of Culture on the Responsiveness of Firms to Mimetic Forces: Imitative Foreign Joint Venture Entries into China, 1985–2003.” Journal of World Business, vol. 50, no. 3, 2015, pp. 465–76.
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2015 | Journal Article | LibreCat-ID: 5458
Schneid, M., et al. “The Influence of Cultural Context on the Relationship between Gender Diversity and Team Performance: A Meta-Analysis.” International Journal of Human Resource Management., vol. 26, no. 6, 2015, pp. 733–56.
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2015 | Conference Paper | LibreCat-ID: 46686
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” 44th EMAC Annual Conference, Leuven, 2015.
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2015 | Conference Paper | LibreCat-ID: 46688
Eggert, A., et al. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46687
Böhm, Eva, et al. “Recognizing Value Creation Opportunities in Business Markets.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46685
Eggert, A., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” 44th EMAC Annual Conference, Leuven, 2015.
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2015 | Journal Article | LibreCat-ID: 4959
Iseke, Anja, et al. “Cross-Cutting Organizational and Demographic Divides and the Performance of Research and Development Teams: Two Wrongs Can Make a Right.” R\&D Management, no. 1, 2015, pp. 23--40.
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2015 | Journal Article | LibreCat-ID: 45733
Eggert, A., et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research, vol. 18, no. 2, 2015, pp. 210–28, doi:10.1177/1094670514566797.
LibreCat | DOI
 

2015 | Conference Paper | LibreCat-ID: 45748
Eggert, A., et al. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
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2014 | Report | LibreCat-ID: 350
Kaimann, Daniel, and Joe Cox. The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry. Universität Paderborn, 2014.
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2014 | Dissertation | LibreCat-ID: 352
Scheel, Friedrich. The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn, 2014.
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2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” Proceedings of the 39th Annual Macromarketing Conference, 2014.
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2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “ Interdependent Relationships Between and among Service Providers and Customer Collectives.” Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A., et al. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V., et al. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T., et al. “The Corporate Marketing Department - Between Value and Vanish.” ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A., et al. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho, H., et al. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann, Jan H., et al. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing, vol. 90, no. 1, Elsevier, 2014, pp. 111–18.
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